F1 Academy series partners with Charlotte Tilbury to empower female rivers
The all-female F1 Academy Series has forged a partnership with renowned personal care and make-up company Charlotte Tilbury.
Under the terms of the contract, Charlotte Tilbury will play a role in showcasing F1 Academy drivers both on and off the track. French driver Lola Lovinfosse’s car and race suit will prominently feature Charlotte Tilbury branding, adding a touch of glamour to the racing circuit.
This partnership for the 2024 season marks a milestone collaboration as Charlotte Tilbury becomes the first female-founded beauty brand to collaborate with F1 Academy. It also represents the company’s inaugural venture into global sports sponsorship.
F1 ACADEMY™ X CHARLOTTE TILBURY
We’re excited to announce our partnership with Charlotte Tilbury for the 2024 season!@CTilburyMakeup will become the first female founded beauty brand to partner with F1 ACADEMY, and enter into their first-ever global sports sponsorship. The… pic.twitter.com/I8cO7XNuNr
— F1 Academy (@f1academy) February 16, 2024
Now in its second season, F1 Academy was established with the primary objective of nurturing female drivers for competition at the highest echelons of motorsport.
“At F1 Academy we want young women and girls to feel confident to chase their dreams, no matter the odds,” said Susie Wolff, managing director of F1 Academy.
“We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry and inspire a new generation of young women to pursue a career in motorsport.
“It’s a huge privilege to be partnering with Charlotte Tilbury, a brand whose values align so closely to our own. I want to thank Charlotte for believing in our mission and enabling us to reach a new audience of young women to showcase the opportunities available to them in our sport. Our message to them is simple: dare to dream.”
The opening round of the F1 Academy’s 2024 season gears up to kick off in Jeddah, Saudi Arabia, from March 7-9, coinciding with the Formula 1’s Saudi Arabian Grand Prix.
