Puma Releases Largest Global Campaign in a Decade

Puma has unveiled their first global branding campaign in over ten years.

“FOREVER. FASTER. See The Game Like We Do” features a series of athletes overcoming emotional and physical challenges, including players Jack Grealish, Luis Suarez, and Neymar Jr, as well as runner Shericka Jackson and basketball star Breanna Stewart. The campaign will be shared across Puma’s digital platforms, company events, and social media accounts.

The campaign marks the first time has used one holistic brand message across all sports, with a clear intent to encourage viewers to look past today’s difficulties and envision a positive future.

Its release marks a strategic move from Puma to boost marketing efforts ahead of major sporting events, including the upcoming Olympic Games, the men’s UEFA European Football Championship, and Copa América, enhancing brand visibility and impact while the world is watching.

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