Region: Europe
International Rugby League Appoints IMG as Global Media Rights Partner for RLWC26
International Rugby League (IRL) has appointed global sports marketing agency IMG as its...
November 17, 2025
Perfect Game Launches Baseball-Themed Fortnite Map
Perfect Game (PG) has executed a digital strategy by launching Perfect Pillars, a...
November 14, 2025
IOC Expected to Introduce New Eligibility Rules That May Exclude Transgender Women Ahead of LA 2028
The International Olympic Committee (IOC) is expected to introduce new eligibility regulations that...
November 11, 2025
Riot Games Partners with Globant to Drive New Era of Esports Innovation
Riot Games has entered into a multi-year partnership with Globant to accelerate digital...
November 7, 2025
Formula 1 and Heineken Extend Global Partnership
Formula 1 has announced the extension and expansion of its global partnership with...
November 6, 2025
FC Barcelona Names AMIRI as Official Formalwear Partner
FC Barcelona has announced a new five-year partnership with US luxury fashion house...
November 5, 2025
Sensational League Announce Entertainment-Driven Women’s Football Competition Set for 2026
The Sensational League, a new 7v7 professional women’s football competition, will launch in...
November 5, 2025
UEFA Enters Exclusive Negotiations with AB InBev
UEFA has entered exclusive negotiations with AB InBev to become the global official...
November 4, 2025
In Sports, You Just Can’t Win Without Stars (On or Off the Field)
In an opinion piece on Substack & LinkedIn, Ben Shepherd, General Manager Strategy...
October 31, 2025
Galatasaray Extends PUMA Partnership to 2036 in Landmark Turkish Football Deal
Galatasaray SK has officially renewed its partnership with PUMA in a long-term agreement...
October 28, 2025
Heineken® 0.0 Becomes Global Beer Partner of Premier Padel
Heineken® 0.0 has announced a global partnership with Premier Padel, becoming the official...
October 24, 2025
UEFA Joins Global Anti-Piracy Coalition ACE, Becoming First Sports Rights-Holder Member
UEFA has become the first exclusive sports rights-holder to join the Alliance for...
October 23, 2025
Genius Sports Partners with Croatian Basketball Federation
Genius Sports, the official technology and innovation partner of FIBA, has announced a...
October 22, 2025
Atlético de Madrid Sells Out 2025/26 Season Tickets, Reaching Record 61,304 Holders
Atlético de Madrid has officially sold out all season ticket seats at the...
October 22, 2025
London Broncos Commit to Super League Return Following Promotion Setback
The London Broncos have reaffirmed their long-term commitment to returning to the Super...
October 20, 2025
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