Region: Australia / New Zealand
Bridgestone The Latest Company to Exits IOC Partnership
Bridgestone Corporation has announced it will not renew its Worldwide Olympic and Paralympic...
October 3, 2024
Michael Jordan’s 23XI Racing Are Suing NASCAR
Michael Jordan’s 23XI Racing, co-owned with three-time Daytona 500 winner Denny Hamlin, has...
October 3, 2024
Peloton Prevails in Shareholder Lawsuit Over Financial Forecasts
Peloton, the renowned fitness equipment company, is experiencing a notable turnaround marked by...
October 3, 2024
The Strategic Value of Athlete Sponsorship for Brands
In the competitive realm of sports marketing, athlete sponsorship has emerged as a...
October 3, 2024
Major Funding Boost for NSW Sports Sector
The NSW sporting landscape is set for substantial enhancement with the launch of...
October 3, 2024
ICC Utilising AI Tool for Safer Social Media Ahead of Women’s T20 World Cup
As the ICC Women’s T20 World Cup 2024 approaches, the International Cricket Council...
October 3, 2024
Decline in WNBA Playoffs Viewership Since Caitlin Clark’s Elimination
The WNBA playoffs have seen a decline in viewership since star player Caitlin...
October 2, 2024
LIV Golf Appoints Ilana Finley as Chief Communications Officer
LIV Golf has announced the appointment of Ilana Finley as its new Chief...
October 1, 2024
Cricket Australia Launches Project Inspire to Elevate Women in Leadership
Cricket Australia has announced the launch of Project Inspire, a significant initiative aimed...
October 1, 2024
Cricket Legends Unite in New International Masters League
The cricketing world is abuzz with the announcement of the International Masters League...
October 1, 2024
Women’s Premier League Secures Largest Deal in Women’s Domestic Football History
Barclays has renewed its title sponsorship of the Women’s Super League (WSL) and...
October 1, 2024
Fan Advisory Board Plays Key Role in Chelsea FC’s New Fan Engagement Strategy
Chelsea Football Club has unveiled its 2024/25 Fan Engagement Plan, reinforcing its commitment...
October 1, 2024
EA Sports FC 25 Revolutionises Brand Partnerships and Integration in Sports Video Games
For many years, EA Sports has been at the forefront of innovation in...
September 30, 2024
Report Reveals Alarming Financial Instability and Losses Across English Premiership Rugby
An independent financial report has revealed alarming findings about the financial state of...
September 30, 2024
Premier League Legal Costs Surge to $66 Million Amid Financial Disputes
The Premier League is grappling with a significant rise in legal costs, which...
September 27, 2024
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