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Sponsorships & Brands
Melbourne City FC Secures Decade-Long INTIX Partnership to Transform Digital Membership Experience
City Football Group’s Melbourne City FC has signed a ten-year technology partnership with...
New Zealand Cricket Secures BatFast Partnership to Elevate Commercial Fan Engagement for India Tour
New Zealand Cricket has announced a partnership with global sports technology provider...
National Hockey League and Sofascore Announce Multiyear Global Partnership to Revolutionise Digital Fan Analytics
The National Hockey League has entered into a multiyear global partnership with sports-technology...
Australia & New Zealand
Melbourne City FC Secures Decade-Long INTIX Partnership to Transform Digital Membership Experience
City Football Group’s Melbourne City FC has signed a ten-year technology partnership with...
New Zealand Cricket Secures BatFast Partnership to Elevate Commercial Fan Engagement for India Tour
New Zealand Cricket has announced a partnership with global sports technology provider...
Darah-Bree Bensen-Boakes on Why Elite Sport Must Move Beyond Male-Centric Recovery Models
Australian sporting organisations are facing growing commercial and high-performance pressure to modernise athlete...
Women's Sport
Darah-Bree Bensen-Boakes on Why Elite Sport Must Move Beyond Male-Centric Recovery Models
Australian sporting organisations are facing growing commercial and high-performance pressure to modernise athlete...
Women’s Sports Foundation Releases Report on Commercial Growth and Structural Inequities
The Women’s Sports Foundation has officially published its landmark 2026 report, revealing...
Theren Bullock on FIBA Foundation’s Digital Push to Honor Women’s Basketball Legends
The FIBA Foundation has revealed a digital and cultural strategy designed to commercialise...
Europe
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
FC Barcelona Secures Five-Year Espai Barça Technology Partnership with Telefónica
FC Barcelona has formally announced a five-year partnership agreement with telecommunications giant...
People Moves
Honda Racing Corporation Appoints Keiichi Yasuda as President and CEO Ahead of 2027 Season
Honda Racing Corporation has announced a leadership succession, with Keiichi Yasuda set to...
Nike Deepens Corporate Restructuring and Forecasts Steep Revenue Drop Amid Persistent Greater China Weakness
Nike is deepening its extensive corporate restructuring under CEO Elliott Hill, announcing...
PGA Tour Appoints Ryan Holcomb as SVP and Head of Original Content
The PGA Tour has appointed former Box to Box Films executive Ryan Holcomb...
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