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Sponsorships & Brands
Ticketek Renews Suncorp Stadium Partnership, Enhancing Fan Experience for Five More Years
Ticketek has renewed its long-standing partnership with Brisbane’s iconic Suncorp Stadium for an...
Beats by Dre’s Athlete-Driven Campaign Redefines Sports Marketing
In the rapidly evolving sports marketing landscape, Beats by Dre is setting a...
St. Louis CITY SC Stadium Rebrands as Energizer Park in New Partnership
St. Louis CITY SC has entered into a naming rights agreement with Energizer...
Women's Sport
Nike Appoints Ann Miller to Lead Global Sports Marketing Amid Strategic Shift
Nike has appointed Ann Miller as Executive Vice President of Global Sports Marketing,...
Women’s Super League Secures Multi-Year Broadcast Deals with Sky and BBC
In a significant move for women’s sport, the Barclays Women’s Super League (WSL)...
GroupM Exceeds Goal, Strengthens Investment in Women’s Sports Media
GroupM, a leading global media investment firm, has surpassed its ambitious target to...
Sports Tech
K League Expands Global Reach with Digital Media and Anti-Piracy Innovations
The Korea Professional Football League (K League) is making strides toward international visibility...
Beats by Dre’s Athlete-Driven Campaign Redefines Sports Marketing
In the rapidly evolving sports marketing landscape, Beats by Dre is setting a...
ESPN and Disney+ Bring Live “Simpsons” Animation to Bengals-Cowboys NFL Game
In a push to capture a wider, multi-generational audience, ESPN and the NFL...
Australia & New Zealand
Hawthorn Wins $1 Million McClelland Trophy in Season Finale
Hawthorn Football Club has clinched the McClelland Trophy, securing a $1 million prize...
Ticketek Renews Suncorp Stadium Partnership, Enhancing Fan Experience for Five More Years
Ticketek has renewed its long-standing partnership with Brisbane’s iconic Suncorp Stadium for an...
NZ Rugby Unveils Nationwide Plan for Financial Sustainability
New Zealand Rugby (NZR) has launched an initiative to address financial sustainability across...
North America
St. Louis CITY SC Stadium Rebrands as Energizer Park in New Partnership
St. Louis CITY SC has entered into a naming rights agreement with Energizer...
TKO Acquires Professional Bull Riders in $3.25 Billion Deal
TKO Group Holdings has acquired Professional Bull Riders (PBR) from Endeavor in a...
Tom Brady Becomes Minority Owner in Las Vegas Raiders NFL Team
Tom Brady's acquisition of a 5% ownership stake in the Las Vegas Raiders...
Europe
Women’s Super League Secures Multi-Year Broadcast Deals with Sky and BBC
In a significant move for women’s sport, the Barclays Women’s Super League (WSL)...
SPORTFIVE and Boris Becker Partner for Global Media Expansion
In a strategic move, sports marketing agency SPORTFIVE has partnered with Boris Becker...
Trivago Partners with Jürgen Klopp to Lead AI-Driven Global Campaign
Trivago has announced a new partnership with Liverpool FC manager Jürgen Klopp...
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