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Sponsorships & Brands
Kookaburra Sport Extends Partnership with Hockey Australia
Hockey Australia has announced the extension of its long-standing partnership with Kookaburra Sport...
Apple Becomes Broadcast Partner for Formula 1 in the US
Formula 1 has announced a five-year partnership with Apple, naming the tech giant...
Fremantle Dockers and RAC Announced Partnership Extension
The Fremantle Dockers and RAC have announced the renewal and elevation of their...
Australia & New Zealand
WNBL Breaks Opening Round Records as Attendance and Viewership Surge
The Women’s National Basketball League (WNBL) has opened its 2025–26 season with record-breaking...
Kookaburra Sport Extends Partnership with Hockey Australia
Hockey Australia has announced the extension of its long-standing partnership with Kookaburra Sport...
Sydney to Host 2026 World Aquatics Water Polo World Cup Finals
The world’s best men’s and women’s water polo nations are set to descend...
Women's Sport
Fernwood Fitness Launches Fernwood Unfiltered: A New Era in Women’s Health Conversations
Fernwood Fitness is stepping beyond the gym floor with the launch of its...
M+C Saatchi Acquires Women’s Sports Group
M+C Saatchi has acquired Women’s Sports Group (WSG), a consultancy widely recognised for...
Nine in Ten Australian Women Sports Fans Say Brands Don’t Understand Them
A new study released by Wasserman, through its women-focused consultancy The Collective®, has...
Europe
Genius Sports Partners with Croatian Basketball Federation
Genius Sports, the official technology and innovation partner of FIBA, has announced a...
Atlético de Madrid Sells Out 2025/26 Season Tickets, Reaching Record 61,304 Holders
Atlético de Madrid has officially sold out all season ticket seats at the...
London Broncos Commit to Super League Return Following Promotion Setback
The London Broncos have reaffirmed their long-term commitment to returning to the Super...
People Moves
Tasmania Football Club Welcomes Ella Scott as Head of Marketing
The Tasmania Football Club has announced the appointment of Ella Scott as head...
Gavin Larsen Returns as BLACKCAPS Selection Manager
Former New Zealand Test and ODI cricketer Gavin Larsen has been reappointed as...
LA28 Expands Sport Operations Team Ahead of Olympic and Paralympic Games
The Los Angeles 2028 Olympic and Paralympic Games (LA28) has announced a series...
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