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Sponsorships & Brands
Hoops Capital and Sydney Kings Announce Partnership with Omoda Jaecoo
National Basketball League (NBL) ownership entity Hoops Capital and the Sydney Kings have...
WTA and Sanrio’s Hello Kitty Partner for First Official Merchandise Collaboration
The Women’s Tennis Association (WTA) and Sanrio’s Hello Kitty have announced their inaugural...
OzBall Australia Partners with Baseball New Zealand in Landmark Trans-Tasman Talent Agreement
Australian baseball organisation OzBall Australia has executed a landmark, multi-year agreement with Baseball...
Australia & New Zealand
Hoops Capital and Sydney Kings Announce Partnership with Omoda Jaecoo
National Basketball League (NBL) ownership entity Hoops Capital and the Sydney Kings have...
OzBall Australia Partners with Baseball New Zealand in Landmark Trans-Tasman Talent Agreement
Australian baseball organisation OzBall Australia has executed a landmark, multi-year agreement with Baseball...
Stage and Screen Named Official Travel Partner of Basketball Australia for Boomers and Opals
Basketball Australia has executed an agreement with specialist travel management company Stage and...
Women's Sport
Women in Sport Summit Drives Two Day Agenda on Female Athletic Pathways and High-Performance Innovation at Adelaide Oval
The Ministry of Sport has delivered a two-day national sporting convergence at Adelaide...
Record Viewership Surges Across WNBA Finals as League Capitalses on Historic Media Rights Strategy
The Women’s National Basketball Association (WNBA) has reached another historic milestone, securing record-breaking...
Athlete voices drive the conversation at Women in Sport Performance Forum
Listening to athletes, challenging established thinking and building stronger foundations for female performance...
Europe
Airwallex Upgrades McLaren F1 Partnership to Become Official AI Finance Partner from 2027
Fintech unicorn Airwallex has announced a partnership with the McLaren Mastercard Formula 1...
Borussia Dortmund Secures Five-Season Partnership with Panasonic
Bundesliga powerhouse Borussia Dortmund (BVB) has entered into a five-season commercial partnership with...
Euroleague Basketball Unveils 10-Year Business Plan Targeting €13 Billion Valuation and €3.4 Billion Club Distributions
Euroleague Basketball has unveiled an economic framework of its newly approved 10-year strategic...
People Moves
Perth Bears Appoint Former North Sydney Captain Tony Rea as Chief Executive Officer
National Rugby League (NRL) expansion franchise the Perth Bears has appointed experienced sports...
NSW Waratahs Announce the Return of Head Coach Michael Cheika
Newly appointed NSW Waratahs head coach Michael Cheika, has officially launched his return...
Seven Media Group Appoints Nick Bower as Commercial Director to Lead Unified TV, Audio, and Streaming Sport Sales
Seven Media Group has announced the appointment of senior media executive Nick Bower...
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