Latest News
Sponsorships & Brands
Netball Australia’s Grassroots Rebrand
Sport Design Australia (SDA) has completed a comprehensive rebrand of Netball Australia’s Woolworths...
Manchester City Wins Legal Battle Over Premier League Sponsorship Rules
Manchester City has dealt a significant blow to the Premier League’s regulatory framework...
Super Bowl Advertising Rates Reach Record Highs in 2025
The 2025 Super Bowl has witnessed a significant uplift in advertising investment, with...
Women's Sport
WPGA Championship Broadcast Expansion Signals Progress for Women’s Sport
The 2025 Australian WPGA Championship has secured expanded broadcast coverage across 9Network, Foxtel,...
Trump’s Executive Order on Transgender Athletes: Business Implications
President Donald Trump’s executive order, “Keeping Men Out of Women’s Sports,” bans transgender...
McDonald’s Partners with Angel Reese to Launch New Athlete-Endorsed Meal
McDonald's has announced a partnership with basketball champion, entrepreneur, and fashion icon Angel...
Australia & New Zealand
Ministry of Sport Announces Strategic Partnership with Sport Design Australia
Ministry of Sport has partnered strategically with Sport Design Australia, a premier agency...
Foxtel Launches Biggest AFL Season
Last night, Foxtel Group CEO Patrick Delany took centre stage at an exclusive...
AFL Launches AFL Travel to Enhance Fan Experience
With the launch of AFL Travel, AFL fans now have a seamless way...
North America
United Soccer League Expands Vision with Division One Men’s Professional League
The United Soccer League (USL) is making a bold move to reshape American...
NFL to Host First Regular-Season Game in Ireland in 2025
The National Football League (NFL) has announced a landmark move in its international...
Super Bowl Advertising Rates Reach Record Highs in 2025
The 2025 Super Bowl has witnessed a significant uplift in advertising investment, with...
Europe
Manchester City Wins Legal Battle Over Premier League Sponsorship Rules
Manchester City has dealt a significant blow to the Premier League’s regulatory framework...
MCC and MCC Foundation Launch Global Refugee Cricket Fund to Support Displaced Players
The Marylebone Cricket Club (MCC) and MCC Foundation have launched the Global Refugee...
Glasgow 2026 Announces Board of Directors to Lead the Commonwealth Games
The Glasgow 2026 Organising Company has unveiled its Board of Directors, a diverse...
People Moves
Ministry of Sport Announces Strategic Partnership with Sport Design Australia
Ministry of Sport has partnered strategically with Sport Design Australia, a premier agency...
Swimming Australia Seeks New Directors to Strengthen Governance and Innovation
Swimming Australia has announced an opportunity for experienced professionals to join its Board...
Australian Sports Commission Appoints Four New Board Members
The Australian Sports Commission (ASC) has appointed four new commissioners to its board,...
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