Sport: Basketball
NBL Shatters Records as Regular Season Growth Surges 20 Per Cent
The National Basketball League (NBL) has cemented its status as Australia’s fastest-growing sporting...
March 3, 2026
Basketball WA Partners with Gerflor
Basketball WA has bolstered its commercial roster, announcing a strategic four-year partnership with...
March 2, 2026
Genius Sports and NBC Sports Expand AI-Powered Advertising Across NBA
Genius Sports Limited has announced a partnership with NBC Sports Regional Networks (NBCSRN),...
February 27, 2026
Basketball Australia and AIS Collaborate on Parental Guide for Supporting Athletes
Basketball Australia, in collaboration with the Australian Institute of Sport (AIS), has launched...
February 23, 2026
Foodland and Adelaide 36ers Ink Landmark Extension Through NBL28
The Adelaide 36ers have announced a two-year partnership extension with iconic South Australian...
February 18, 2026
Basketball Australia Reveals Refreshed Community Coach Mentoring Program
Basketball Australia has launched an overhaul of its Community Coach Mentoring Program (CCMP),...
February 16, 2026
Adelaide 36ers’ Shooting Hoops Foundation Reaches 28,000 Participants in 2025
The Adelaide 36ers have solidified their reputation for off-court social impact, with the...
February 12, 2026
Basketball Australia Integrates AI-Powered “SAM” into New Coaching Framework
Basketball Australia has announced an integration of Coach Logic’s AI-powered SAM (Session Analysis...
February 12, 2026
Sephora Australia Announce Partnership with the WNBL
Sephora Australia has officially entered the domestic sporting arena, signing as the Official...
February 10, 2026
WNBL Secures Reebok as Official Footwear Partner
The Women’s National Basketball League (WNBL) has announced a landmark partnership with global...
February 9, 2026
Basketball Australia Reveals its New Strategic Plan
Basketball Australia has revealed its Strategic Plan 2026–2028, a high-level roadmap designed to...
February 9, 2026
NBA and Gillette Announce Partnership in Australia
The National Basketball Association (NBA) has announced a partnership with Gillette in Australia,...
February 6, 2026
The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL
Since her debut in late November 2025, Chinese superstar Han Xu has staged...
February 6, 2026
Australian 3×3 Basketball Teams Confirmed for Expanded Glasgow 2026 Field
Australia’s elite 3x3 Basketball programs have officially secured their places for the Glasgow...
February 5, 2026
NBL Announce Partnership with The Pass as Official Hospitality Partner
The NBL has announced a multi-year partnership with The Pass, releasing a hospitality...
February 3, 2026
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