Sponsorships & Brands

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Brands 2 min read

NBC Sports Debuts EA Madden-Themed Broadcast for Texans-Chiefs Game

NBC Sports, in partnership with the NFL, EA Sports, and Genius Sports, is...

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Brands 2 min read

Qatar Airways Partners with Novak Djokovic as Brand Ambassador and Wellness Advisor

Qatar Airways has announced a multi-year partnership with tennis legend Novak Djokovic, appointing...

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Brands 4 min read

Athletes Light Up Dick’s Holiday Campaign in One of the Best Holidays Marketing Moves

The holiday season often inspires brands to get creative, but Dick’s Sporting Goods...

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Women's Sport

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Women’s Sport 2 min read

Caitlin Clark Joins Bid to Bring NWSL Expansion Team to Cincinnati

Basketball star Caitlin Clark has joined the ownership group spearheading Cincinnati's bid for...

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Women’s Sport 2 min read

Sharelle McMahon Returns to Victorian Netball as GM High Performance and Pathways

One of Australia’s most iconic netballers, Sharelle McMahon, is stepping back into the...

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Women’s Sport 2 min read

ICC’s 100% Cricket Future Leaders Programme Drives Female Coaching Development

The International Cricket Council (ICC) has concluded the inaugural year of its 100%...

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Education

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Education 2 min read

Safeguarding Mental Health in Sports: From Youth to Elite Athletes

The pressures of modern sports demand a critical focus on mental health at...

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Education 2 min read

American Football Australia Launches PhD Scholarship for Flag Football in Australia

American Football Australia (AFA), in partnership with the Australian Institute of Sport (AIS)...

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Education 2 min read

Ultra Football Partners with One Ball to Enhance Soccer Accessibility for Youth

In a strategic move to bolster inclusivity in youth soccer, Ultra Football has...

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Australia & New Zealand

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Australia / New Zealand 2 min read

Shane Warne Honoured with Special Edition Monopoly Board Game

Shane Warne, the iconic Australian cricketer, is being commemorated through a special edition...

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Australia / New Zealand 2 min read

Warriors Secure Gatorade and V Energy as New Partners for 2025 Season

The One New Zealand Warriors have announced new partnerships with Gatorade and V...

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Australia / New Zealand 2 min read

Nick Kyrgios Joins Stryda Brewing Co. as Co-Owner and Brand Ambassador

Tennis icon Nick Kyrgios has taken his entrepreneurial ambitions to the Australian beer...

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North America

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North America 2 min read

NBC Sports Debuts EA Madden-Themed Broadcast for Texans-Chiefs Game

NBC Sports, in partnership with the NFL, EA Sports, and Genius Sports, is...

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North America 4 min read

Athletes Light Up Dick’s Holiday Campaign in One of the Best Holidays Marketing Moves

The holiday season often inspires brands to get creative, but Dick’s Sporting Goods...

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North America 2 min read

Caitlin Clark Joins Bid to Bring NWSL Expansion Team to Cincinnati

Basketball star Caitlin Clark has joined the ownership group spearheading Cincinnati's bid for...

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Europe

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Europe 2 min read

FIFA Unveils New Club World Cup Trophy Ahead of 2025 Tournament

FIFA has unveiled the official trophy for the 2025 FIFA Club World Cup,...

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Europe 2 min read

British & Irish Lions Unveil QR-Enabled Jersey for 2025 Tour

The British & Irish Lions have unveiled their 2025 Australia tour jersey, created...

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Europe 2 min read

Bristol Sport Partners with R;pple to Enhance Suicide Prevention in Sport

Bristol Sport Partners with R;pple to Strengthen Mental Health Support Across Sport. Bristol...

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