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Sponsorships & Brands
Sydney FC Secures CONNOR as Official Off-Field Style Partner
Australian menswear retailer CONNOR has entered into a two-year commercial partnership with...
Hawthorn Football Club Secures Multi-Year Partnership with BYD as Principal Partner Starting 2027
Hawthorn Football Club has announced an agreement with energy vehicle manufacturer BYD, establishing...
Toyota Australia and Brisbane Heat Extend Commercial Partnership for Further Three Years
Toyota Australia and Big Bash League (BBL) franchise the Brisbane Heat have announced...
Australia & New Zealand
Classic Sportswear Appoints Rugby League Great Steve “Blocker” Roach as Head of Player and Club Relations
Australian sportswear brand Classic Sportswear has announced the appointment of rugby league legend...
Nine Network Dominates Tuesday Overnight Ratings Led by Melbourne Cup Broadcast Coverage
Nine Network secured their audience share across linear television and digital streaming platforms...
Bowls Australia and Tasmanian Government Confirm Devonport Host Venue for 2027 and 2028 Nationals
Bowls Australia has executed a host venue agreement in partnership with the Tasmanian...
Women's Sport
Women in Sport Summit Drives Two Day Agenda on Female Athletic Pathways and High-Performance Innovation at Adelaide Oval
The Ministry of Sport has delivered a two-day national sporting convergence at Adelaide...
Record Viewership Surges Across WNBA Finals as League Capitalses on Historic Media Rights Strategy
The Women’s National Basketball Association (WNBA) has reached another historic milestone, securing record-breaking...
Athlete voices drive the conversation at Women in Sport Performance Forum
Listening to athletes, challenging established thinking and building stronger foundations for female performance...
Europe
Airwallex Upgrades McLaren F1 Partnership to Become Official AI Finance Partner from 2027
Fintech unicorn Airwallex has announced a partnership with the McLaren Mastercard Formula 1...
Borussia Dortmund Secures Five-Season Partnership with Panasonic
Bundesliga powerhouse Borussia Dortmund (BVB) has entered into a five-season commercial partnership with...
Euroleague Basketball Unveils 10-Year Business Plan Targeting €13 Billion Valuation and €3.4 Billion Club Distributions
Euroleague Basketball has unveiled an economic framework of its newly approved 10-year strategic...
People Moves
Seven Media Group Appoints Nick Bower as Commercial Director to Lead Unified TV, Audio, and Streaming Sport Sales
Seven Media Group has announced the appointment of senior media executive Nick Bower...
Golf Australia Appoints Former Matildas Executive Sarah Walsh
Golf Australia has announced the appointment of former Matildas international and seasoned sports...
Ed Cowan Appointed to Cricket Australia Board as New South Wales Nominated Director
Former Australian Test opening batsman Ed Cowan has been elected to the Cricket...
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