Latest News
Sponsorships & Brands
Callaway Golf Extends Australian Golf Governing Body Partnerships Through 2029
Global golf equipment manufacturer Callaway Golf has announced a three-year extension of...
Hoops Capital and Sydney Kings Announce Partnership with Omoda Jaecoo
National Basketball League (NBL) ownership entity Hoops Capital and the Sydney Kings have...
WTA and Sanrio’s Hello Kitty Partner for First Official Merchandise Collaboration
The Women’s Tennis Association (WTA) and Sanrio’s Hello Kitty have announced their inaugural...
Australia & New Zealand
Channel Seven Secures Exclusive Broadcast Rights for Sold-Out 2026 Rugby League World Cup Semi-Final
Free-to-air commercial broadcaster Channel Seven has locked in exclusive broadcast and digital...
Penrith Panthers Retains Title as NRL’s Most Valuable Brand in 2026
Penrith Panthers has been named the National Rugby League’s most valuable brand for...
Australian Federal Government Secures $4.6 Million Infrastructure Investment for Belmont Sports Complex
Lake Macquarie City Council has secured $4.6 million in federal funding from the...
Women's Sport
Women in Sport Summit Drives Two Day Agenda on Female Athletic Pathways and High-Performance Innovation at Adelaide Oval
The Ministry of Sport has delivered a two-day national sporting convergence at Adelaide...
Record Viewership Surges Across WNBA Finals as League Capitalses on Historic Media Rights Strategy
The Women’s National Basketball Association (WNBA) has reached another historic milestone, securing record-breaking...
Athlete voices drive the conversation at Women in Sport Performance Forum
Listening to athletes, challenging established thinking and building stronger foundations for female performance...
Europe
Liverpool Football Club Executes Historic Global Campaign to Thank International Fanbase
Liverpool Football Club has officially revealed its 2026 festive campaign titled "Nice One,"...
Sky Sports Secures Exclusive UK and Ireland Broadcast Rights for Inaugural Women’s TGL (WTGL)
Pay-TV broadcaster Sky Sports has secured exclusive live broadcast rights across the UK...
Airwallex Upgrades McLaren F1 Partnership to Become Official AI Finance Partner from 2027
Fintech unicorn Airwallex has announced a partnership with the McLaren Mastercard Formula 1...
People Moves
Perth Bears Appoint Former North Sydney Captain Tony Rea as Chief Executive Officer
National Rugby League (NRL) expansion franchise the Perth Bears has appointed experienced sports...
NSW Waratahs Announce the Return of Head Coach Michael Cheika
Newly appointed NSW Waratahs head coach Michael Cheika, has officially launched his return...
Seven Media Group Appoints Nick Bower as Commercial Director to Lead Unified TV, Audio, and Streaming Sport Sales
Seven Media Group has announced the appointment of senior media executive Nick Bower...
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.