Sponsorships & Brands

logo
image
Sponsorship 3 min read

The Sporting Globe Named Official Sports Bar Partner of the NFL in Australia Ahead of Melbourne Game

The Sporting Globe Bar & Grill has secured a partnership to become the...

image
Sponsorship 3 min read

European Tour Group and Fanatics Strike Multi-Year Retail and Licensing Partnership

The European Tour Group has entered into a multi-year commercial partnership with global...

image
Sponsorship 3 min read

Ingenia Holiday Parks Partners with Geelong Cats as AFLW Elite and Coaches Partner

The Geelong Cats have announced a partnership with Ingenia Holiday Parks, welcoming the...

View All

Australia & New Zealand

logo
image
Australia / New Zealand 3 min read

Major Upgrade for Ballymore Announced by Queensland Government, RA and QRU

The Queensland Government, alongside the Queensland Rugby Union and Rugby Australia, has announced...

image
Australia / New Zealand 2 min read

Rule42 Sports Group Expands Softball Footprint with Major AUSL Investment and Softball America Acquisition

Rule42 Sports Group has announced a major equity investment in the Athletes Unlimited...

image
Australia / New Zealand 2 min read

Cowboys Group Unites Regional Outreach Under New ‘Cowboys for Community’ Banner

The Cowboys Group, incorporating the North Queensland Toyota Cowboys, Cowboys Leagues Club, and...

View All

Women's Sport

logo
image
Women’s Sport 3 min read

AISReport Reveals Significant Gains in Female High-Performance Coaching Roles

Australian sport has recorded substantial progress in elite coaching development, with new data...

image
Women’s Sport 3 min read

NSW Government Invests $500,000 in Play Her Way Grants to Drive Women’s Sports Participation

As part of the NSW Government's comprehensive four-year Play Her Way strategy designed...

image
Women’s Sport 2 min read

WNBA All-Star Game Breaks League Attendance Record

The WNBA reached historic milestones as the 2026 WNBA All-Star Game at the...

View All

Europe

logo
image
Europe 3 min read

European Tour Group and Fanatics Strike Multi-Year Retail and Licensing Partnership

The European Tour Group has entered into a multi-year commercial partnership with global...

image
Europe 2 min read

FC Bayern Munich Reaches 15 Billion Video Views in Record Digital Season

German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating...

image
Europe 2 min read

London Lions Secure Landmark Multi-Year Partnership with Jordan Brand to Drive Global Growth

The London Lions have announced a multi-year partnership with Jordan Brand, establishing the...

View All

People Moves

logo
image
Staffing 3 min read

Josh Fraser Appointed Permanent AFL Senior Coach of the Carlton Football Club

Josh Fraser has been officially announced as the permanent AFL Senior Coach of...

image
Staffing 3 min read

Les Mills International Appoints Jason Paris as Chief Executive

Les Mills International has appointed corporate leader Jason Paris as its new CEO,...

image
Staffing 3 min read

Parramatta Eels Chief Executive Jim Sarantinos to Step Down at Conclusion of 2026 Season

The Parramatta Eels have announced that chief executive officer, Jim Sarantinos, will step...

View All

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.