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Sponsorships & Brands
The Farmer’s Dog Secures Historic Partnership as First-Ever Official Pet Food Partner of the NFL
The Farmer’s Dog has announced a commercial partnership with the National Football League...
Sydney FC and Under Armour Unveil 2026/27 Kits in Commercial and Design Showcase
Sydney FC has officially launched its new Home and Goalkeeper kits for the...
Melbourne Stars Extend Greenworks Australia Partnership
The Melbourne Stars have extended their partnership with Greenworks Australia for an...
Australia & New Zealand
Sydney FC and Under Armour Unveil 2026/27 Kits in Commercial and Design Showcase
Sydney FC has officially launched its new Home and Goalkeeper kits for the...
Nine Entertainment Secures Six-Year English Premier League Rights Extension Through 2034
Nine Entertainment has announced a six-year extension of its exclusive Premier League rights,...
Sports Entertainment Group Drives Commercial Campaign for NFL Match in Melbourne
Sports Entertainment Group has activated a multi-platform broadcast and activation campaign surrounding the...
Women's Sport
WNBA Unveils New Finals Logo Despite Broad Industry Discourse
The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...
Basketball Australia and She Hoops Launch Mini-Documentary Highlighting 2006 Opals
Basketball Australia and its dedicated female-focused engagement initiative, She Hoops, have partnered with...
Unrivaled Women’s Basketball League Secures $650 Million Valuation Following Oversubscribed Series C Fundraise
The professional women's basketball league Unrivaled has officially announced that its Series C...
Europe
Turkish Airlines to Replace Standard Chartered as Liverpool FC Main Partner in Landmark 2027 Deal
Liverpool Football Club has announced a transition, naming Turkish Airlines as its new...
Hyundai Motor Announce Partnership with UEFA Champions League as Official Automotive Partner
Hyundai Motor Company has announced a multi-year partnership with the Union of European...
FC Barcelona Crosses Historic €1 Billion Revenue Milestone Following Spotify Camp Nou Return
FC Barcelona has confirmed a financial milestone by surpassing the EURO1 billion (AUD1.6...
People Moves
WNBA Commissioner Cathy Engelbert to Step Down at the End of 2026
WNBA commissioner Cathy Engelbert has announced she will retire from her role...
NFL Commissioner Roger Goodell Signs Four-Year Extension Through 2030 Season
National Football League commissioner Roger Goodell has secured a four-season contract extension that...
Darius Boyd Appointed Queensland Maroons Head Coach in Two-Year Strategic Deal
The Queensland Rugby League has officially confirmed the appointment of former representative star...
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