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Sponsorships & Brands
Sydney FC and Sports Direct Australia Extend Commercial Partnership for 2026/27 Season
Sydney FC has announced a partnership extension with international retail giant Sports Direct...
Adelaide United Secures Two-Year Deal with Lendux
Adelaide United Football Club has officially secured Australian asset finance company Lendux as...
International Skating Union Extends Four-Year Partnership with Two Circles to Elevate Media Rights and Production
The International Skating Union (ISU) has announced a four-year partnership extension with sports...
Australia & New Zealand
66th Repco Bathurst 1000 Reaches Record-Breaking Attendance
The 66th running of the Repco Bathurst 1000 attracted a crowd of 204,223...
Motorsport Australia Launches Philanthropic Foundation at Bathurst 1000
Motorsport Australia has officially established the Motorsport Australia Foundation, a new philanthropic organisation...
WWE Expands Oceania Footprint with Multi-City Australian and New Zealand Tour Headline Events
World Wrestling Entertainment (WWE) has announced an expansion of its December 2026 tour...
Women's Sport
Darah-Bree Bensen-Boakes on Why Elite Sport Must Move Beyond Male-Centric Recovery Models
Australian sporting organisations are facing growing commercial and high-performance pressure to modernise athlete...
Women’s Sports Foundation Releases Report on Commercial Growth and Structural Inequities
The Women’s Sports Foundation has officially published its landmark 2026 report, revealing...
Theren Bullock on FIBA Foundation’s Digital Push to Honor Women’s Basketball Legends
The FIBA Foundation has revealed a digital and cultural strategy designed to commercialise...
Europe
NBA and FIBA Push for European Basketball Unification Despite EuroLeague Resistance
The National Basketball Association and the International Basketball Federation have reaffirmed their intent...
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
People Moves
Perth Bears CEO Anthony De Ceglie Steps Down Ahead of NRL Entry
Perth Bears CEO, Anthony De Ceglie has officially stepped down from his role,...
Parramatta Eels Appoint Former St Helens Chief Executive Mike Rush as New CEO
The Parramatta Eels have officially appointed long-time St Helens CEO, Mike Rush, as...
CBS Sports CEO David Berson to Lead TNT Sports
The landscape of international sports broadcasting has experienced a corporate overhaul following...
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