Latest News
Sponsorships & Brands
Lacrosse Australia Secures Official Medical and Equipment Partnership with Victor Sports
Lacrosse Australia has announced a partnership with sports medicine and equipment supplier Victor...
Queensland Cricket Secures Two-Year Preferred Equipment Partnership with HART Sport
Queensland Cricket has officially announced a two-year partnership with sporting equipment provider...
Red Bull Signs League-Wide Partnership as Official Energy Drink of the NBL
The Hungry Jack’s National Basketball League (NBL) has officially announced a partnership with...
Australia & New Zealand
Seven Network Sets New Benchmarks as 2026 AFL Grand Final Delivers Record Reach
The Seven Network has cemented its market position in domestic sports broadcasting after...
MotoGP Unveils Expansive 22-Round 2027 Calendar
MotoGP has officially unveiled its 22-round provisional calendar for the 2027 season, highlighting...
AAMI Scales AFL Grand Final Activation with Pop Icon Kylie Minogue for Record Engagement
Insurance brand Suncorp has elevated its presence at the 2026 AFL Grand Final,...
Women's Sport
FIBA Foundation Publishes Landmark Women in Basketball Oral History Report to Safeguard Sport Heritage
The FIBA Foundation has officially released its oral history report titled "Through Their...
FIBA and Global Partner Nike Convene Leaders in Berlin to Advance Coaching Pathways for Women in Basketball
The International Basketball Federation (FIBA), operating in partnership with Nike, has hosted...
WNBA Unveils New Finals Logo Despite Broad Industry Discourse
The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...
Europe
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
FC Barcelona Secures Five-Year Espai Barça Technology Partnership with Telefónica
FC Barcelona has formally announced a five-year partnership agreement with telecommunications giant...
People Moves
Peter V’landys Appointed Executive Chairman in Landmark ARLC Shift
The Australian Rugby League Commission (ARLC) has announced the unanimous endorsement of Peter...
NHL Appoints Ted Leonsis as Board of Governors Chairman Following Jeremy Jacobs’ Departure
The (NHL) National Hockey League has announced a leadership transition, naming Washington Capitals...
Sport NSW Appoints Ellie Laing-Southwood as New Chief Executive Officer
Sport NSW has officially announced the appointment of Ellie Laing-Southwood as its new...
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.