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Sponsorships & Brands
Geelong Cats Nail Down Mitre 10 as Official Hardware Partner for 2026
The Geelong Cats have officially announced Mitre 10 as the club’s Official Hardware...
NPL Australia Selects Playbypoint as Exclusive Club Management Partner
The National Pickleball League (NPL) Australia has announced a partnership with Playbypoint, naming...
FIFA and Sportradar Extend Partnership Through 2031
FIFA has announced that it has expanded its long-term integrity partnership with Sportradar...
Australia & New Zealand
Geelong Cats Nail Down Mitre 10 as Official Hardware Partner for 2026
The Geelong Cats have officially announced Mitre 10 as the club’s Official Hardware...
NPL Australia Selects Playbypoint as Exclusive Club Management Partner
The National Pickleball League (NPL) Australia has announced a partnership with Playbypoint, naming...
NZR Appoints Dave Rennie as All Blacks Head Coach Through to 2027
New Zealand Rugby (NZR) has ended months of speculation by appointing Dave Rennie...
Women's Sport
ABC Secures Exclusive Audio Rights for AFC Women’s Asian Cup 2026
Football Australia and the ABC have announced a major broadcast partnership, naming the...
Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football
Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...
The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL
Since her debut in late November 2025, Chinese superstar Han Xu has staged...
Europe
Chelsea Football Club Secures IFS.ai as Principal Partner
Chelsea Football Club has officially announced a multi-year global partnership with IFS, to...
Wasserman Expands Nordic Footprint with People in Sport Acquisition
Global sports and entertainment powerhouse Wasserman has acquired the football talent representation division...
BLAST and ASUS Renew Multi-Continent Partnership for 2026 Season
BLAST has announced a season-wide renewal of its partnership with ASUS, designating the...
People Moves
NZR Appoints Dave Rennie as All Blacks Head Coach Through to 2027
New Zealand Rugby (NZR) has ended months of speculation by appointing Dave Rennie...
Jerril Rechter AM Appointed CEO of Australian Sports Foundation
The Australian Sports Foundation (ASF) has announced the appointment of Jerril Rechter AM...
TEG Appoints Live Nation’s Greg Segal to Lead New Sponsorship Powerhouse
Ticketek Entertainment Group (TEG) has appointed industry heavyweight Greg Segal as managing director...
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