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Sponsorships & Brands
Hawthorn Football Club Extends Strategic Partnership with Trilogy Funds
Hawthorn Football Club has announced a three-season extension of its partnership with Trilogy...
St Kilda Football Club Announces Partnership with Live-Shopping Platform Whatnot
The St Kilda Football Club has formalised a new commercial agreement with live-stream...
Football Australia Secures Landmark Partnership with Coca-Cola
Football Australia has officially announced a new two-year partnership with Coca-Cola, naming the...
Australia & New Zealand
Hawthorn Football Club Extends Strategic Partnership with Trilogy Funds
Hawthorn Football Club has announced a three-season extension of its partnership with Trilogy...
St Kilda Football Club Announces Partnership with Live-Shopping Platform Whatnot
The St Kilda Football Club has formalised a new commercial agreement with live-stream...
Football Australia Secures Landmark Partnership with Coca-Cola
Football Australia has officially announced a new two-year partnership with Coca-Cola, naming the...
Women's Sport
Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops
The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...
Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026
Deloitte Global has released a definitive forecast predicting that total revenues in women’s...
Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway
Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...
Europe
SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics
Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of...
Formula 1 and Sky Secure Landmark Multi-Year Broadcast Extension Through 2034
Formula 1 and Sky have announced a multi-year extension of their broadcasting partnership,...
adidas and DFL Enter Landmark “Official Future Partner” Agreement
The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...
People Moves
Ben Simmons Eyes Boomers Return for LA 2028 Olympic Campaign
Three-time NBA All-Star, Ben Simmons, has signalled his intent to return to the...
Trevor Gleeson Appointed Head Coach of the Adelaide 36ers
The Adelaide 36ers have announced the appointment of five-time NBL championship-winning coach, Trevor...
Grace Kim Appointed Ambassador for MyGolf Powered by Ripper GC
LPGA Tour star Grace Kim has been unveiled as the latest ambassador for...
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