Sponsorships & Brands

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Sponsorship 3 min read

adidas and Euroleague Basketball Celebrate 12-Year Partnership

Adidas and Euroleague Basketball have marked the 12th year of their partnership by...

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Sponsorship 2 min read

Gold Coast Titans and Magic Millions Forge Three-Year NRLW Partnership

The Gold Coast Titans have secured a major three-year commercial partnership with the...

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Sponsorship 2 min read

Newcastle Knights and SĹšAINT Launch Limited-Edition Apparel Capsule

The Newcastle Knights have furthered their strategic diversification into the lifestyle and fashion...

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Australia & New Zealand

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Australia / New Zealand 2 min read

Ben Simmons Eyes Boomers Return for LA 2028 Olympic Campaign

Three-time NBA All-Star, Ben Simmons, has signalled his intent to return to the...

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Australia / New Zealand 2 min read

Trevor Gleeson Appointed Head Coach of the Adelaide 36ers

The Adelaide 36ers have announced the appointment of five-time NBL championship-winning coach, Trevor...

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Australia / New Zealand 2 min read

Football Australia Marks AFC Grassroots Football Day with Focus on Community Inclusion

Football Australia has celebrated AFC Grassroots Football Day 2026, reinforcing the sport's role...

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Women's Sport

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Women’s Sport 2 min read

Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops

The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...

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Women’s Sport 3 min read

Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026

Deloitte Global has released a definitive forecast predicting that total revenues in women’s...

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Women’s Sport 3 min read

Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway

Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...

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Europe

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Europe 2 min read

SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics

Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of...

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Europe 3 min read

Formula 1 and Sky Secure Landmark Multi-Year Broadcast Extension Through 2034

Formula 1 and Sky have announced a multi-year extension of their broadcasting partnership,...

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Europe 2 min read

adidas and DFL Enter Landmark “Official Future Partner” Agreement

The DFL Deutsche FuĂźball Liga, the governing body for the Bundesliga, and adidas...

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People Moves

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Staffing 2 min read

Ben Simmons Eyes Boomers Return for LA 2028 Olympic Campaign

Three-time NBA All-Star, Ben Simmons, has signalled his intent to return to the...

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Staffing 2 min read

Trevor Gleeson Appointed Head Coach of the Adelaide 36ers

The Adelaide 36ers have announced the appointment of five-time NBL championship-winning coach, Trevor...

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Staffing 2 min read

Grace Kim Appointed Ambassador for MyGolf Powered by Ripper GC

LPGA Tour star Grace Kim has been unveiled as the latest ambassador for...

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