Sponsorships & Brands

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Sponsorship 2 min read

Stephen Curry Signs Landmark Global Endorsement Deal with Li-Ning

Golden State Warriors superstar Stephen Curry has officially signed a major endorsement agreement...

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Sponsorship 2 min read

M.J. Bale Announce Partnership Extension with Football Australiia for 2026 World Cup Campaign

Football Australia has announced a partnership extension with prominent Australian menswear brand M.J....

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Sponsorship 3 min read

Tim Cahill Backs Sports Tech Startup Nardo in $1 Million Pre-Seed Funding Round

Former Socceroo and Australian football icon Tim Cahill has officially joined Australian sports...

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Australia & New Zealand

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Australia / New Zealand 3 min read

NBA Unveils Star-Studded Lineup and Team Roster for Rising Stars Invitational in Singapore

The National Basketball Association (NBA) has announced that Los Angeles Lakers forward Rui...

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Australia / New Zealand 3 min read

Australian Sporting Icons Unite at Allianz Stadium Ahead of World Cup Opener

Some of Australia’s most prominent sporting legends have set aside traditional cross-code rivalries...

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Australia / New Zealand 3 min read

Cricket Victoria Announces Big Bash Restructure with Stars and Renegades Operations Set to Merge

Cricket Victoria has confirmed a major structural reorganisation of its Big Bash League...

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Women's Sport

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Women’s Sport 2 min read

Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops

The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...

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Women’s Sport 3 min read

Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026

Deloitte Global has released a definitive forecast predicting that total revenues in women’s...

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Women’s Sport 3 min read

Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway

Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...

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Europe

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Europe 3 min read

Jo Yapp Appointed Head Coach for Inaugural Women’s British and Irish Lions Tour

Former Australia women's head coach Jo Yapp has been officially appointed to lead...

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Europe 2 min read

FC Barcelona and Serveto Extend Commercial Partnership Until 2027

FC Barcelona and Catalan logistics firm Serveto have officially extended their partnership agreement...

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Europe 2 min read

SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics

Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of...

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People Moves

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Staffing 2 min read

Dayle Marshall Appointed General Manager of The Metropolitan Golf Club

The Metropolitan Golf Club, located on Melbourne's famous Sandbelt region, has officially announced...

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Staffing 3 min read

National Hockey League Appoints Heidi Browning as Chief Digital Officer

The National Hockey League (NHL) has announced a major strategic reorganisation of its...

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Staffing 2 min read

Front Office Sports Appoints Kyle Vinansky as Chief Revenue Officer

Front Office Sports (FOS) has announced the appointment of Kyle Vinansky as its...

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