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Sponsorships & Brands
Youi Secures Partnership with Cricket Australia for Big Bash Leagues and Five Franchises
Australian general insurance provider Youi has finalised a commercial partnership with Cricket Australia,...
Aramex Concludes Six-Year Major Sponsorship with Cronulla-Sutherland Sharks
Logistics and delivery provider Aramex has confirmed the conclusion of its major front-of-jersey...
PNG Chiefs Lock in Several Foundation Partners Ahead of 2028 NRL Debut
Inaugural National Rugby League expansion franchise PNG Chiefs has finalised its complete commercial...
Australia & New Zealand
Golf Australia and the PGA of Australia Partners with The R&A to Reveal “Just Swing”
Golf Australia and the PGA of Australia have partnered with global governing body...
Fox Sports Concludes Five-Year Netball Broadcast Rights Tenure Following 2026 Constellation Cup
Fox Sports Australia will conclude its five-year domestic broadcast and streaming rights partnership...
Wellington Phoenix Unveil Alternate Strip Portfolio for 2026-27 A-League Campaign
The Wellington Phoenix have officially launched their alternate kit collection for the...
Women's Sport
Women in Sport Summit Drives Two Day Agenda on Female Athletic Pathways and High-Performance Innovation at Adelaide Oval
The Ministry of Sport has delivered a two-day national sporting convergence at Adelaide...
Record Viewership Surges Across WNBA Finals as League Capitalses on Historic Media Rights Strategy
The Women’s National Basketball Association (WNBA) has reached another historic milestone, securing record-breaking...
Athlete voices drive the conversation at Women in Sport Performance Forum
Listening to athletes, challenging established thinking and building stronger foundations for female performance...
Europe
Airwallex Upgrades McLaren F1 Partnership to Become Official AI Finance Partner from 2027
Fintech unicorn Airwallex has announced a partnership with the McLaren Mastercard Formula 1...
Borussia Dortmund Secures Five-Season Partnership with Panasonic
Bundesliga powerhouse Borussia Dortmund (BVB) has entered into a five-season commercial partnership with...
Euroleague Basketball Unveils 10-Year Business Plan Targeting €13 Billion Valuation and €3.4 Billion Club Distributions
Euroleague Basketball has unveiled an economic framework of its newly approved 10-year strategic...
People Moves
Bond University Appoints Former AOC CEO Fiona de Jong as Director of Sport
Bond University has appointed former Australian Olympic Committee (AOC) CEO and proud university...
PUMA Appoints Arne Arens as Chief Commercial Officer to Lead Global Marketplace Strategy
German sportswear giant PUMA SE has announced the appointment of Arne Arens as...
Two Circles Appoints Media Rights Veteran Augustine Tan to Lead APAC Expansion
Global sports and entertainment agency Two Circles has officially appointed industry veteran Augustine...
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