Sponsorships & Brands

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Sponsorship 3 min read

MLB and TikTok Expand Global Partnership

As players report to Spring Training in Arizona and Florida, Major League Baseball...

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Sponsorship 2 min read

University of Queensland Extends Partnership with Netball Queensland

The University of Queensland (UQ) has reinforced its long-term commitment to female sport...

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Sponsorship 2 min read

Chelsea Football Club Secures IFS.ai as Principal Partner

Chelsea Football Club has officially announced a multi-year global partnership with IFS, to...

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Australia & New Zealand

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Australia / New Zealand 2 min read

University of Queensland Extends Partnership with Netball Queensland

The University of Queensland (UQ) has reinforced its long-term commitment to female sport...

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Australia / New Zealand 2 min read

Sarah Coyte Appointed to Lead New Sydney Thunder T20 Youth Academy

Sydney Thunder has appointed World Cup winner, Sarah Jane Coyte, as the inaugural...

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Australia / New Zealand 3 min read

New Zealand Rugby Restructures Leadership as Chris Lendrum Departs After Two Decades

In an important development for New Zealand Rugby (NZR), general manager of professional...

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Women's Sport

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Women’s Sport 2 min read

Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football

Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...

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Women’s Sport 3 min read

The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL

Since her debut in late November 2025, Chinese superstar Han Xu has staged...

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Women’s Sport 3 min read

Unrivaled Basketball Smashes Attendance Records in Philadelphia

Unrivaled, the professional 3x3 women’s basketball league, has silenced financial skeptics by setting...

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Europe

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Europe 2 min read

Chelsea Football Club Secures IFS.ai as Principal Partner

Chelsea Football Club has officially announced a multi-year global partnership with IFS, to...

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Europe 2 min read

Wasserman Expands Nordic Footprint with People in Sport Acquisition

Global sports and entertainment powerhouse Wasserman has acquired the football talent representation division...

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Europe 2 min read

BLAST and ASUS Renew Multi-Continent Partnership for 2026 Season

BLAST has announced a season-wide renewal of its partnership with ASUS, designating the...

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People Moves

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Staffing 2 min read

Kieren Perkins Reappointed to Lead ASC Through Brisbane 2032

The Australian Sports Commission (ASC) has secured the long-term leadership of Kieren Perkins...

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Staffing 2 min read

Sarah Coyte Appointed to Lead New Sydney Thunder T20 Youth Academy

Sydney Thunder has appointed World Cup winner, Sarah Jane Coyte, as the inaugural...

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Staffing 3 min read

New Zealand Rugby Restructures Leadership as Chris Lendrum Departs After Two Decades

In an important development for New Zealand Rugby (NZR), general manager of professional...

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