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Sponsorships & Brands
Toyota Deepens Olympic Commitment by Signing TEAM JAPAN Partnership Agreement as Gold Partner
Toyota Motor Corporation has formally reinforced its longstanding commitment to elite sport...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
New Zealand Cricket Announces Landmark Three-Year Commercial Partnership with Energy Firm Genesis
New Zealand Cricket (NZC) has secured a landmark commercial agreement, announcing a three-year...
Australia & New Zealand
Swimming Australia and Channel 9 Launch Team-Based Swim GP Format in Melbourne Ahead of 2032 Olympics
Swimming Australia has partnered with media powerhouse Channel 9 to launch Swim...
New Zealand Cricket Announces Landmark Three-Year Commercial Partnership with Energy Firm Genesis
New Zealand Cricket (NZC) has secured a landmark commercial agreement, announcing a three-year...
Adelaide 36ers Secure Iconic Local Bakery Balfours as Club Partner in Multi-Year Agreement
The Adelaide 36ers have announced a two-year partnership with iconic South Australian...
Women's Sport
FIBA and Global Partner Nike Convene Leaders in Berlin to Advance Coaching Pathways for Women in Basketball
The International Basketball Federation (FIBA), operating in partnership with Nike, has hosted...
WNBA Unveils New Finals Logo Despite Broad Industry Discourse
The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...
Basketball Australia and She Hoops Launch Mini-Documentary Highlighting 2006 Opals
Basketball Australia and its dedicated female-focused engagement initiative, She Hoops, have partnered with...
Europe
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
FC Barcelona Secures Five-Year Espai Barça Technology Partnership with Telefónica
FC Barcelona has formally announced a five-year partnership agreement with telecommunications giant...
Disney+ and NHL Secure Five-Year Streaming Partnership for Sweden and Finland
Disney+ and the National Hockey League have announced a five-year broadcasting agreement,...
People Moves
WHITE FERNS Head Coach Ben Sawyer Departs Role Following High-Performance Review
New Zealand Cricket has announced that WHITE FERNS head coach Ben Sawyer has...
Steve Hooker OAM Appointed Chair of Sport Australia Hall of Fame
The Sport Australia Hall of Fame (SAHOF) has announced a leadership transition, with...
Cricket Victoria Appoints Shaun Richardson as Chair and Penelope Cleghorn as Deputy Chair
Cricket Victoria has announced a leadership change following its September board meeting in...
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