Sponsorships & Brands

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Sponsorship 3 min read

DAZN Acquires ViewLift to Accelerate US Expansion and B2B Strategy

DAZN Group has announced the acquisition of ViewLift, a leading US-based provider of...

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Sponsorship 2 min read

MLS and KKR Form “Hometown Soccer Holdings” to Scale MLS NEXT Pro

Major League Soccer (MLS) and global investment firm KKR have announced a strategic...

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Sponsorship 2 min read

adidas and DFL Enter Landmark “Official Future Partner” Agreement

The DFL Deutsche FuĂźball Liga, the governing body for the Bundesliga, and adidas...

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Australia & New Zealand

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Australia / New Zealand 3 min read

Queensland join NSW in rejecting BBL privatisation, CA considers alternatives

Cricket Australia (CA) has been forced to reconsider its strategy for the Big...

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Australia / New Zealand 3 min read

DAZN Acquires ViewLift to Accelerate US Expansion and B2B Strategy

DAZN Group has announced the acquisition of ViewLift, a leading US-based provider of...

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Australia / New Zealand 2 min read

UC Capitals and Supercurious Extend Strategic Creative Partnership

The UC Capitals have announced a two-season extension of their strategic and creative...

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Women's Sport

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Women’s Sport 2 min read

Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops

The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...

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Women’s Sport 3 min read

Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026

Deloitte Global has released a definitive forecast predicting that total revenues in women’s...

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Women’s Sport 3 min read

Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway

Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...

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Europe

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Europe 2 min read

adidas and DFL Enter Landmark “Official Future Partner” Agreement

The DFL Deutsche FuĂźball Liga, the governing body for the Bundesliga, and adidas...

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Europe 3 min read

Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency

The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its...

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Europe 2 min read

Lionel Messi Acquires UE CornellĂ  in Strategic Return to Catalonia

Lionel Messi has officially completed a 100% acquisition of UE CornellĂ , the Catalonia-based...

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People Moves

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Staffing 2 min read

Melbourne Football Club President Reveals Succession Plan Amid Parting Ways with Paul Guerra

Melbourne Football Club president, Steven Smith, has confirmed that the board approached current...

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Staffing 3 min read

Melbourne Demons Part Ways with CEO Paul Guerra in Mid-Season Bombshell

The Melbourne Football Club has sent shockwaves through the AFL community today by...

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Staffing 2 min read

Women’s Tennis Association CEO Portia Archer Resigns

Portia Archer has stepped down from her role as Chief Executive Officer of...

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