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The French Football Federation (FFF) and food delivery service, Uber Eats, have confirmed a new three-year deal, ending June 2025.

The National Hockey League (NHL) has entered a multi-year partnership with Hyundai Auto Canada and Genesis Motors Canada.

New Zealand Rugby (NZR) has secured its first-ever partnership with a major technology firm, hoping SAP’s expertise, solutions and scale will create a more efficient, connected, and innovative technology infrastructure

It is reported that The All England Lawn Tennis Club will remodel its Wimbledon honour boards by removing titles before the names of its female athletes, ahead of the 2022

The Shell V-Power brand and Viva Energy Australia have extended their naming rights partnership with the Shell V-Power Racing Team and Dick Johnson Racing (DJR).

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The Ladies Professional Golf Association’s Amundi Evian Championship is raising its prize fund to €6.2m

The Board of Control for Cricket in India (BCCI) yesterday granted the title sponsorship rights

Seven-Time Formula One world champion, Lewis Hamilton, says he hopes the Hamilton Commission can help

The AFL has announced a partnership with the Australian Indigenous Psychologists Association (AIPA) to strength

Covid & Health

Saudi Arabia’s Private Investment Fund (PIF), a government-run sovereign wealth fund, has reportedly acquired a 5.01% stake in multi-national gaming company, Nintendo.

The Hungry Jack’s NBL Grand Final series between the Sydney Kings and Tasmania JackJumpers made a viewership increase by 133% from last year.  

The National Football League (NFL) has announced a partnership with the NFLPA and next-generation gaming technology company, Mythical Games, to create a play-and-own NFT video game, NFL Rivals.

McLaren Racing has announced technology company, Cadence, as their official technology partner, allowing the motorsport company to investigate optimal designs in less time with unprecedented reliability.

International Focus

The French Football Federation (FFF) and food delivery service, Uber Eats, have confirmed a new

The business branch of the Major League Baseball Players Association (MLBPA), MLBPI, has reached an

International swimming federation, FINA, alongside Swimming Australia, the Victorian State Government and Visit Victoria, have

The National Football League (NFL) has announced a partnership with the NFLPA and next-generation gaming

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