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Sponsorships & Brands
Nike and BTS Unveil Global Customisation and Merch Partnership
Nike has announced a partnership with international pop music icons BTS to launch...
Gucci Rebrands Alpine in Formula One Title Partnership from 2027
Italian luxury fashion house Gucci has signed a landmark multi-year agreement to become...
New Zealand Rugby League Secures Strategic Partnership with Benefitz
New Zealand Rugby League (NZRL) has officially entered into a commercial partnership with...
Australia & New Zealand
Snow Australia Secures NSW Government Infrastructure Grant for Jindabyne Elite Training Facility
Snow Australia has successfully secured a $300,000 infrastructure funding grant from the New...
New Zealand Rugby League Secures Strategic Partnership with Benefitz
New Zealand Rugby League (NZRL) has officially entered into a commercial partnership with...
Football Australia Announces Board Appointments After Annual General Meeting
Football Australia Limited has concluded its twenty-third Annual General Meeting (AGM) at its...
Women's Sport
Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops
The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...
Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026
Deloitte Global has released a definitive forecast predicting that total revenues in women’s...
Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway
Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...
Europe
Jo Yapp Appointed Head Coach for Inaugural Women’s British and Irish Lions Tour
Former Australia women's head coach Jo Yapp has been officially appointed to lead...
FC Barcelona and Serveto Extend Commercial Partnership Until 2027
FC Barcelona and Catalan logistics firm Serveto have officially extended their partnership agreement...
SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics
Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of...
People Moves
Jo Yapp Appointed Head Coach for Inaugural Women’s British and Irish Lions Tour
Former Australia women's head coach Jo Yapp has been officially appointed to lead...
Adrianne Sarkozy Appointed as National Campaign and Partnerships Manager at HITIQ
HITIQ has announced the appointment of Adrianne Sarkozy as its new National Campaign...
Ben Simmons Eyes Boomers Return for LA 2028 Olympic Campaign
Three-time NBA All-Star, Ben Simmons, has signalled his intent to return to the...
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