Latest News
Sponsorships & Brands
Gold Coast 500 Celebrates 30 Years with Major Economic BOOST
The Boost Mobile Gold Coast 500 is set to return from 25-27 October...
Deloitte Partners with United Cup to Enhance Tennis Experience
Deloitte has announced a multi-year partnership with the United Cup and Tennis Australia,...
Asahi Super Dry Extends Rugby World Cup Partnership Until 2029
Asahi Super Dry has announced the extension of its partnership with Rugby World...
Women's Sport
Ellie Laing-Southwood Appointed as AOC Chief of Communication and Media
The Australian Olympic Committee (AOC) has announced Ellie Laing-Southwood GAICD as its new...
Forbes 30 Under 30: Recognising Young Talent in Australian Sport
The inaugural Forbes 30 Under 30 list for Australia has unveiled a new...
New NWSL team, BOS Nation, Faces PR Challenge After Launch
The recent launch of BOS Nation, the National Women's Soccer League's (NWSL) newest...
Sports Tech
Elliott Hill Leads Nike’s Innovation and Sustainability Strategy
Elliott Hill, President of Consumer and Marketplace at Nike, has returned to lead...
AO StartUps Opens Final Intake for 2024 Summer Innovations
Tennis Australia has announced the final intake for AO StartUps 2024, inviting...
Wimbledon Replaces Line Judges with AI Technology
After 147 years of tradition, Wimbledon is set to replace line judges with...
Australia & New Zealand
Gold Coast 500 Celebrates 30 Years with Major Economic BOOST
The Boost Mobile Gold Coast 500 is set to return from 25-27 October...
AIS Expands Mental Fitness Program with Black Dog Institute Partnership
The Australian Institute of Sport (AIS) has expanded its Mental Fitness Program in...
AFL Trade Radio Achieves Record-Breaking Audience Growth in 2024
AFL Trade Radio has achieved record-breaking growth during the 2024 AFL Trade Period,...
North America
Tom Brady Becomes Minority Owner in Las Vegas Raiders NFL Team
Tom Brady's acquisition of a 5% ownership stake in the Las Vegas Raiders...
New NWSL team, BOS Nation, Faces PR Challenge After Launch
The recent launch of BOS Nation, the National Women's Soccer League's (NWSL) newest...
MLB Playoff Ratings Surge: Ohtani’s Star Power & Drama Captivates Fans
Major League Baseball is experiencing a significant surge in playoff television ratings, with...
Europe
Wimbledon Replaces Line Judges with AI Technology
After 147 years of tradition, Wimbledon is set to replace line judges with...
Women’s Premier League Secures Largest Deal in Women’s Domestic Football History
Barclays has renewed its title sponsorship of the Women’s Super League (WSL) and...
Fan Advisory Board Plays Key Role in Chelsea FC’s New Fan Engagement Strategy
Chelsea Football Club has unveiled its 2024/25 Fan Engagement Plan, reinforcing its commitment...
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.