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Sponsorships & Brands
NBC Sports Debuts EA Madden-Themed Broadcast for Texans-Chiefs Game
NBC Sports, in partnership with the NFL, EA Sports, and Genius Sports, is...
Qatar Airways Partners with Novak Djokovic as Brand Ambassador and Wellness Advisor
Qatar Airways has announced a multi-year partnership with tennis legend Novak Djokovic, appointing...
Athletes Light Up Dick’s Holiday Campaign in One of the Best Holidays Marketing Moves
The holiday season often inspires brands to get creative, but Dick’s Sporting Goods...
Women's Sport
Caitlin Clark Joins Bid to Bring NWSL Expansion Team to Cincinnati
Basketball star Caitlin Clark has joined the ownership group spearheading Cincinnati's bid for...
Sharelle McMahon Returns to Victorian Netball as GM High Performance and Pathways
One of Australia’s most iconic netballers, Sharelle McMahon, is stepping back into the...
ICC’s 100% Cricket Future Leaders Programme Drives Female Coaching Development
The International Cricket Council (ICC) has concluded the inaugural year of its 100%...
Education
Safeguarding Mental Health in Sports: From Youth to Elite Athletes
The pressures of modern sports demand a critical focus on mental health at...
American Football Australia Launches PhD Scholarship for Flag Football in Australia
American Football Australia (AFA), in partnership with the Australian Institute of Sport (AIS)...
Ultra Football Partners with One Ball to Enhance Soccer Accessibility for Youth
In a strategic move to bolster inclusivity in youth soccer, Ultra Football has...
Australia & New Zealand
Shane Warne Honoured with Special Edition Monopoly Board Game
Shane Warne, the iconic Australian cricketer, is being commemorated through a special edition...
Warriors Secure Gatorade and V Energy as New Partners for 2025 Season
The One New Zealand Warriors have announced new partnerships with Gatorade and V...
Nick Kyrgios Joins Stryda Brewing Co. as Co-Owner and Brand Ambassador
Tennis icon Nick Kyrgios has taken his entrepreneurial ambitions to the Australian beer...
North America
NBC Sports Debuts EA Madden-Themed Broadcast for Texans-Chiefs Game
NBC Sports, in partnership with the NFL, EA Sports, and Genius Sports, is...
Athletes Light Up Dick’s Holiday Campaign in One of the Best Holidays Marketing Moves
The holiday season often inspires brands to get creative, but Dick’s Sporting Goods...
Caitlin Clark Joins Bid to Bring NWSL Expansion Team to Cincinnati
Basketball star Caitlin Clark has joined the ownership group spearheading Cincinnati's bid for...
Europe
FIFA Unveils New Club World Cup Trophy Ahead of 2025 Tournament
FIFA has unveiled the official trophy for the 2025 FIFA Club World Cup,...
British & Irish Lions Unveil QR-Enabled Jersey for 2025 Tour
The British & Irish Lions have unveiled their 2025 Australia tour jersey, created...
Bristol Sport Partners with R;pple to Enhance Suicide Prevention in Sport
Bristol Sport Partners with R;pple to Strengthen Mental Health Support Across Sport. Bristol...
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