Latest News
Sponsorships & Brands
Bridgestone The Latest Company to Exits IOC Partnership
Bridgestone Corporation has announced it will not renew its Worldwide Olympic and Paralympic...
The Strategic Value of Athlete Sponsorship for Brands
In the competitive realm of sports marketing, athlete sponsorship has emerged as a...
Women’s Premier League Secures Largest Deal in Women’s Domestic Football History
Barclays has renewed its title sponsorship of the Women’s Super League (WSL) and...
Women's Sport
LIV Golf Appoints Ilana Finley as Chief Communications Officer
LIV Golf has announced the appointment of Ilana Finley as its new Chief...
Cricket Australia Launches Project Inspire to Elevate Women in Leadership
Cricket Australia has announced the launch of Project Inspire, a significant initiative aimed...
BNZ Kāhu Basketball Team Becomes the First All-Women-Owned Team in New Zealand
In a major milestone for women in sports, the BNZ Kāhu basketball team...
Sports Tech
ICC Utilising AI Tool for Safer Social Media Ahead of Women’s T20 World Cup
As the ICC Women’s T20 World Cup 2024 approaches, the International Cricket Council...
EA Sports FC 25 Revolutionises Brand Partnerships and Integration in Sports Video Games
For many years, EA Sports has been at the forefront of innovation in...
Includ3d: A New Approach to Crypto Sponsorship in Sports
Chiliz Group, a leading blockchain platform in the sports industry, has launched Includ3d,...
Australia & New Zealand
Major Funding Boost for NSW Sports Sector
The NSW sporting landscape is set for substantial enhancement with the launch of...
Cricket Australia Launches Project Inspire to Elevate Women in Leadership
Cricket Australia has announced the launch of Project Inspire, a significant initiative aimed...
Sydney Kings and Flames Partner with AAMI Through Hoops Capital
Hoops Capital has officially partnered with AAMI for the 2024-25 National Basketball League...
North America
Michael Jordan’s 23XI Racing Are Suing NASCAR
Michael Jordan’s 23XI Racing, co-owned with three-time Daytona 500 winner Denny Hamlin, has...
Decline in WNBA Playoffs Viewership Since Caitlin Clark’s Elimination
The WNBA playoffs have seen a decline in viewership since star player Caitlin...
NFL TV Ratings Surge to Nine-Year High
The NFL has recorded its highest television ratings in nine years, averaging 18.6...
Europe
Women’s Premier League Secures Largest Deal in Women’s Domestic Football History
Barclays has renewed its title sponsorship of the Women’s Super League (WSL) and...
Fan Advisory Board Plays Key Role in Chelsea FC’s New Fan Engagement Strategy
Chelsea Football Club has unveiled its 2024/25 Fan Engagement Plan, reinforcing its commitment...
Report Reveals Alarming Financial Instability and Losses Across English Premiership Rugby
An independent financial report has revealed alarming findings about the financial state of...
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