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Sponsorships & Brands
U.S. Soccer and US Youth Soccer Announce Partnership
U.S. Soccer and US Youth Soccer have announced a structural integration designed to...
FIBA Secures Global Automotive Partnership with Jetour Ahead of 2027 World Cup in Qatar
FIBA has significantly boosted its commercial partner ecosystem ahead of the FIBA Basketball...
Los Angeles Lakers Secure Major Long-Term Partnership with BMO as Exclusive Official Bank
The Los Angeles Lakers have announced a long-term partnership with BMO, naming the...
Australia & New Zealand
Lionel Messi Announces International Retirement Following 2026 World Cup Campaign
Global football icon Lionel Messi has officially announced his retirement from international competition...
Club Lime Extends Canberra Raiders Partnership Through 2028
Fitness brand Club Lime has locked in a two-year extension of its...
Basketball Australia and She Hoops Launch Mini-Documentary Highlighting 2006 Opals
Basketball Australia and its dedicated female-focused engagement initiative, She Hoops, have partnered with...
Women's Sport
WNBA Unveils New Finals Logo Despite Broad Industry Discourse
The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...
Basketball Australia and She Hoops Launch Mini-Documentary Highlighting 2006 Opals
Basketball Australia and its dedicated female-focused engagement initiative, She Hoops, have partnered with...
Unrivaled Women’s Basketball League Secures $650 Million Valuation Following Oversubscribed Series C Fundraise
The professional women's basketball league Unrivaled has officially announced that its Series C...
Europe
European Tour Group and Fanatics Strike Multi-Year Retail and Licensing Partnership
The European Tour Group has entered into a multi-year commercial partnership with global...
FC Bayern Munich Reaches 15 Billion Video Views in Record Digital Season
German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating...
London Lions Secure Landmark Multi-Year Partnership with Jordan Brand to Drive Global Growth
The London Lions have announced a multi-year partnership with Jordan Brand, establishing the...
People Moves
West Coast Fever Lock in Head Coach Dan Ryan with Lucrative Three-Year Extension
The West Coast Fever have announced a major three-year contract extension for head...
MotoGP Group Appoints Carlos Ezpeleta as Deputy CEO to Drive Next Growth Phase
MotoGP Group has announced the appointment of Carlos Ezpeleta as deputy CEO, working...
Boccia Australia Appoints Maria Twomey as Board Director to Propel Paralympic Growth Ahead of Brisbane 2032
Boccia Australia has officially appointed of Maria Twomey as its newest Board Director,...
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