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Sponsorships & Brands
EA SPORTS and Visa Launch Landmark Multi-Year Global Partnership
Electronic Arts (EA) and Visa have announced a massive, multi-year strategic collaboration designed...
Netball NSW Partners with Park on King to Streamline Travel in 2026
Netball NSW has announced a partnership with Park on King. The one-year agreement...
St Kilda and New Balance Extend Apparel Partnership Through 2030
The St Kilda Football Club has secured a long-term extension of its partnership...
Australia & New Zealand
Manly Sea Eagles Record-Breaking Raffle Boosts RSL LifeCare
The Manly Warringah Sea Eagles have celebrated a significant commercial milestone, with the...
St George Illawarra Dragons Partner with Wollongong Homeless Hub for Charity Raffle
The St George Illawarra Dragons have announced that their long-standing partnership with Wollongong...
7plus Dominates Commercial BVOD Market with Record-Breaking April Growth
Seven Network’s streaming platform, 7plus, has captured the #1 position in the Australian...
Women's Sport
Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops
The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...
Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026
Deloitte Global has released a definitive forecast predicting that total revenues in women’s...
Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway
Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...
Europe
adidas and DFL Enter Landmark “Official Future Partner” Agreement
The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...
Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency
The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its...
Lionel Messi Acquires UE Cornellà in Strategic Return to Catalonia
Lionel Messi has officially completed a 100% acquisition of UE Cornellà, the Catalonia-based...
People Moves
Sydney Sixers Appoint James Hopes as Head Coach
The Sydney Sixers have announced the appointment of James Hopes as their new...
PUMA Appoints Mark Langer as CFO Amid Executive Reshuffle
PUMA SE has announced the appointment of Mark Langer as its new chief...
Melbourne Football Club President Reveals Succession Plan Amid Parting Ways with Paul Guerra
Melbourne Football Club president, Steven Smith, has confirmed that the board approached current...
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