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Sponsorships & Brands
KFC Locks in Long-Term Future with Canterbury-Bankstown Bulldogs Until 2028
The Canterbury-Bankstown Bulldogs have finalised a three-year partnership extension with fast-food giant KFC...
PGA TOUR and DP World Tour partner with Golf Australia to elevate Open
Golf Australia has locked in a three-year partnership with the PGA TOUR and...
EBU and European Athletics Finalise Major Media Rights Extension Through to 2031
The European Broadcasting Union (EBU) and European Athletics have officially finalised a major...
Australia & New Zealand
Urban Grind TV Anchors Sports Content Push with Horace Grant Broadcast Deal
Independent media Urban Grind TV has formalised its aggressive expansion into premium sports...
AFL Player-Founded Alcohol Brand Barry Surpasses $2.2 Million as Record-Breaking Crowd Funding Campaign Hits Final Deadline
Cult ready-to-drink (RTD) alcohol brand Barry is poised to close its record-smashing equity...
Smith Backs LIV Purse Cuts as $7b Saudi Deficit Plunges Circuit Into Strategic Crisis
Australian golfing superstar Cameron Smith has broken ranks with his breakaway colleagues, admitting...
Women's Sport
Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops
The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...
Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026
Deloitte Global has released a definitive forecast predicting that total revenues in women’s...
Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway
Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...
Europe
EBU and European Athletics Finalise Major Media Rights Extension Through to 2031
The European Broadcasting Union (EBU) and European Athletics have officially finalised a major...
Jo Yapp Appointed Head Coach for Inaugural Women’s British and Irish Lions Tour
Former Australia women's head coach Jo Yapp has been officially appointed to lead...
FC Barcelona and Serveto Extend Commercial Partnership Until 2027
FC Barcelona and Catalan logistics firm Serveto have officially extended their partnership agreement...
People Moves
Philadelphia 76ers Promote Jameer Nelson to Executive Vice President of Basketball Operations
The Philadelphia 76ers have officially promoted former NBA All-Star and Saint Joseph’s standout...
Brisbane Broncos Sport Business Institute Graduate Secures Community Department Role
The Brisbane Broncos Community Department has formally appointed Brisbane Broncos Sport Business Institute...
Tomasi Cama to Vacate All Blacks Sevens Head Coach Role After Bordeaux SVNS Campaign
All Blacks Sevens Head Coach, Tomasi Cama, has announced he will step aside...
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