Sponsorships & Brands

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Sponsorship 3 min read

Patties Food Group Enters Japanese Market Through Partnership with J1 League FC Tokyo

Patties Food Group has announced a commercial expansion into the Japanese market, entering...

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Sponsorship 3 min read

GWM Extends Official Automotive Partnership with One New Zealand Warriors

Leading automotive group GWM has signed a three-year partnership extension as the...

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Sponsorship 3 min read

AXS Secures Partnership and Ticketing Rights with Melbourne Vixens for 2027 Season

Global ticketing and live event technology platform AXS has entered into a partnership...

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Australia & New Zealand

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Australia / New Zealand 2 min read

NBL27 Season to Implement Major FIBA Rule Overhaul and Expanded Replay Systems

The Hungry Jack’s NBL27 season is set to introduce a suite of new...

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Australia / New Zealand 3 min read

Melbourne End Zone Unveiled to Drive Tourism and Engagement Around NFL Game

The Victorian Government and Visit Victoria, in partnership with ESPN on Disney+, have...

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Australia / New Zealand 3 min read

Kayo Sports Unveils 2027 Line-Up and Fox Sports Rebrand

Kayo Sports has unveiled a blockbuster 2027 line-up at the DAZN Media+ Upfront,...

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Women's Sport

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Women’s Sport 2 min read

WNBA Unveils New Finals Logo Despite Broad Industry Discourse

The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...

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Women’s Sport 2 min read

Basketball Australia and She Hoops Launch Mini-Documentary Highlighting 2006 Opals

Basketball Australia and its dedicated female-focused engagement initiative, She Hoops, have partnered with...

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Women’s Sport 3 min read

Unrivaled Women’s Basketball League Secures $650 Million Valuation Following Oversubscribed Series C Fundraise

The professional women's basketball league Unrivaled has officially announced that its Series C...

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Europe

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Europe 3 min read

European Tour Group and Fanatics Strike Multi-Year Retail and Licensing Partnership

The European Tour Group has entered into a multi-year commercial partnership with global...

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Europe 2 min read

FC Bayern Munich Reaches 15 Billion Video Views in Record Digital Season

German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating...

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Europe 2 min read

London Lions Secure Landmark Multi-Year Partnership with Jordan Brand to Drive Global Growth

The London Lions have announced a multi-year partnership with Jordan Brand, establishing the...

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People Moves

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Staffing 3 min read

Darius Boyd Appointed Queensland Maroons Head Coach in Two-Year Strategic Deal

The Queensland Rugby League has officially confirmed the appointment of former representative star...

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Staffing 2 min read

South Melbourne FC Appoints Executive Advisor Chris Karagounis to Board to Drive A-League Ambitions

South Melbourne Football Club has significantly boosted its governance and organisational capability by...

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Staffing 3 min read

West Coast Fever Lock in Head Coach Dan Ryan with Lucrative Three-Year Extension

The West Coast Fever have announced a major three-year contract extension for head...

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