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Sponsorships & Brands
Adidas Announce Major Apparel Deal with Athletes Unlimited Softball League
Athletes Unlimited and Adidas have announced a multi-year partnership, naming the global sportswear giant...
Basketball WA Partners with Gerflor
Basketball WA has bolstered its commercial roster, announcing a strategic four-year partnership with...
Apple and Netflix Strike Landmark F1 Partnership Ahead of 2026 Season
Apple and Netflix have announced a partnership to share Formula 1 content and live...
Australia & New Zealand
Sydney Swans and Saints to Unite for 2026 Pride Game Blockbuster
The Sydney Swans will once again transform the Sydney Cricket Ground (SCG) into...
Basketball WA Partners with Gerflor
Basketball WA has bolstered its commercial roster, announcing a strategic four-year partnership with...
Melbourne Victory Announce Partnership with St Michael’s Grammar School
Melbourne Victory has officially expanded its school network, announcing a new high-performance partnership...
Women's Sport
ABC Secures Exclusive Audio Rights for AFC Women’s Asian Cup 2026
Football Australia and the ABC have announced a major broadcast partnership, naming the...
Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football
Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...
The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL
Since her debut in late November 2025, Chinese superstar Han Xu has staged...
Europe
Chelsea Football Club Secures IFS.ai as Principal Partner
Chelsea Football Club has officially announced a multi-year global partnership with IFS, to...
Wasserman Expands Nordic Footprint with People in Sport Acquisition
Global sports and entertainment powerhouse Wasserman has acquired the football talent representation division...
BLAST and ASUS Renew Multi-Continent Partnership for 2026 Season
BLAST has announced a season-wide renewal of its partnership with ASUS, designating the...
People Moves
TEG Appoints Live Nation’s Greg Segal to Lead New Sponsorship Powerhouse
Ticketek Entertainment Group (TEG) has appointed industry heavyweight Greg Segal as managing director...
Kieren Perkins Reappointed to Lead ASC Through Brisbane 2032
The Australian Sports Commission (ASC) has secured the long-term leadership of Kieren Perkins...
Sarah Coyte Appointed to Lead New Sydney Thunder T20 Youth Academy
Sydney Thunder has appointed World Cup winner, Sarah Jane Coyte, as the inaugural...
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