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Sponsorships & Brands
New Balance and New England Patriots Announce Partnership
New Balance has signed a long-term agreement to become the Official and Exclusive...
Sydney FC Scores Major Retail Partnership with Sports Direct
Sydney FC has officially secured a partnership with global sporting giant Sports Direct,...
Tommy Hilfiger and U.S. SailGP Team Unveil Spring 2026 Fanwear Collection
Tommy Hilfiger has officially launched the Tommy Hilfiger x U.S. SailGP Team Spring...
Australia & New Zealand
Perth Bears Entry Sparks Unprecedented Junior Rugby League Growth in WA
The "Bears Effect" has officially taken hold of Western Australia, with junior rugby...
Sydney FC Scores Major Retail Partnership with Sports Direct
Sydney FC has officially secured a partnership with global sporting giant Sports Direct,...
Tommy Hilfiger and U.S. SailGP Team Unveil Spring 2026 Fanwear Collection
Tommy Hilfiger has officially launched the Tommy Hilfiger x U.S. SailGP Team Spring...
Women's Sport
AFC Women’s Asian Cup Australia 2026™ Breaks Attendance Records
The AFC Women’s Asian Cup Australia 2026™ has reached a new record, with...
ABC Secures Exclusive Audio Rights for AFC Women’s Asian Cup 2026
Football Australia and the ABC have announced a major broadcast partnership, naming the...
Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football
Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...
Europe
New Balance and New England Patriots Announce Partnership
New Balance has signed a long-term agreement to become the Official and Exclusive...
Kia Extends Record-Breaking Partnership with Surrey Women Until 2029
Kia UK has renewed its headline partnership with the Surrey County Cricket Club...
KSI Buys Minority Stake in Dagenham & Redbridge
Youtuber KSI has officially acquired a minority stake in Dagenham & Redbridge. The...
People Moves
Brisbane Lions Appoint Danielle Smith as General Manager of AFLW Program
The Brisbane Lions has announced the appointment of Danielle Smith as the new...
Former Wallaby Sean Hardman Elected Queensland Rugby Union President
Queensland’s most-capped player, Sean Hardman, has been elected President of the Queensland Rugby...
Dave Whimpey Appointed COO and Interim CEO of The Star Brisbane
Star Entertainment Group has announced the appointment of Dave Whimpey as the chief...
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