Latest News
Olympic
How Para-Sport Can Follow in the Footsteps of Women’s Sports
The 2024 Paris Paralympic Games signaled a new era for para-sports, demonstrating that...
Government Boosts Rewards for Australian Paralympic Medalists
The Australian Government has pledged financial rewards for Paralympic medalists at the upcoming...
$6 Billion Northshore Plan to Address Brisbane 2032 Olympic Infrastructure
As Brisbane gears up for the 2032 Olympic and Paralympic Games, a bold...
Women's Sport
A-League Women Rebranded as ‘Ninja A-League’ in New Naming Rights Deal
The Women's A-League will be known as the 'Ninja A-League' following a new...
Wrap-Up of Perth International Cup: A Week of Football and Fan Engagement
The inaugural Perth International Football Cup, presented by Ninja, concluded after a week...
Australia’s First Women’s Sports Opens It’s Doors in Sydney
Australia has entered a new era of sports entertainment with the opening of...
Sports Tech
NFL Star Austin Ekeler Launches App ‘Eksperience’ to Bridge the Gap Between Athletes and Fans
One of the most common questions athletes hear is, "Can I have...
Immersive 360-Degree Sports Viewing Experience Is Taking Over the US
An entirely new way to experience live sports is taking over the U.S.,...
Key Fan Engagement Insights from the 2024 AT&T Innovation Exchange
The 2024 AT&T Innovation Exchange brought together over 150 industry leaders in Las...
Australia & New Zealand
AFL and Marvel Stadium Launch New Golf Experience Partnership
In a strategic move to diversify fan engagement and extend venue usage beyond...
ASC Launches Gender Equity Policy for National Sporting Organisations
The Australian Sports Commission (ASC) has launched a gender equity policy, aimed at...
A-League Women Rebranded as ‘Ninja A-League’ in New Naming Rights Deal
The Women's A-League will be known as the 'Ninja A-League' following a new...
North America
Immersive 360-Degree Sports Viewing Experience Is Taking Over the US
An entirely new way to experience live sports is taking over the U.S.,...
2024/25 NFL Season Business Preview: Major Commercial Trends Shaping the League
The 2024/25 NFL season kicks off tomorrow with the reigning champions, the Kansas...
Key Fan Engagement Insights from the 2024 AT&T Innovation Exchange
The 2024 AT&T Innovation Exchange brought together over 150 industry leaders in Las...
Europe
Ligue 1 Launches Streaming Service, Ligue 1 Pass, Amid UK Broadcast Blackout
Ligue 1, the premier French football league, has introduced the "Ligue 1 Pass"...
Cristiano Ronaldo’s Launches YouTube Channel and Breaks Records
The power of digital platforms in modern sports marketing is still underestimated. Cristiano...
French Football Faces Financial Reset as Media Rights Cuts Leave Clubs Scrambling
As Ligue 1 kicked off its new season, French football finds itself grappling...
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