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Sponsorships & Brands
Formula 1 and Disney Expand Partnership with Pixar’s Cars Crossover at Italian Grand Prix
Formula 1 and Disney are scaling their extended global collaboration through a...
Melbourne Stars Sign Old El Paso as Platinum Partner
The Melbourne Stars have bolstered their commercial portfolio ahead of the upcoming summer...
Patties Food Group Enters Japanese Market Through Partnership with J1 League FC Tokyo
Patties Food Group has announced a commercial expansion into the Japanese market, entering...
Australia & New Zealand
Foxtel Secures Exclusive Broadcasting Rights for Inaugural Surfing Super League Season
The Foxtel Group has expanded its premier sports broadcasting portfolio by securing an...
Football Australia Launches Under-15 National Teams to Strengthen Elite Pathways
Football Australia has announced the establishment of its youngest-ever national programs, introducing boys’...
Formula 1 and Disney Expand Partnership with Pixar’s Cars Crossover at Italian Grand Prix
Formula 1 and Disney are scaling their extended global collaboration through a...
Women's Sport
WNBA Unveils New Finals Logo Despite Broad Industry Discourse
The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...
Basketball Australia and She Hoops Launch Mini-Documentary Highlighting 2006 Opals
Basketball Australia and its dedicated female-focused engagement initiative, She Hoops, have partnered with...
Unrivaled Women’s Basketball League Secures $650 Million Valuation Following Oversubscribed Series C Fundraise
The professional women's basketball league Unrivaled has officially announced that its Series C...
Europe
European Tour Group and Fanatics Strike Multi-Year Retail and Licensing Partnership
The European Tour Group has entered into a multi-year commercial partnership with global...
FC Bayern Munich Reaches 15 Billion Video Views in Record Digital Season
German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating...
London Lions Secure Landmark Multi-Year Partnership with Jordan Brand to Drive Global Growth
The London Lions have announced a multi-year partnership with Jordan Brand, establishing the...
People Moves
Darius Boyd Appointed Queensland Maroons Head Coach in Two-Year Strategic Deal
The Queensland Rugby League has officially confirmed the appointment of former representative star...
South Melbourne FC Appoints Executive Advisor Chris Karagounis to Board to Drive A-League Ambitions
South Melbourne Football Club has significantly boosted its governance and organisational capability by...
West Coast Fever Lock in Head Coach Dan Ryan with Lucrative Three-Year Extension
The West Coast Fever have announced a major three-year contract extension for head...
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