Sponsorships & Brands

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Sponsorship 2 min read

Bridgestone The Latest Company to Exits IOC Partnership

Bridgestone Corporation has announced it will not renew its Worldwide Olympic and Paralympic...

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Sponsorship 4 min read

The Strategic Value of Athlete Sponsorship for Brands

In the competitive realm of sports marketing, athlete sponsorship has emerged as a...

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Sponsorship 2 min read

Women’s Premier League Secures Largest Deal in Women’s Domestic Football History

Barclays has renewed its title sponsorship of the Women’s Super League (WSL) and...

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Women's Sport

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Women’s Sport 2 min read

LIV Golf Appoints Ilana Finley as Chief Communications Officer

LIV Golf has announced the appointment of Ilana Finley as its new Chief...

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Women’s Sport 2 min read

Cricket Australia Launches Project Inspire to Elevate Women in Leadership

Cricket Australia has announced the launch of Project Inspire, a significant initiative aimed...

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Women’s Sport 2 min read

BNZ Kāhu Basketball Team Becomes the First All-Women-Owned Team in New Zealand

In a major milestone for women in sports, the BNZ Kāhu basketball team...

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Sports Tech

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Sports Tech 3 min read

ICC Utilising AI Tool for Safer Social Media Ahead of Women’s T20 World Cup

As the ICC Women’s T20 World Cup 2024 approaches, the International Cricket Council...

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Sports Tech 4 min read

EA Sports FC 25 Revolutionises Brand Partnerships and Integration in Sports Video Games

For many years, EA Sports has been at the forefront of innovation in...

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Sports Tech 2 min read

Includ3d: A New Approach to Crypto Sponsorship in Sports

Chiliz Group, a leading blockchain platform in the sports industry, has launched Includ3d,...

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Australia & New Zealand

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Australia / New Zealand 2 min read

Major Funding Boost for NSW Sports Sector

The NSW sporting landscape is set for substantial enhancement with the launch of...

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Australia / New Zealand 2 min read

Cricket Australia Launches Project Inspire to Elevate Women in Leadership

Cricket Australia has announced the launch of Project Inspire, a significant initiative aimed...

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Australia / New Zealand 2 min read

Sydney Kings and Flames Partner with AAMI Through Hoops Capital

Hoops Capital has officially partnered with AAMI for the 2024-25 National Basketball League...

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North America

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North America 2 min read

Michael Jordan’s 23XI Racing Are Suing NASCAR

Michael Jordan’s 23XI Racing, co-owned with three-time Daytona 500 winner Denny Hamlin, has...

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North America 3 min read

Decline in WNBA Playoffs Viewership Since Caitlin Clark’s Elimination

The WNBA playoffs have seen a decline in viewership since star player Caitlin...

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North America 2 min read

NFL TV Ratings Surge to Nine-Year High

The NFL has recorded its highest television ratings in nine years, averaging 18.6...

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Europe

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Europe 2 min read

Women’s Premier League Secures Largest Deal in Women’s Domestic Football History

Barclays has renewed its title sponsorship of the Women’s Super League (WSL) and...

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Europe 3 min read

Fan Advisory Board Plays Key Role in Chelsea FC’s New Fan Engagement Strategy

Chelsea Football Club has unveiled its 2024/25 Fan Engagement Plan, reinforcing its commitment...

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Europe 3 min read

Report Reveals Alarming Financial Instability and Losses Across English Premiership Rugby

An independent financial report has revealed alarming findings about the financial state of...

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