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Sponsorships & Brands
Kia Extends Record-Breaking Partnership with Surrey Women Until 2029
Kia UK has renewed its headline partnership with the Surrey County Cricket Club...
Essendon Announce New Partnership with MOVA
The Essendon Football Club has secured MOVA as its official smart home technology...
Gello Beans and Gello Snakes Announce Five-Year AFL Partnership
Gello Beans and Gello Snakes have officially entered a five-year licensing agreement with...
Australia & New Zealand
Netball Queensland Partners with ‘Tackle Your Feelings’ for Mental Health Education
Netball Queensland has announced a partnership to roll out the Tackle Your Feelings...
AFL and NITV Strengthen Strategic Ties with the Launch of ‘Inside the Huddle’
The Australian Football League has officially bolstered its media and inclusion strategy for...
Essendon Announce New Partnership with MOVA
The Essendon Football Club has secured MOVA as its official smart home technology...
Women's Sport
ABC Secures Exclusive Audio Rights for AFC Women’s Asian Cup 2026
Football Australia and the ABC have announced a major broadcast partnership, naming the...
Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football
Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...
The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL
Since her debut in late November 2025, Chinese superstar Han Xu has staged...
Europe
Kia Extends Record-Breaking Partnership with Surrey Women Until 2029
Kia UK has renewed its headline partnership with the Surrey County Cricket Club...
KSI Buys Minority Stake in Dagenham & Redbridge
Youtuber KSI has officially acquired a minority stake in Dagenham & Redbridge. The...
Chelsea Football Club Secures IFS.ai as Principal Partner
Chelsea Football Club has officially announced a multi-year global partnership with IFS, to...
People Moves
Dave Whimpey Appointed COO and Interim CEO of The Star Brisbane
Star Entertainment Group has announced the appointment of Dave Whimpey as the chief...
Anthony Di Pietro Appointed Essendon Vice President
Essendon Football Club has announced the appointment of Anthony Di Pietro as vice...
Bowls Australia Board Vacancy: Call for Appointed Director
Bowls Australia has formally opened applications for an appointed director position on its...
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