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The Australian Olympic Committee (AOC) has announced the continuation of their partnership with News Corp Australia for the 2024 Paris Summer Olympics and 2026 Milan-Cortina Winter Olympics.

NASCAR have extended their long-running partnership with Goodyear Tyre and Rubber Company.

La Liga, Spain's premier football competition, has partnered with fan engagement platform Gol-Ball to give fans numerous merchandising opportunities.

As the FIFA World Cup group stages come to an end, SBS have published their viewing statistics for the tournament so far.

The Brisbane Racing Club (BRC) have entered partnerships with betting company, Ladbrokes, and casino operator, Star Entertainment Group.

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Financial Deals
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WorldCup News

As the FIFA World Cup group stages come to an end, SBS have published their

Several countries including England, Germany, the Netherlands and Belgium have stood down from their show

Exclusive: Brand Breaks

In an exclusive interview with Ministry of Sport, for the ‘Brand Break’ series, Move.ai head

In an exclusive interview with Ministry of Sport, Tennis Australia’s head of women and girls,

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Rights & Viewership

Energy drink brand, Red Bull, has entered into a partnership with renowned Swedish esports organisation, Ninjas in Pyjamas (NiP).

As the FIFA World Cup group stages come to an end, SBS have published their viewing statistics for the tournament so far.

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International Focus

Nike have announced the release of Swoosh, their new digital community for athletes.

Major League Baseball (MLB) franchise,  the Boston Red Sox, have entered a partnership with Massachusetts-based

World Table Tennis (WTT) has announced Corpay Cross-Border as their global FX payments supplier for

The Jacksonville Jaguars have announced a partnership with consultancy firm, PTI Digital, which aims to

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