Latest News
Sponsorships & Brands
Bridgestone Appointed Official Tyre Supplier and Title Sponsor for Formula E GEN4 Era
Formula E has secured a partnership with Bridgestone Corporation, appointing the global manufacturing...
Zoo Fit Secures Foundation Partnership with Perth Bears
Health and fitness group Viva Leisure’s expanding brand Zoo Fit has secured a...
NBL Secures Major Trading Card Partnership with Market Leader Select Cards
The Hungry Jack’s National Basketball League (NBL) has announced a partnership with Select...
Australia & New Zealand
Bridgestone Appointed Official Tyre Supplier and Title Sponsor for Formula E GEN4 Era
Formula E has secured a partnership with Bridgestone Corporation, appointing the global manufacturing...
One New Zealand Warriors Expand Retail Footprint with Flagship Store at Sylvia Park Shopping Centre
One New Zealand Warriors are significantly expanding their commercial and retail footprint...
Australian Sports Nutrition Brand Fixx Nutrition Scales International Markets Ahead of Tenth Anniversary
Gold Coast-based sports nutrition enterprise Fixx Nutrition is scaling its international footprint across...
Women's Sport
FIBA Foundation Publishes Landmark Women in Basketball Oral History Report to Safeguard Sport Heritage
The FIBA Foundation has officially released its oral history report titled "Through Their...
FIBA and Global Partner Nike Convene Leaders in Berlin to Advance Coaching Pathways for Women in Basketball
The International Basketball Federation (FIBA), operating in partnership with Nike, has hosted...
WNBA Unveils New Finals Logo Despite Broad Industry Discourse
The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...
Europe
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
FC Barcelona Secures Five-Year Espai Barça Technology Partnership with Telefónica
FC Barcelona has formally announced a five-year partnership agreement with telecommunications giant...
People Moves
PGA Tour Appoints Ryan Holcomb as SVP and Head of Original Content
The PGA Tour has appointed former Box to Box Films executive Ryan Holcomb...
Hockey Queensland Appoints Mitchell Murphy as Chief Executive Officer to Lead Brisbane 2032 Strategy
Hockey Queensland has officially announced the appointment of Mitchell Murphy as its...
Basketball Australia Appoints Alison Creagh as Director
Basketball Australia has officially announced the appointment of highly experienced governance leader Alison...
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.