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Sponsorships & Brands
PlayHQ Expands into North America with Rugby Canada Partnership
Rugby Canada has announced a partnership with PlayHQ, the global competition management leader,...
Isuzu UTE Australia Announce Three-Year Partnership with Football Australia
Football Australia has announced Isuzu UTE Australia as the Official Automotive Partner of Australia’s...
Mountain Dew Baja Blast Named Official MLB Soft Drink in Multi-Year Deal
PepsiCo has announced that Mountain Dew® Baja Blast® will become the Official Soft...
Australia & New Zealand
Basketball Australia and AIS Collaborate on Parental Guide for Supporting Athletes
Basketball Australia, in collaboration with the Australian Institute of Sport (AIS), has launched...
Tewantin Tennis Club Nets $44,000 Lighting Upgrade via ‘Games On!’ Program
The Tewantin Tennis Club has officially unveiled an infrastructure upgrade, switching on a...
Essendon Bombers Support Annual What Ability Day
Essendon Football Club has reaffirmed its commitment to community connection, with several AFL...
Women's Sport
Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football
Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...
The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL
Since her debut in late November 2025, Chinese superstar Han Xu has staged...
Unrivaled Basketball Smashes Attendance Records in Philadelphia
Unrivaled, the professional 3x3 women’s basketball league, has silenced financial skeptics by setting...
Europe
Wasserman Expands Nordic Footprint with People in Sport Acquisition
Global sports and entertainment powerhouse Wasserman has acquired the football talent representation division...
BLAST and ASUS Renew Multi-Continent Partnership for 2026 Season
BLAST has announced a season-wide renewal of its partnership with ASUS, designating the...
Super League Announce Partnership with Boost Drinks
Rugby League Commercial (RLC) has annnounced a multi-year partnership with Boost Drinks, designating...
People Moves
North Melbourne appoints Rhys Harwood as Head of AFLW
North Melbourne has solidified its commitment to long-term dominance in the AFLW, announcing...
Topgolf Appoints David McKillips as CEO
Topgolf International, LLC, the global leader in modern golf entertainment, has announced the...
Nick Hockley Appointed Global CEO of BatFast to Drive AI Expansion
BatFast, the global leader in AI-powered sports simulation technology, has announced the appointment...
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