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Sponsorships & Brands
DAZN Acquires ViewLift to Accelerate US Expansion and B2B Strategy
DAZN Group has announced the acquisition of ViewLift, a leading US-based provider of...
MLS and KKR Form “Hometown Soccer Holdings” to Scale MLS NEXT Pro
Major League Soccer (MLS) and global investment firm KKR have announced a strategic...
adidas and DFL Enter Landmark “Official Future Partner” Agreement
The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...
Australia & New Zealand
Queensland join NSW in rejecting BBL privatisation, CA considers alternatives
Cricket Australia (CA) has been forced to reconsider its strategy for the Big...
DAZN Acquires ViewLift to Accelerate US Expansion and B2B Strategy
DAZN Group has announced the acquisition of ViewLift, a leading US-based provider of...
UC Capitals and Supercurious Extend Strategic Creative Partnership
The UC Capitals have announced a two-season extension of their strategic and creative...
Women's Sport
Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops
The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...
Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026
Deloitte Global has released a definitive forecast predicting that total revenues in women’s...
Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway
Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...
Europe
adidas and DFL Enter Landmark “Official Future Partner” Agreement
The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...
Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency
The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its...
Lionel Messi Acquires UE Cornellà in Strategic Return to Catalonia
Lionel Messi has officially completed a 100% acquisition of UE Cornellà, the Catalonia-based...
People Moves
Melbourne Football Club President Reveals Succession Plan Amid Parting Ways with Paul Guerra
Melbourne Football Club president, Steven Smith, has confirmed that the board approached current...
Melbourne Demons Part Ways with CEO Paul Guerra in Mid-Season Bombshell
The Melbourne Football Club has sent shockwaves through the AFL community today by...
Women’s Tennis Association CEO Portia Archer Resigns
Portia Archer has stepped down from her role as Chief Executive Officer of...
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