Sponsorships & Brands

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Sponsorship 2 min read

Tangerine Recommits to Bendigo Spirit for 2026/27 WNBL Season

Telecommunications provider Tangerine has renewed its partnership with the Bendigo Spirit for the...

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Sponsorship 2 min read

Parramatta Eels Secure GWM as Official Automotive and Dual-Program Sleeve Partner

The Parramatta Eels have announced a partnership with Chinese automotive manufacturer GWM, securing...

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Sponsorship 2 min read

Adelaide 36ers Welcome Crystalbrook Sam as Official Accommodation Partner

The Adelaide 36ers have secured a high-profile commercial alliance ahead of the...

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Australia & New Zealand

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Australia / New Zealand 3 min read

Repco Supercars Championship Secures Five-Year Deal to Return to Phillip Island as Finals Series Venue from 2027

The Repco Supercars Championship will return to the Phillip Island Grand Prix Circuit...

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Australia / New Zealand 3 min read

DAZN and Guardians League Announce Global Free-to-View Broadcast Partnership for Professional Surf Racing

Global sports platform DAZN has signed a broadcasting partnership with professional franchise surf...

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Australia / New Zealand 2 min read

Tangerine Recommits to Bendigo Spirit for 2026/27 WNBL Season

Telecommunications provider Tangerine has renewed its partnership with the Bendigo Spirit for the...

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Women's Sport

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Women’s Sport 2 min read

Former Australian Rower Tory Toogood Keynotes WISS 2026 Lineup to Drive Grassroots and Leadership Pathways

Former Australian national rower, pelvic health physiotherapist, and sports administrator Tory Toogood has...

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Women’s Sport 2 min read

Viva Energy Signposts Tight Focus for Shell-DJR Deal as Commercial Pressures Mount

Viva Energy’s sponsorship leadership has highlighted the evolving commercial rigour behind its long-standing...

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Women’s Sport 3 min read

Darah-Bree Bensen-Boakes on Why Elite Sport Must Move Beyond Male-Centric Recovery Models

Australian sporting organisations are facing growing commercial and high-performance pressure to modernise athlete...

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Europe

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Europe 3 min read

Post-World Cup Momentum Drives Premier League US Viewership to Record Highs

Premier League broadcast audiences in the United States have reached record levels following...

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Europe 2 min read

NBA and FIBA Push for European Basketball Unification Despite EuroLeague Resistance

The National Basketball Association and the International Basketball Federation have reaffirmed their intent...

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Europe 2 min read

Newcastle United Secures Landmark Global Partnership with Coca-Cola

Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...

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People Moves

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Staffing 3 min read

Brisbane Racing Club Re-Elects Leadership Board and Delivers $89.7 Million Revenue for FY26

The Brisbane Racing Club held its Annual General Meeting (AGM) at Eagle Farm...

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Staffing 2 min read

Brisbane 2032 Organising Committee CEO Cindy Hook to Step Down Following Four-Year Term

The Brisbane 2032 Olympic and Paralympic Games Organising Committee has announced that Chief...

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Staffing 3 min read

Perth Bears CEO Anthony De Ceglie Steps Down Ahead of NRL Entry

Perth Bears CEO, Anthony De Ceglie has officially stepped down from his role,...

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