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Sponsorships & Brands
PNG Chiefs Secure Toyota Tsusho PNG as Automotive Partner
The PNG Chiefs have officially confirmed Toyota Tsusho (PNG) Limited, trading as Ela...
NBA Names David Beckham Co-Founded IM8 as Official Nutrition Partner in Australia and Southeast Asia
The National Basketball Association (NBA) has entered into a commercial partnership with US-based...
Bupa Joins Inaugural Invictus Australia Sports Festival 2026 as Official Healthcare Partner
Healthcare leader Bupa has officially partnered with Invictus Australia, securing its position...
Australia & New Zealand
PNG Chiefs Secure Toyota Tsusho PNG as Automotive Partner
The PNG Chiefs have officially confirmed Toyota Tsusho (PNG) Limited, trading as Ela...
NBA Names David Beckham Co-Founded IM8 as Official Nutrition Partner in Australia and Southeast Asia
The National Basketball Association (NBA) has entered into a commercial partnership with US-based...
Motorsport Australia Welcomes Proposed Repeal of Outdated New South Wales Motorsport Legislation
Motorsport Australia has formally welcomed the New South Wales Government’s announcement regarding legislation...
Women's Sport
Darah-Bree Bensen-Boakes on Why Elite Sport Must Move Beyond Male-Centric Recovery Models
Australian sporting organisations are facing growing commercial and high-performance pressure to modernise athlete...
Women’s Sports Foundation Releases Report on Commercial Growth and Structural Inequities
The Women’s Sports Foundation has officially published its landmark 2026 report, revealing...
Theren Bullock on FIBA Foundation’s Digital Push to Honor Women’s Basketball Legends
The FIBA Foundation has revealed a digital and cultural strategy designed to commercialise...
Europe
NBA and FIBA Push for European Basketball Unification Despite EuroLeague Resistance
The National Basketball Association and the International Basketball Federation have reaffirmed their intent...
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
People Moves
Brisbane 2032 Organising Committee CEO Cindy Hook to Step Down Following Four-Year Term
The Brisbane 2032 Olympic and Paralympic Games Organising Committee has announced that Chief...
Perth Bears CEO Anthony De Ceglie Steps Down Ahead of NRL Entry
Perth Bears CEO, Anthony De Ceglie has officially stepped down from his role,...
Parramatta Eels Appoint Former St Helens Chief Executive Mike Rush as New CEO
The Parramatta Eels have officially appointed long-time St Helens CEO, Mike Rush, as...
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