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Sponsorships & Brands
AXS Secures Partnership and Ticketing Rights with Melbourne Vixens for 2027 Season
Global ticketing and live event technology platform AXS has entered into a partnership...
Melbourne Victory Announces Four-Year Partnership with Elite Eleven
Melbourne Victory has secured a four-year technical kit and apparel partnership with prominent...
Fremantle Football Club Extends D’Orsogna Partnership Through 2027 AFL Season
The Fremantle Football Club has announced that the iconic West Australian smallgoods business...
Australia & New Zealand
AXS Secures Partnership and Ticketing Rights with Melbourne Vixens for 2027 Season
Global ticketing and live event technology platform AXS has entered into a partnership...
NBL and Bunnings Launch Charity Fundraising Initiative for Bendigo CFA at Pre-Season Blitz
The Australian National Basketball League has partnered with hardware retailer Bunnings to launch...
Sports Group Melbourne Enlists SEN as Official Media Partner in Major Junior Football Alliance
Sports Group Melbourne (SGM) has officially announced a new commercial partnership with Sports...
Women's Sport
WNBA Unveils New Finals Logo Despite Broad Industry Discourse
The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...
Basketball Australia and She Hoops Launch Mini-Documentary Highlighting 2006 Opals
Basketball Australia and its dedicated female-focused engagement initiative, She Hoops, have partnered with...
Unrivaled Women’s Basketball League Secures $650 Million Valuation Following Oversubscribed Series C Fundraise
The professional women's basketball league Unrivaled has officially announced that its Series C...
Europe
European Tour Group and Fanatics Strike Multi-Year Retail and Licensing Partnership
The European Tour Group has entered into a multi-year commercial partnership with global...
FC Bayern Munich Reaches 15 Billion Video Views in Record Digital Season
German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating...
London Lions Secure Landmark Multi-Year Partnership with Jordan Brand to Drive Global Growth
The London Lions have announced a multi-year partnership with Jordan Brand, establishing the...
People Moves
South Melbourne FC Appoints Executive Advisor Chris Karagounis to Board to Drive A-League Ambitions
South Melbourne Football Club has significantly boosted its governance and organisational capability by...
West Coast Fever Lock in Head Coach Dan Ryan with Lucrative Three-Year Extension
The West Coast Fever have announced a major three-year contract extension for head...
MotoGP Group Appoints Carlos Ezpeleta as Deputy CEO to Drive Next Growth Phase
MotoGP Group has announced the appointment of Carlos Ezpeleta as deputy CEO, working...
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