The Union of European Football Association (UEFA), has announced a partnership extension with online travel hub, Expedia, which makes them an official regional partner in the United States.

The FA, the governing body of English football, has recently set its sights on Australia as a key market for growth, and with a growing love and passion for the

The NFL has announced a new partnership with global tech giant Intuit, to bring a unique Metaverse experience to football fans this upcoming Super Bowl.

The NBA family has struck a new deal with PepsiCo, developing their ongoing partnership by naming drinks brand, STARRY, as the official soft drink of the NBA, WNBA and NBA

Super bowl bets are projected to break a record across the US this year, with bettors spending over US$1.1 billion on wagers.

Financial Deals
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WorldCup News

As the FIFA World Cup group stages come to an end, SBS have published their

Several countries including England, Germany, the Netherlands and Belgium have stood down from their show

Exclusive: Brand Breaks

In an exclusive interview with Ministry of Sport, TikTok ANZ sport business development lead, Jonathon

After a successful T20 World Cup, where Sportradar introduced their new technology, Ministry of Sport,

Crypto and NFT
Rights & Viewership

OpTic Gaming, one of the most well-known esports organizations in North America, has announced a new partnership with Wingstop for the upcoming OpTic Texas Major III.

Fox Sports has announced it has extended its broadcast partnership with the rapidly growing Asian Tour, which will feature Cameron Smith live and exclusive on Fox Sports, and Kayo Sports.

The Women’s Tennis Association (WTA) has selected Zscaler, the leader in cloud security, to enhance its secure digital transformation initiatives.

International Focus

Nike have announced the release of Swoosh, their new digital community for athletes.

Major League Baseball (MLB) franchise, the Tampa Bay Rays, have revealed there plans for a

World Table Tennis (WTT) has announced Corpay Cross-Border as their global FX payments supplier for

The NFL has announced a new partnership with global tech giant Intuit, to bring a

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