Latest News
Sponsorships & Brands
MLB and TikTok Expand Global Partnership
As players report to Spring Training in Arizona and Florida, Major League Baseball...
University of Queensland Extends Partnership with Netball Queensland
The University of Queensland (UQ) has reinforced its long-term commitment to female sport...
Chelsea Football Club Secures IFS.ai as Principal Partner
Chelsea Football Club has officially announced a multi-year global partnership with IFS, to...
Australia & New Zealand
University of Queensland Extends Partnership with Netball Queensland
The University of Queensland (UQ) has reinforced its long-term commitment to female sport...
Sarah Coyte Appointed to Lead New Sydney Thunder T20 Youth Academy
Sydney Thunder has appointed World Cup winner, Sarah Jane Coyte, as the inaugural...
New Zealand Rugby Restructures Leadership as Chris Lendrum Departs After Two Decades
In an important development for New Zealand Rugby (NZR), general manager of professional...
Women's Sport
Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football
Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...
The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL
Since her debut in late November 2025, Chinese superstar Han Xu has staged...
Unrivaled Basketball Smashes Attendance Records in Philadelphia
Unrivaled, the professional 3x3 women’s basketball league, has silenced financial skeptics by setting...
Europe
Chelsea Football Club Secures IFS.ai as Principal Partner
Chelsea Football Club has officially announced a multi-year global partnership with IFS, to...
Wasserman Expands Nordic Footprint with People in Sport Acquisition
Global sports and entertainment powerhouse Wasserman has acquired the football talent representation division...
BLAST and ASUS Renew Multi-Continent Partnership for 2026 Season
BLAST has announced a season-wide renewal of its partnership with ASUS, designating the...
People Moves
Kieren Perkins Reappointed to Lead ASC Through Brisbane 2032
The Australian Sports Commission (ASC) has secured the long-term leadership of Kieren Perkins...
Sarah Coyte Appointed to Lead New Sydney Thunder T20 Youth Academy
Sydney Thunder has appointed World Cup winner, Sarah Jane Coyte, as the inaugural...
New Zealand Rugby Restructures Leadership as Chris Lendrum Departs After Two Decades
In an important development for New Zealand Rugby (NZR), general manager of professional...
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.