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Sponsorships & Brands
Visa Expands Partnership with AFC in Landmark 2026–2029 Commercial Agreement
The Asian Football Confederation has secured global financial services provider Visa as an...
Netflix Appoints IMG as Production Partner for Landmark FIFA Women’s World Cup Broadcasts
Netflix has appointed global sports marketing and production leader IMG as its...
Melbourne City FC Secures Decade-Long INTIX Partnership to Transform Digital Membership Experience
City Football Group’s Melbourne City FC has signed a ten-year technology partnership with...
Australia & New Zealand
Visa Expands Partnership with AFC in Landmark 2026–2029 Commercial Agreement
The Asian Football Confederation has secured global financial services provider Visa as an...
Kelly Penfold on the Evolution of Women’s Sport and the Push for Year-Round High-Performance Pathways
St George Illawarra Dragons speed and conditioning coach, Kelly Penfold, has called for...
Adidas Launches Federal Court Trademark Action Against Australian Retailer White Fox Over Four-Stripe Apparel
Adidas has initiated formal Federal Court proceedings in Australia against fast-growing online...
Women's Sport
Darah-Bree Bensen-Boakes on Why Elite Sport Must Move Beyond Male-Centric Recovery Models
Australian sporting organisations are facing growing commercial and high-performance pressure to modernise athlete...
Women’s Sports Foundation Releases Report on Commercial Growth and Structural Inequities
The Women’s Sports Foundation has officially published its landmark 2026 report, revealing...
Theren Bullock on FIBA Foundation’s Digital Push to Honor Women’s Basketball Legends
The FIBA Foundation has revealed a digital and cultural strategy designed to commercialise...
Europe
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
FC Barcelona Secures Five-Year Espai Barça Technology Partnership with Telefónica
FC Barcelona has formally announced a five-year partnership agreement with telecommunications giant...
People Moves
CBS Sports CEO David Berson to Lead TNT Sports
The landscape of international sports broadcasting has experienced a corporate overhaul following...
Honda Racing Corporation Appoints Keiichi Yasuda as President and CEO Ahead of 2027 Season
Honda Racing Corporation has announced a leadership succession, with Keiichi Yasuda set to...
Nike Deepens Corporate Restructuring and Forecasts Steep Revenue Drop Amid Persistent Greater China Weakness
Nike is deepening its extensive corporate restructuring under CEO Elliott Hill, announcing...
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