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Sponsorships & Brands
Sydney FC and Official Apparel Partner Under Armour Unveil First A-League Kit Dedicated to Active Supporters
Sydney FC and official apparel partner Under Armour have launched the club's third...
Wellington Phoenix Renews Commercial Partnership with Family-Owned Dealership Group Gazley
New Zealand A-Leagues club Wellington Phoenix has confirmed a commercial partnership renewal with...
USTA and IBM Announce Five-Year Extension to Securing AI and Cloud Partnership Through 2031
The United States Tennis Association (USTA) and technology giant IBM have agreed...
Australia & New Zealand
Sydney FC and Official Apparel Partner Under Armour Unveil First A-League Kit Dedicated to Active Supporters
Sydney FC and official apparel partner Under Armour have launched the club's third...
Golf Australia Appoints Former Matildas Executive Sarah Walsh
Golf Australia has announced the appointment of former Matildas international and seasoned sports...
Wellington Phoenix Renews Commercial Partnership with Family-Owned Dealership Group Gazley
New Zealand A-Leagues club Wellington Phoenix has confirmed a commercial partnership renewal with...
Women's Sport
Women in Sport Summit Drives Two Day Agenda on Female Athletic Pathways and High-Performance Innovation at Adelaide Oval
The Ministry of Sport has delivered a two-day national sporting convergence at Adelaide...
Record Viewership Surges Across WNBA Finals as League Capitalses on Historic Media Rights Strategy
The Women’s National Basketball Association (WNBA) has reached another historic milestone, securing record-breaking...
Athlete voices drive the conversation at Women in Sport Performance Forum
Listening to athletes, challenging established thinking and building stronger foundations for female performance...
Europe
Airwallex Upgrades McLaren F1 Partnership to Become Official AI Finance Partner from 2027
Fintech unicorn Airwallex has announced a partnership with the McLaren Mastercard Formula 1...
Borussia Dortmund Secures Five-Season Partnership with Panasonic
Bundesliga powerhouse Borussia Dortmund (BVB) has entered into a five-season commercial partnership with...
Euroleague Basketball Unveils 10-Year Business Plan Targeting €13 Billion Valuation and €3.4 Billion Club Distributions
Euroleague Basketball has unveiled an economic framework of its newly approved 10-year strategic...
People Moves
Golf Australia Appoints Former Matildas Executive Sarah Walsh
Golf Australia has announced the appointment of former Matildas international and seasoned sports...
Ed Cowan Appointed to Cricket Australia Board as New South Wales Nominated Director
Former Australian Test opening batsman Ed Cowan has been elected to the Cricket...
High Performance Sport New Zealand Appoints Former NZC CEO David White as High Performance Director
High Performance Sport New Zealand (HPSNZ) has appointed veteran sports executive David White...
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