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Sponsorships & Brands
American Football Australia Partners with PlayHQ to Drive Grassroots Digital Transformation
American Football Australia has entered a partnership with global sports platform PlayHQ...
Club Racing Australia Launches National Sport and Racing Experience Platform
Club Racing Australia is preparing to officially launch a pioneering national sport and...
Adobe Secures Official AI and Technology Partnership with NHL
Global technology leader Adobe has secured a partnership with the National Hockey...
Australia & New Zealand
David Stevenson Outlines Path to Tier-1 Status as NBL Secures Nine Network Broadcast Deal
The National Basketball League (NBL) has taken a stride in its commercial evolution,...
American Football Australia Partners with PlayHQ to Drive Grassroots Digital Transformation
American Football Australia has entered a partnership with global sports platform PlayHQ...
Touch Football Australia’s Record-Breaking 2026 National Youth Kick Off in Coffs Harbour
The premier youth touch football showcase of the national calendar, the 2026 DoorDash...
Women's Sport
FIBA Foundation Publishes Landmark Women in Basketball Oral History Report to Safeguard Sport Heritage
The FIBA Foundation has officially released its oral history report titled "Through Their...
FIBA and Global Partner Nike Convene Leaders in Berlin to Advance Coaching Pathways for Women in Basketball
The International Basketball Federation (FIBA), operating in partnership with Nike, has hosted...
WNBA Unveils New Finals Logo Despite Broad Industry Discourse
The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...
Europe
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
FC Barcelona Secures Five-Year Espai Barça Technology Partnership with Telefónica
FC Barcelona has formally announced a five-year partnership agreement with telecommunications giant...
People Moves
Racing NSW Appoints Graeme Hinton as CEO in Unanimous Board Decision
Racing NSW has announced the unanimous appointment of Graeme Hinton as Chief...
David Boon Appointed Interim Cricket Australia Chair as Mike Baird Concludes Ten-Year Term
Cricket Australia has announced a leadership transition with former Test batting stalwart...
Peter V’landys Appointed Executive Chairman in Landmark ARLC Shift
The Australian Rugby League Commission (ARLC) has announced the unanimous endorsement of Peter...
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