Latest News
Sponsorships & Brands
Western Sydney Wanderers and Westfield Announce Two-Year Partnership Extension and Co-Major Shirt Sponsorship
Western Sydney Wanderers FC have announced an extension of their long-standing partnership...
Bridgestone Appointed Official Tyre Supplier and Title Sponsor for Formula E GEN4 Era
Formula E has secured a partnership with Bridgestone Corporation, appointing the global manufacturing...
Zoo Fit Secures Foundation Partnership with Perth Bears
Health and fitness group Viva Leisure’s expanding brand Zoo Fit has secured a...
Australia & New Zealand
Toyota Good for Footy Raffle Sets Record-Breaking Fundraising Benchmark for Grassroots AFL Clubs
The 2026 Toyota Good for Footy Raffle has achieved a record-breaking financial milestone,...
Western Sydney Wanderers and Westfield Announce Two-Year Partnership Extension and Co-Major Shirt Sponsorship
Western Sydney Wanderers FC have announced an extension of their long-standing partnership...
Nine Network Secures Seven-Year Broadcast Partnership with Australian Athletics
Australian Athletics has announced a seven-year broadcast partnership with the 9Network, establishing free-to-air...
Women's Sport
Theren Bullock on FIBA Foundation’s Digital Push to Honor Women’s Basketball Legends
The FIBA Foundation has revealed a digital and cultural strategy designed to commercialise...
FIBA Foundation Publishes Landmark Women in Basketball Oral History Report to Safeguard Sport Heritage
The FIBA Foundation has officially released its oral history report titled "Through Their...
FIBA and Global Partner Nike Convene Leaders in Berlin to Advance Coaching Pathways for Women in Basketball
The International Basketball Federation (FIBA), operating in partnership with Nike, has hosted...
Europe
Newcastle United Secures Landmark Global Partnership with Coca-Cola
Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the...
Euroleague Basketball Secures Three-Season German Betting Partnership with LetsBet
Euroleague Basketball has strengthened its footprint in the European sports market by announcing...
FC Barcelona Secures Five-Year Espai Barça Technology Partnership with Telefónica
FC Barcelona has formally announced a five-year partnership agreement with telecommunications giant...
People Moves
Nike Deepens Corporate Restructuring and Forecasts Steep Revenue Drop Amid Persistent Greater China Weakness
Nike is deepening its extensive corporate restructuring under CEO Elliott Hill, announcing...
PGA Tour Appoints Ryan Holcomb as SVP and Head of Original Content
The PGA Tour has appointed former Box to Box Films executive Ryan Holcomb...
Hockey Queensland Appoints Mitchell Murphy as Chief Executive Officer to Lead Brisbane 2032 Strategy
Hockey Queensland has officially announced the appointment of Mitchell Murphy as its...
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.