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Sponsorships & Brands
Tennis West Welcomes waterdrop® as Official Partner
Tennis West has announced an official partnership with international hydration brand waterdrop®, designating...
ATP Signs Global Multi-Year Partnership with Investment Firm EQT
The ATP has officially signed a multi-year partnership with leading global investment organisation...
Gillette Named Official Shaving Partner of ASEAN Hyundai Cup™ 2026
The ASEAN Football Federation (AFF) has announced Gillette as the Official Shaving Partner...
Australia & New Zealand
Tennis West Welcomes waterdrop® as Official Partner
Tennis West has announced an official partnership with international hydration brand waterdrop®, designating...
North Queensland Cowboys Secure Record 20,000 Members for 2026 Season
The North Queensland Toyota Cowboys have officially surpassed the 20,000 membership milestone in...
ATP Signs Global Multi-Year Partnership with Investment Firm EQT
The ATP has officially signed a multi-year partnership with leading global investment organisation...
Women's Sport
Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops
The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...
Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026
Deloitte Global has released a definitive forecast predicting that total revenues in women’s...
Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway
Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...
Europe
Jo Yapp Appointed Head Coach for Inaugural Women’s British and Irish Lions Tour
Former Australia women's head coach Jo Yapp has been officially appointed to lead...
FC Barcelona and Serveto Extend Commercial Partnership Until 2027
FC Barcelona and Catalan logistics firm Serveto have officially extended their partnership agreement...
SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics
Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of...
People Moves
Dayle Marshall Appointed General Manager of The Metropolitan Golf Club
The Metropolitan Golf Club, located on Melbourne's famous Sandbelt region, has officially announced...
National Hockey League Appoints Heidi Browning as Chief Digital Officer
The National Hockey League (NHL) has announced a major strategic reorganisation of its...
Front Office Sports Appoints Kyle Vinansky as Chief Revenue Officer
Front Office Sports (FOS) has announced the appointment of Kyle Vinansky as its...
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