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Sponsorships & Brands
Budget Car & Truck Rental Expands Commercial Partnership with Parramatta Eels to Secure NRL Front-of-Shorts Rights
National Rugby League (NRL) club the Parramatta Eels has announced a commercial expansion...
WTA and TikTok Announce Global Content Partnership Ahead of 2026 FAGE WTA Finals in Indian Wells
The Women's Tennis Association (WTA) and TikTok have formalised a global content partnership...
National Basketball League Appoints Movember as Impact Partner to Drive Men’s Health Awareness
The National Basketball League (NBL) has announced a community partnership with global men's...
Australia & New Zealand
Budget Car & Truck Rental Expands Commercial Partnership with Parramatta Eels to Secure NRL Front-of-Shorts Rights
National Rugby League (NRL) club the Parramatta Eels has announced a commercial expansion...
WTA and TikTok Announce Global Content Partnership Ahead of 2026 FAGE WTA Finals in Indian Wells
The Women's Tennis Association (WTA) and TikTok have formalised a global content partnership...
Seven Media Group Appoints Nick Bower as Commercial Director to Lead Unified TV, Audio, and Streaming Sport Sales
Seven Media Group has announced the appointment of senior media executive Nick Bower...
Women's Sport
Women in Sport Summit Drives Two Day Agenda on Female Athletic Pathways and High-Performance Innovation at Adelaide Oval
The Ministry of Sport has delivered a two-day national sporting convergence at Adelaide...
Record Viewership Surges Across WNBA Finals as League Capitalses on Historic Media Rights Strategy
The Women’s National Basketball Association (WNBA) has reached another historic milestone, securing record-breaking...
Athlete voices drive the conversation at Women in Sport Performance Forum
Listening to athletes, challenging established thinking and building stronger foundations for female performance...
Europe
Airwallex Upgrades McLaren F1 Partnership to Become Official AI Finance Partner from 2027
Fintech unicorn Airwallex has announced a partnership with the McLaren Mastercard Formula 1...
Borussia Dortmund Secures Five-Season Partnership with Panasonic
Bundesliga powerhouse Borussia Dortmund (BVB) has entered into a five-season commercial partnership with...
Euroleague Basketball Unveils 10-Year Business Plan Targeting €13 Billion Valuation and €3.4 Billion Club Distributions
Euroleague Basketball has unveiled an economic framework of its newly approved 10-year strategic...
People Moves
Seven Media Group Appoints Nick Bower as Commercial Director to Lead Unified TV, Audio, and Streaming Sport Sales
Seven Media Group has announced the appointment of senior media executive Nick Bower...
Golf Australia Appoints Former Matildas Executive Sarah Walsh
Golf Australia has announced the appointment of former Matildas international and seasoned sports...
Ed Cowan Appointed to Cricket Australia Board as New South Wales Nominated Director
Former Australian Test opening batsman Ed Cowan has been elected to the Cricket...
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