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Sponsorships & Brands
New Zealand Rugby and Xero Launch Global High-Performance Partnership
New Zealand Rugby (NZR) and global small business platform Xero have announced a...
Adelaide 36ers Secure Revo Fitness as New Front-of-Jersey Partner Through 2029
The Adelaide 36ers have announced an expansive three-year major partnership with Revo Fitness,...
Carlos Alcaraz Signed as Global Brand Ambassador for Ant International
Ant International has announced the appointment of Spanish tennis phenom Carlos Alcaraz as...
Australia & New Zealand
Lacrosse Australia Appoints The Front Office Agency to Direct Olympic Commercial Strategy
Lacrosse Australia has announced the appointment of Brisbane-based sports consultancy The Front Office...
New Zealand Rugby and Xero Launch Global High-Performance Partnership
New Zealand Rugby (NZR) and global small business platform Xero have announced a...
Adelaide 36ers Secure Revo Fitness as New Front-of-Jersey Partner Through 2029
The Adelaide 36ers have announced an expansive three-year major partnership with Revo Fitness,...
Women's Sport
Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops
The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...
Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026
Deloitte Global has released a definitive forecast predicting that total revenues in women’s...
Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway
Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...
Europe
Formula 1 and Sky Secure Landmark Multi-Year Broadcast Extension Through 2034
Formula 1 and Sky have announced a multi-year extension of their broadcasting partnership,...
adidas and DFL Enter Landmark “Official Future Partner” Agreement
The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...
Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency
The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its...
People Moves
Football Australia set to cut more than 20 Percent of its Staff
Football Australia has announced it will slash more than 20 per cent of...
Kristan Conlon Appointed President of Volleyball Queensland Following 2026 AGM
Volleyball Queensland has announced a significant transition in its leadership following the recent...
Sydney FC Appoints James Slaveski as Women’s Head Coach on Two-Year Deal
Sydney FC has confirmed the appointment of James Slaveski as the permanent head...
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