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Sponsorships & Brands
Dodgers and Uniqlo Announce Partnership for “Uniqlo Field at Dodger Stadium”
The Los Angeles Dodgers have reached an agreement with Japanese fashion powerhouse Uniqlo...
FIFA and YouTube Announce “Preferred Platform” Partnership for 2026 World Cup
FIFA has announced an agreement with YouTube as their Preferred Platform for the...
HCF Extends Netball Australia Partnership Through 2027
Australia’s largest not-for-profit health fund, HCF, has announced a two-year extension as a...
Australia & New Zealand
JPMorganChase Launches Athlete Council to Spearhead New Financial Education Initiative
JPMorganChase has announced the formation of the JPMorganChase Athlete Council, an initiative designed...
NBA House to Make Australian Debut in Melbourne for 2026 Playoffs
The National Basketball Association (NBA) has announced that NBA House, its premier immersive...
Historic Unification of Australian Athletics and Little Athletics Australia Complete
Australian Athletics and Little Athletics Australia have officially signed final contracts to complete their...
Women's Sport
WNBA and WNBPA Reach Historic Tentative Agreement on New CBA
Following 17 months of intense negotiations and a high-stakes marathon session in New...
AFC Women’s Asian Cup Australia 2026™ Breaks Attendance Records
The AFC Women’s Asian Cup Australia 2026™ has reached a new record, with...
ABC Secures Exclusive Audio Rights for AFC Women’s Asian Cup 2026
Football Australia and the ABC have announced a major broadcast partnership, naming the...
Europe
Paulaner Leverages Audi F1 Partnership to Target Top Premium Spot in China
390-year-old German brewery, Paulaner, has reported record-breaking growth in China, fueled by its...
PUMA Secures Partnership with Handball Giant VfL Gummersbach
Global sports company PUMA has signed a long-term agreement with VfL Gummersbach, one...
New Balance and New England Patriots Announce Partnership
New Balance has signed a long-term agreement to become the Official and Exclusive...
People Moves
Travis Auld Appointed Chair of Champion Data Board
Champion Data has announced the appointment of Travis Auld as the new chair...
Brisbane Lions Appoint Danielle Smith as General Manager of AFLW Program
The Brisbane Lions has announced the appointment of Danielle Smith as the new...
Former Wallaby Sean Hardman Elected Queensland Rugby Union President
Queensland’s most-capped player, Sean Hardman, has been elected President of the Queensland Rugby...
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