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Sponsorships & Brands
Red Bull Racing and Crocs Launch Apparel Collaboration Ahead of Canadian GP
Oracle Red Bull Racing has officially announced a licensing partnership with global footwear...
Basketball WA Fortifies Digital Infrastructure with Three-Year Superior IT Partnership
Basketball WA has officially entered a new three-year partnership with Superior IT and...
Gold Coast SUNS Unify AFL and AFLW Programs with New Balance Extension
The Gold Coast SUNS have announced New Balance and Belgravia Apparel to becoming...
Australia & New Zealand
Basketball WA Fortifies Digital Infrastructure with Three-Year Superior IT Partnership
Basketball WA has officially entered a new three-year partnership with Superior IT and...
Gold Coast SUNS Unify AFL and AFLW Programs with New Balance Extension
The Gold Coast SUNS have announced New Balance and Belgravia Apparel to becoming...
Classic Sportswear Unveils ‘Super Wāhine’ to Elevate Aupiki Competition
Classic Sportswear has launched "Super Wāhine," a major branding and engagement campaign designed...
Women's Sport
Adelaide 36ers and Adelaide Lightning Partner for Inaugural All-Female Harmony Hoops
The Adelaide 36ers and the Adelaide Lightning have joined forces to launch the...
Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026
Deloitte Global has released a definitive forecast predicting that total revenues in women’s...
Rugby Australia Launches NextGen XVs Program to Bolster Women’s Pathway
Rugby Australia has announced an investment in the women’s high-performance ecosystem, headlined by...
Europe
Formula 1 and Sky Secure Landmark Multi-Year Broadcast Extension Through 2034
Formula 1 and Sky have announced a multi-year extension of their broadcasting partnership,...
adidas and DFL Enter Landmark “Official Future Partner” Agreement
The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...
Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency
The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its...
People Moves
Table Tennis Australia Reconfigures Board at 2026 Annual General Meeting
Table Tennis Australia held its 2026 Annual General Meeting (AGM) on Saturday at...
New Zealand Rugby League Appoints Andrea Nelson MNZM as Chief Executive
New Zealand Rugby League has announced the appointment of Andrea Nelson MNZM as its...
Hockey Queensland Announces Board Leadership Reset Ahead of Brisbane 2032
Hockey Queensland has ushered in a new era of governance following its Annual...
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