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Sponsorships & Brands
Mountain Dew Baja Blast Named Official MLB Soft Drink in Multi-Year Deal
PepsiCo has announced that Mountain Dew® Baja Blast® will become the Official Soft...
Ray White New Zealand and NZ Rugby Form Powerhouse Partnership Through 2028
Ray White New Zealand has been named the Official New Zealand Real Estate...
Netball NSW Secures My Sports Tape as Official Medical Supplier Through 2028
Netball NSW has announced a three-year partnership with My Sports Tape, appointing the...
Australia & New Zealand
Ray White New Zealand and NZ Rugby Form Powerhouse Partnership Through 2028
Ray White New Zealand has been named the Official New Zealand Real Estate...
RL Commercial Taps SI for AI-Powered Digital Content Transformation
RL Commercial has announced a partnership with SI (formerly Sportz Interactive) to revolutionise...
Football Australia Confirms 1.93 Million Participants in Record 2025 Report
Football Australia has released its 2025 National Participation Report, officially cementing football’s status...
Women's Sport
Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football
Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...
The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL
Since her debut in late November 2025, Chinese superstar Han Xu has staged...
Unrivaled Basketball Smashes Attendance Records in Philadelphia
Unrivaled, the professional 3x3 women’s basketball league, has silenced financial skeptics by setting...
Europe
Wasserman Expands Nordic Footprint with People in Sport Acquisition
Global sports and entertainment powerhouse Wasserman has acquired the football talent representation division...
BLAST and ASUS Renew Multi-Continent Partnership for 2026 Season
BLAST has announced a season-wide renewal of its partnership with ASUS, designating the...
Super League Announce Partnership with Boost Drinks
Rugby League Commercial (RLC) has annnounced a multi-year partnership with Boost Drinks, designating...
People Moves
Nick Hockley Appointed Global CEO of BatFast to Drive AI Expansion
BatFast, the global leader in AI-powered sports simulation technology, has announced the appointment...
Hockey Queensland Announce New CEO
Hockey Queensland (HQ) has formally appointed Rebecca Randazzo as its new Chief Executive...
Victorian Institute of Sport Adds Sarah Styles and Andrea Pearman to its Board
The Victorian Institute of Sport has appointed Sarah Styles and Andrea Pearman to...
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