Sponsorships & Brands

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Sponsorship 2 min read

Chelsea Football Club Secures IFS.ai as Principal Partner

Chelsea Football Club has officially announced a multi-year global partnership with IFS, to...

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Sponsorship 3 min read

Minns Government Inks $15.3 Million Deal for PCYC NSW Dubbo Sports World Upgrade

The Minns Labor Government has announced a $15.3 million partnership with PCYC NSW...

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Sponsorship 3 min read

PlayHQ Expands into North America with Rugby Canada Partnership

Rugby Canada has announced a partnership with PlayHQ, the global competition management leader,...

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Australia & New Zealand

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Australia / New Zealand 3 min read

NFL Touches Down in Fiji for Flag Football Expansion

The National Football League (NFL) has officially launched its first community outreach in...

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Australia / New Zealand 3 min read

Eagle Farm Joins ‘Mega Day of Sport’ for Queensland’s 167th Birthday Celebrations

Eagle Farm Racecourse will become the epicentre of the 2026 Queensland Racing Carnival...

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Australia / New Zealand 3 min read

Minns Government Inks $15.3 Million Deal for PCYC NSW Dubbo Sports World Upgrade

The Minns Labor Government has announced a $15.3 million partnership with PCYC NSW...

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Women's Sport

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Women’s Sport 2 min read

Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football

Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...

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Women’s Sport 3 min read

The “Han Xu Effect”: Transforming the Perth Lynx and the WNBL

Since her debut in late November 2025, Chinese superstar Han Xu has staged...

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Women’s Sport 3 min read

Unrivaled Basketball Smashes Attendance Records in Philadelphia

Unrivaled, the professional 3x3 women’s basketball league, has silenced financial skeptics by setting...

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Europe

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Europe 2 min read

Chelsea Football Club Secures IFS.ai as Principal Partner

Chelsea Football Club has officially announced a multi-year global partnership with IFS, to...

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Europe 2 min read

Wasserman Expands Nordic Footprint with People in Sport Acquisition

Global sports and entertainment powerhouse Wasserman has acquired the football talent representation division...

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Europe 2 min read

BLAST and ASUS Renew Multi-Continent Partnership for 2026 Season

BLAST has announced a season-wide renewal of its partnership with ASUS, designating the...

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People Moves

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Staffing 3 min read

North Melbourne appoints Rhys Harwood as Head of AFLW

North Melbourne has solidified its commitment to long-term dominance in the AFLW, announcing...

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Staffing 3 min read

Topgolf Appoints David McKillips as CEO

Topgolf International, LLC, the global leader in modern golf entertainment, has announced the...

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Staffing 3 min read

Nick Hockley Appointed Global CEO of BatFast to Drive AI Expansion

BatFast, the global leader in AI-powered sports simulation technology, has announced the appointment...

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