Story Origin: Europe
Jo Yapp Appointed Head Coach for Inaugural Women’s British and Irish Lions Tour
Former Australia women's head coach Jo Yapp has been officially appointed to lead...
May 29, 2026
FC Barcelona and Serveto Extend Commercial Partnership Until 2027
FC Barcelona and Catalan logistics firm Serveto have officially extended their partnership agreement...
May 28, 2026
SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics
Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of...
May 26, 2026
Formula 1 and Sky Secure Landmark Multi-Year Broadcast Extension Through 2034
Formula 1 and Sky have announced a multi-year extension of their broadcasting partnership,...
May 7, 2026
adidas and DFL Enter Landmark “Official Future Partner” Agreement
The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...
May 1, 2026
Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency
The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its...
April 27, 2026
Lionel Messi Acquires UE Cornellà in Strategic Return to Catalonia
Lionel Messi has officially completed a 100% acquisition of UE Cornellà, the Catalonia-based...
April 20, 2026
Manchester United Appoints Levy as Catering Partner in Multi-Year Deal
Manchester United has announced a new multi-year agreement with Levy, the sport and...
April 13, 2026
Meta and Arsenal FC Launch Global Partnership via WhatsApp and Facebook
Arsenal Football Club and Meta have announced a new global partnership designed to...
April 13, 2026
Nike Set to End 25-Year Adidas Reign with €160 Million UEFA Match Ball Deal
UC3, the joint venture between UEFA and the European Club Association, has announced...
April 13, 2026
IMG Licensing Appointed Global Agent for Louis Vuitton 38th America’s Cup
The organisers of the Louis Vuitton 38th America’s Cup have announced the appointment...
April 13, 2026
Bay Collective Acquires Majority Stake in Sunderland AFC Women
Sunderland AFC and Bay Collective have announced a definitive agreement for the multi-club...
April 10, 2026
Sprite Announce Global Partnership with EuroLeague Basketball
Euroleague Basketball and The Coca-Cola Company have announced a landmark global partnership, naming...
March 26, 2026
Formula 1 and British Council Expand Global STEM Education Initiative
Following a pilot year that reached over 150,000 young people, Formula 1 has...
March 25, 2026
London Broncos Secure Historic PNG Broadcast Deal to Showcase “Kumuls” Contingent
The London Broncos have announced an international broadcast partnership with the National Broadcasting...
March 20, 2026
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