Story Origin: Europe
DAZN Secures Long-Term MotoGP Broadcast Rights Across the Iberian Peninsula
DAZN has renewed its broadcast rights for MotoGP in Spain until 2030 and...
July 17, 2026
Juventus Extends Strategic Partnership with Cygames to Boost Digital Entertainment Strategy
Juventus has confirmed the extension of its partnership with Japanese entertainment giant Cygames...
July 14, 2026
Ajax Extends Olympia Partnership Until 2029 With Continued Focus on Grassroots
Dutch football powerhouse Ajax has confirmed the extension of its partnership with employment...
July 14, 2026
Adidas Announces Leadership Succession Plan for Central European Markets
Adidas has announced the appointment of veteran executive Claus-Peter Mayer as the new...
July 13, 2026
PTP joins London Broncos family as Official Club Partner
London Broncos have announced a partnership with Australian fitness and recovery specialist, PTP....
July 9, 2026
FC Barcelona Announce the Launch of ‘Barça Play’
FC Barcelona has officially launched "Barça Play," a new audiovisual hub integrated directly...
July 8, 2026
Manchester United Appoints Mindflick as Official Performance Mindset Partner
Manchester United has entered into a new multi-year agreement with behavioural science company...
July 1, 2026
The Economics of Wimbledon 2026: How a Two-Week Tournament Built a Half-Billion-Pound Machine
In an analysis piece by Daniel Pereira, he shares how Wimbledon’s century-old strategy...
June 30, 2026
FC Barcelona Moves Americas Headquarters to Miami
In a major corporate shift designed to capitalise on the surging commercial value...
June 11, 2026
EBU and European Athletics Finalise Major Media Rights Extension Through to 2031
The European Broadcasting Union (EBU) and European Athletics have officially finalised a major...
June 9, 2026
Jo Yapp Appointed Head Coach for Inaugural Women’s British and Irish Lions Tour
Former Australia women's head coach Jo Yapp has been officially appointed to lead...
May 29, 2026
FC Barcelona and Serveto Extend Commercial Partnership Until 2027
FC Barcelona and Catalan logistics firm Serveto have officially extended their partnership agreement...
May 28, 2026
SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics
Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of...
May 26, 2026
Formula 1 and Sky Secure Landmark Multi-Year Broadcast Extension Through 2034
Formula 1 and Sky have announced a multi-year extension of their broadcasting partnership,...
May 7, 2026
adidas and DFL Enter Landmark “Official Future Partner” Agreement
The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...
May 1, 2026
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