Sponsorship 2 min read

FC Barcelona Secures Five-Year Espai Barça Technology Partnership with Telefónica

image

FC Barcelona has formally announced a five-year partnership agreement with telecommunications giant Telefónica.

Under the multi-year accord, Telefónica assumes the official designation of Espai Barça partner, providing cutting-edge connectivity services across the newly redeveloped Spotify Camp Nou. The alliance was cemented during an official signing ceremony featuring FC Barcelona President Joan Laporta and Telefónica España Chairman Borja Ochoa.

Reflecting on the significance of the infrastructure partnership, FC Barcelona president, Joan Laporta, said: “This agreement with Telefónica brings to Espai Barça a leading technology and telecommunications company that understands the scale and ambition of the project.”

“This partnership will allow us to continue working towards an increasingly connected and innovative Spotify Camp Nou and will help us offer the best possible experiences to our members and fans in general,” Laporta stated.

From an economic and regional development perspective, Telefónica España chairman, Borja Ochoa, highlighted the broader corporate impact and longstanding commitment on the agreement.

“Telefónica is reaffirming its institutional role as a driving force in the Spanish economy, its support for culture and sport, and its commitment to Catalonia and the city of Barcelona.”

“Last year, Telefónica invested 121 million euros in Catalonia, where it employs more than one thousand people,” Ochoa said.

As part of the commercial terms, Telefónica secures exclusive venue assets, including a private corporate box at Spotify Camp Nou and naming rights to one of the premium lounge spaces currently under construction within the stadium complex.

The collaboration enhances Espai Barça’s commercial positioning as a world-class sporting and entertainment precinct, bolstering its appeal to multinational brands ahead of major international showcases.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Sponsorship 2 min read

Melbourne Storm Secures Commercial Partnership with Aussie Pet Food Brand Perfect Bowl Exclusively at Petstock

National Rugby League (NRL) club, Melbourne Storm has announced a new commercial agreement...

image
Sponsorship 3 min read

McDonald’s Secures Commercial Partnership with One New Zealand Warriors as Official Restaurant Partner

Global quick-service restaurant corporation McDonald’s has entered into a three-year commercial partnership with...

image
Sponsorship 2 min read

Canterbury-Bankstown Bulldogs Announce Partnership Extension with Geely Auto Australia Through 2028

Global automotive brand Geely Auto Australia has confirmed a two-year extension of its...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.