Topic: Brands
Nike Set to End 25-Year Adidas Reign with €160 Million UEFA Match Ball Deal
UC3, the joint venture between UEFA and the European Club Association, has announced...
April 13, 2026
EnTrust Global and OneTeam Partners Launch EnOne Ventures
EnTrust Global and OneTeam Partners have officially announced the launch of EnOne Ventures,...
April 2, 2026
NRL Marketing Veteran Courtney Alderson Launches Courtside Marketing & Communications
Former National Rugby League (NRL) head of marketing, Courtney Alderson, has officially launched...
March 31, 2026
LSKD Reveal “She Runs but She’s Never Just Running” Campaign
Australian activewear brand, LSKD, has ignited a massive social media movement following the...
March 26, 2026
LA28 Unveils “Superbloom” Visual Identity for 2028 Olympic and Paralympic Games
The LA28 Organising Committee has officially introduced the "Look of the Games," a...
March 25, 2026
Adidas Returns The Trefoil to The Fifa World Cup™ for The First Time in 36 Years
Adidas has officially launched the away kits for its 25 partner federations, including...
March 24, 2026
Kevin Durant and Nike Launch NIL Partnership with Longhorn Star Madison Booker
NBA champion and University of Texas legend, Kevin Durant, has returned to his...
March 12, 2026
Canadian Soccer Business Rebrands as CSME to Drive Integrated Media Strategy
Canadian Soccer Business (CSB) has officially rebranded as Canadian Soccer Media & Entertainment...
February 13, 2026
Super Bowl LX Ad Spend Hits Record Highs as AI and Health-Tech Disrupt Traditional Playbook
The commercial scenery of Super Bowl LX has revealed a big shift in...
February 6, 2026
PUMA Sharpens Focus with New Global Training Business Unit
PUMA has announced an organisational restructure, establishing a standalone Business Unit Training at...
February 4, 2026
Luka Dončić Unveils 77X Universe and Direct-to-Fan Platform
Los Angeles Lakers superstar Luka Dončić has revealed his entry into the sports-tech...
January 29, 2026
Decathlon Revives 1976 Heritage with “Vertigo 76” Capsule Ahead of 50th Anniversary
Decathlon has announced the return to its roots with the launch of Vertigo...
January 28, 2026
David Beckham and Bank of America Finalise Landmark Five-Year Youth Sports Pact
Bank of America has announced a five-year global sports ambassador agreement with football...
January 27, 2026
Nike Unveils Global Leadership Shuffle to Accelerate ‘Sport Offense’ Strategy
NIKE, Inc. has announced a series of senior executive transitions across its primary...
January 22, 2026
Perth Bears Unveil Inaugural Logo Ahead of 2027 NRL Debut
The Perth Bears have reached a major milestone in their journey toward the...
January 14, 2026
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.