Adelaide Football Club Secures Anytime Fitness as Official 2026 Trade and Draft Partner

The Adelaide Football Club has announced Anytime Fitness Australia as its official 2026 Trade and Draft Partner and exclusive gym operator in a multi-year collaboration.

The partnership unites two of South Australia’s largest consumer networks, leveraging Anytime Fitness’s statewide presence of fifty-two locally owned clubs alongside the club’s prominent supporter base to promote community health, fitness, and strength training.

As part of the agreement, Adelaide midfielder and vice-captain Alex Neal-Bullen has been appointed as an official Anytime Fitness ambassador, starring in a dedicated “Train Like A” content series that highlights elite training habits, physical preparation, and mental resilience.

Highlighting the alignment of values, managing director of Anytime Fitness Australia, Simon Thompson, said: “We’re incredibly proud to partner with the Adelaide Football Club, one of South Australia’s most iconic sporting organisations.”

“We share a belief that strength extends far beyond game day and through this partnership we hope to inspire South Australians to move more, train with purpose and experience the lifelong benefits of strength training.

“With 52 Anytime Fitness clubs across the state, we’re excited to make that journey more accessible than ever,” Thompson said.

Emphasising the mutual benefits of the partnership for grassroots engagement and member health, Adelaide Football Club CEO, Tim Silvers, added:  “Health and wellbeing are at the heart of our club’s success, and Anytime Fitness Australia shares that same commitment to helping people become the best version of themselves.”

“The partnership provides a great opportunity to inspire people to prioritise their own wellbeing.”

The agreement grants Anytime Fitness extensive brand integration across Crows assets, featuring LED and superscreen stadium branding on match days, robust digital and social media integrations, and prominent logo placement on the uniform of Adelaide’s list management team during the 2026 Trade and Draft period.

With Anytime Fitness operating as the nation’s largest fitness network with over six hundred and thirty clubs and 780,000 members, the alliance provides substantial commercial exposure while aligning with the club’s community wellbeing initiatives.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.