Exclusive Data & Insights

This whitepaper explores the significant growth and rising engagement in women’s sports, highlighting increased viewership, attendance, and positive perceptions. It also examines the potential for independent commercial deals and the benefits of aligning men's and women's sports leagues to boost overall fan engagement and profitability.

This whitepaper explores how rising costs of living in Australia are impacting the sports industry. It examines effects across grassroots participation, professional sports engagement, and commercialisation trends, revealing both challenges and opportunities for sports organisations as they navigate reduced consumer spending on entertainment and leisure activities.

This whitepaper discusses how American trends are shaping the business of sport in Australia, focusing on the influence of live sport streaming, exclusive content subscriptions, changes in game formats, and international partnership expansions. The paper highlights how these trends are impacting Australian sports organisations, necessitating adaptations to thrive in the evolving sports industry landscape.

This whitepaper examines the priorities for investment and innovation in the sports industry, as identified by the Australian public and sports fans. It highlights the importance of mental and physical wellbeing of athletes, grassroots investment, off-field player behaviour, support for women's sports, and inclusion and diversity as key areas for future focus.