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The Farmer’s Dog Secures Historic Partnership as First-Ever Official Pet Food Partner of the NFL

The Farmer’s Dog has announced a commercial partnership with the National Football League...

September 10, 2026
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USTA Strategic Broadcast Overhaul Secures Global Rights Holder Control for US Open

The United States Tennis Association (USTA) has successfully transitioned its US Open host...

September 10, 2026
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HIF and P&N Bank Celebrate 15-Year Commercial Partnership Milestone with Perth Wildcats

Long-standing partners HIF and P&N Bank are officially celebrating fifteen years of...

September 8, 2026
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Wimbledon Implements Strict Influencer Crackdown for 2027 Following US Open Disruptions

Wimbledon has signalled a strategic shift in elite Grand Slam event management,...

September 7, 2026
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WNBA Commissioner Cathy Engelbert to Step Down at the End of 2026

WNBA commissioner Cathy Engelbert has announced she will retire from her role...

September 7, 2026
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LeBron James Switches From DraftKings to Polymarket in Football Endorsement Deal

Global basketball icon LeBron James has officially his commercial allegiance from DraftKings to...

September 7, 2026
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SBS Secures Broadcasting Rights for FIFA World Cup 2030

SBS has announced that it has secured an exclusive Australian television, video,...

September 2, 2026
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EverPass Media Expands Netflix Partnership to Bring NFL Broadcasts to Venues Nationwide

EverPass Media has secured an expanded multi-year distribution agreement with Netflix to...

September 2, 2026
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BMO Renews Partnership with Northern Super League

Financial institution BMO has announced a partnership renewal with the Northern Super...

September 1, 2026
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U.S. Soccer and US Youth Soccer Announce Partnership

U.S. Soccer and US Youth Soccer have announced a structural integration designed to...

September 1, 2026
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WNBA Unveils New Finals Logo Despite Broad Industry Discourse

The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of...

September 1, 2026
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FIBA Secures Global Automotive Partnership with Jetour Ahead of 2027 World Cup in Qatar

FIBA has significantly boosted its commercial partner ecosystem ahead of the FIBA Basketball...

September 1, 2026
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Los Angeles Lakers Secure Major Long-Term Partnership with BMO as Exclusive Official Bank

The Los Angeles Lakers have announced a long-term partnership with BMO, naming the...

September 1, 2026
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Physical Disability Rugby League World Cup to Share Global Stage at 2026 Tournament

The upcoming IRL Rugby League World Cup 2026 will include the second Physical...

September 1, 2026
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Former NBA Rookie of the Year Michael Carter-Williams Joins Brunswick Sports Management as Partner

Former NBA Rookie of the Year Michael Carter-Williams has pivoted from his decorated...

August 28, 2026

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