Region: America
PEPSI® Debuts DRIPS Beverage Partnership at Las Vegas Grand Prix 2025
PEPSI® is making its official debut at the Formula 1® Heineken Las Vegas...
November 19, 2025
International Rugby League Appoints IMG as Global Media Rights Partner for RLWC26
International Rugby League (IRL) has appointed global sports marketing agency IMG as its...
November 17, 2025
Perfect Game Launches Baseball-Themed Fortnite Map
Perfect Game (PG) has executed a digital strategy by launching Perfect Pillars, a...
November 14, 2025
NBA and Nike Launch 2025–26 City Edition Collection
The NBA and Nike have officially unveiled the 2025–26 City Edition collection, marking...
November 12, 2025
IOC Expected to Introduce New Eligibility Rules That May Exclude Transgender Women Ahead of LA 2028
The International Olympic Committee (IOC) is expected to introduce new eligibility regulations that...
November 11, 2025
PENN Entertainment and ESPN to End U.S. Sports Betting Partnership
PENN Entertainment and ESPN have confirmed the early termination of their exclusive U.S....
November 10, 2025
Riot Games Partners with Globant to Drive New Era of Esports Innovation
Riot Games has entered into a multi-year partnership with Globant to accelerate digital...
November 7, 2025
Formula 1 and Heineken Extend Global Partnership
Formula 1 has announced the extension and expansion of its global partnership with...
November 6, 2025
Sensational League Announce Entertainment-Driven Women’s Football Competition Set for 2026
The Sensational League, a new 7v7 professional women’s football competition, will launch in...
November 5, 2025
USAA Named Title Sponsor for HYROX Dallas 2025
USAA has been announced as the title sponsor for the HYROX Dallas competition,...
November 4, 2025
In Sports, You Just Can’t Win Without Stars (On or Off the Field)
In an opinion piece on Substack & LinkedIn, Ben Shepherd, General Manager Strategy...
October 31, 2025
Fox Sports Bets Long-Term on Tom Brady’s Studio for Content Diversification
Fox Sports has announced its investment in Shadow Lion, the entertainment and marketing...
October 31, 2025
Century Cricket Centres Launches First U.S. Facility in Houston
Century Cricket Centres has officially opened its first U.S. facility in Houston, Texas,...
October 28, 2025
EA SPORTS and NFL Expand Landmark Partnership
EA SPORTS™ and The NFL have announced a new multi-year partnership aimed at...
October 24, 2025
Heineken® 0.0 Becomes Global Beer Partner of Premier Padel
Heineken® 0.0 has announced a global partnership with Premier Padel, becoming the official...
October 24, 2025
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