Atlantic Council Launches Power of Sports Center

The Atlantic Council has officially announced the launch of its Power of Sports Center, a content platform designed to unite senior government officials, corporate leaders, institutional investors, sports leagues, and elite athletes from across the USD2 trillion (AUD2.8 trillion) global sports industry.

Unveiled by Atlantic Council president and CEO, Frederick Kempe, during a high-profile event on the sidelines of the United Nations General Assembly, the new initiative aims to leverage the influence of athletics to advance international cooperation, expand market prosperity, and drive sustainable global development.

The centre’s launch featured prominent leadership dialogues involving U.S. Soccer President Cindy Cone and virtual participation from Spanish football legend Luis García. Supported by high-profile founding partners including Goldman Sachs, Bank of America, Kalshi, Limak Holding, and Super Technologies, the platform will structure its initial agenda around five core pillars.

• Statecraft and international diplomacy
• Infrastructure and private capital development
• Technological innovation via artificial intelligence
• Societal workforce expansion
• Organisational resilience.

These pillars are designed to address the growing intersection of sports with global macroeconomics, private equity, and public policy.

Highlighting the  commercial and geopolitical rationale behind the enterprise, Kempe, emphasised the influence wielded by modern sporting bodies.

“Sports is more than entertainment – it influences geopolitics, investment, technology, and global culture, bringing people together across national boundaries,”

“The Atlantic Council will bring to global sport what we have to energy, technology, security and so many other issues around the world: convening power, cross-regional expertise and practical ideas,” Kempe said.

The newly established centre will integrate its platform across broader international policy discussions, with high-profile recognitions slated during the annual Atlantic Council Global Citizens Awards dinner.

The prestigious event will honour key international figures, including Formula 1 president and CEO Stefano Domenicali, and Australian Prime Minister Hon. Anthony Albanese.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.