Turkish Airlines to Replace Standard Chartered as Liverpool FC Main Partner in Landmark 2027 Deal

Liverpool Football Club has announced a transition, naming Turkish Airlines as its new main club partner from June 1, 2027.

The agreement will see the airline’s branding feature prominently on the front of the men’s, women’s, and Academy match shirts starting from the 2027-28 season, marking the club’s first front-of-shirt partner change in 17 years. Standard Chartered, which has held the position since 2010, will complete the 2026-27 season before transitioning into a global partner role.

Highlighting the milestone, chief commercial officer at LFC, Ben Latty, said: “This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027.”

“The front of the Liverpool shirt holds a special place in the history of our club.

“Turkish Airlines is a globally recognised organisation with an extensive international network, and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005.

“This announcement also provides an opportunity to recognise the extraordinary contribution Standard Chartered has made to Liverpool FC over the past 17 years.

“They have been an important part of our journey through an exceptional period in the club’s history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a global partner from June 2027,” Latty said.

Emphasising the objectives underpinning the alliance, Turkish Airlines CEO, Ahmet Olmustur, added: “Liverpool Football Club is one of the world’s most recognised and respected football clubs, with an exceptional heritage and a truly global community of supporters.”

“We are very pleased that Turkish Airlines will become the club’s main club partner and that our name will take its place on one of the most iconic shirts in world sport.

“As the airline that flies to more countries than any other, connecting people, cultures and continents is at the heart of who we are.

“This partnership brings together two global brands united by their international reach, commitment to excellence and ability to inspire millions of people around the world.

“The agreement also marks an important new chapter in Turkish Airlines’ long-standing support for global sport.

“We believe in the unique power of sport to transcend borders and bring communities together. As we begin this new chapter, we look forward to moving forward together with Liverpool FC and its supporters around the world,” Olmustur stated.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.