Region: Europe
AEG and Marriott Bonvoy Renew Global Partnership
AEG, the global leader in sports and live entertainment, and Marriott Bonvoy, Marriott...
November 28, 2025
ELF and EFA Agree to Reunify for 2026 Season Under New Team-Led Governance Model
The European League of Football (ELF) and the European Football Alliance (EFA) have...
November 27, 2025
World Rugby Unveils Expanded Three-Tier HSBC SVNS Structure with New Global Destinations
World Rugby has officially launched the HSBC SVNS 2026 season, announcing a refreshed...
November 27, 2025
RWC 2027 Presale Announced as Wilkinson and Gregan Reunite
Anticipation is building for the Men’s Rugby World Cup 2027 in Australia, with...
November 27, 2025
Genius Sports and Publicis Sports Announce Global Partnership
Genius Sports and Publicis Sports have announced a global partnership aimed at fundamentally...
November 26, 2025
What the Global Sport Industry Must Learn Before Entering Asia’s Next Sport Boom
In an opinion piece from by John Cairney & Rick Burton, wrote that...
November 26, 2025
Intuit Becomes LA28 Founding Partner in Financial Management
Intuit Inc., the global financial technology platform behind TurboTax and QuickBooks, has announced...
November 25, 2025
Arsenal Secures Multi-Year Fintech Partnership with Zilch
Arsenal Football Club has signed a multi-year agreement with UK-based consumer payments platform...
November 25, 2025
LA28 Olympics Launch Initiative LA Rams for Game Access for Locals
The LA28 Olympic and Paralympic Games Organising Committee has launched a fundraising initiative...
November 25, 2025
Saudi Fund for Development and FIFA Announce USD 1 Billion Investment for Global Sports Infrastructure
The Saudi Fund for Development (SFD) and FIFA have signed a Memorandum of...
November 25, 2025
IMG Releases Digital Trend Results 2026
IMG has launched its Digital Trends Report 2026, which explores the technologies and...
November 21, 2025
MLB Finalises Three-Year Media Rights with Three Streaming Sites
MLB has concluded a round of three-year media rights agreements spanning the 2026-2028...
November 21, 2025
Liverpool FC Confirms Multi-Year Partnership with PayPal
Liverpool FC has entered into a global, multi-year agreement with PayPal, naming the...
November 21, 2025
Google Extends McLaren F1 Partnership with a Pivot to Gemini AI
Google has confirmed a multi-year extension of its partnership with the McLaren Formula...
November 20, 2025
FC Barcelona Secures ‘Zero-Knowledge Proof’ as Official Partner
FC Barcelona has confirmed a new technological partnership with Zero-Knowledge Proof (ZKP), a...
November 19, 2025
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