White Paper

The American Trends Shaping the Business of Sport in Australia

US Sports Trends

YouGov Sport highlights key trends including the infiltration of streaming providers into the sports broadcast market, the introduction of paid sports subscriptions to exclusive content from leagues and clubs, adaptations in rules and formats to keep in-step with evolving fan preferences, and the increasing importance of international marketing rights for sports teams, which are reshaping the landscape of sports business in Australia.

We will examine data on:

  • live sport streaming
  • exclusive content subscriptions
  • change of format/rules
  • international partnership expansion

This e-book is an essential resource for sports administrators, marketers, fans, and gender equality advocates seeking to champion women in sport.

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