Category: Europe

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AC Milan Reveals New NBA-Style Pitchside Seats, Adding To Its Rapid Growth

AC Milan has recently unveiled an exciting new offering known as "The...

June 11, 2024
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Optus Sport Unveils UEFA EURO 2024 Hosting Team

With just 51 days to go until the UEFA EURO 2024 tournament gets...

April 24, 2024
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Adidas and Team GB Reveal Traditional Uniform For 2024 Paris Olympic and Paralympic Games

Last week, Great Britain and Adidas unveiled Team Great Britain’s official uniform ahead...

April 22, 2024
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Nike hosts ‘Nike On Air’ Event In Paris Ahead Of Olympics

Last week, Nike invited some of the globe's most recognisable athletes to 'Nike...

April 17, 2024
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How the Uber-AEG Partnership is Redefining Sports Entertainment in Germany

AEG Global Partnerships has announced a significant naming rights deal with Uber...

April 10, 2024
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Premier League clubs fail to increase funding for EFL during financial negotiations

Following a shareholders’ meeting on March 11 in London, Premier League clubs did...

March 13, 2024
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NBA considers creation of standalone European League

The National Basketball Association (NBA) is exploring the possibility of establishing its own...

March 12, 2024
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European Handball Federation selects multiple host nations for 2026 Women’s Euro Championships

The European Handball Federation has announced the host nations for the 2026 edition...

March 11, 2024
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Optus Sport announces exclusive live UEFA EURO 2024 coverage as 100-day countdown begins

The 100-day countdown to UEFA EURO 2024 ticked over this week, with host...

March 8, 2024
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L’Equipe teams up with IMG to expand global licensing programme

Leading French sports media brand L'Équipe has appointed IMG as its first-ever global...

March 7, 2024
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Aldi and Team GB extend partnership until Brisbane 2032 Olympics

International supermarket chain Aldi has solidified its commitment to Team GB, the governing...

March 5, 2024
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Red Bull Racing and Ferrari extend key F1 partnerships

Red Bull Racing, the dominant Formula 1 motor racing team, has announced the...

March 4, 2024
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RTL secures exclusive rights to broadcast Berlin Marathon

Prominent German commercial broadcaster RTL has secured exclusive coverage rights for the prestigious...

March 4, 2024
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TalkSport secures Olympic broadcasting rights in UK and Ireland

UK commercial radio broadcaster TalkSport has secured non-exclusive 2024 Paris Olympic Games coverage...

March 1, 2024
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Chase Bank strikes four-year partnerships with UK football governing bodies

Chase, the US banking giant with an online retail banking service in the...

February 29, 2024

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