Nike hosts ‘Nike On Air’ Event In Paris Ahead Of Olympics

Last week, Nike invited some of the globe’s most recognisable athletes to ‘Nike On Air’ at the Palais Brongniart in Paris.

Showcasing their new summer product to athletes ahead of the Paris Olympics, the event featured live demostrations to test the capability of the product and also allowed athletes to test and provide feedback on items.

The event allowed feedback from Nike athletes to be directly integrated into product development, an example of close collaboration between athletes and brands.

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