Nine Network secured their audience share across linear television and digital streaming platforms on Tuesday, 3 November 2026, driven by its multi-platform broadcast of the 2026 Melbourne Cup Carnival.
Nine’s live broadcast of the headline race, Melbourne Cup Carnival – Melbourne Cup – Race, swept national ratings across all major demographic categories, recording a Total TV national reach of 2,399,000 viewers, a national audience of 2,216,000, and a dedicated BVOD audience of 578,000 streaming users.
The network maintained linear dominance throughout the afternoon and prime-time slots, securing the top four positions across Total People, 25-54, and 16-39 demographic brackets.
The official trophy presentation (Melbourne Cup – Presentation) generated a national reach of 2,284,000 and a total audience of 1,735,000, while late post-race analysis (Melbourne Cup – Late) achieved 2,229,000 in national reach and 878,000 total viewers.
Pre-race coverage also performed strongly, with the mounting yard analysis (Melbourne Cup – Mounting Yard) capturing 2,131,000 national reach viewers.
Seven Network maintained competitive viewing figures in evening news and prime-time entertainment. Seven News led all evening news bulletins with a national reach of 2,265,000 and a total audience of 1,428,000, outperforming 9News (2,132,000 national reach, 1,371,000 audience).
In prime-time entertainment, Seven’s flagship reality series My Kitchen Rules – Tue reached 1,794,000 national viewers (1,066,000 audience), securing the top non-racing entertainment slot over Nine’s 1 Euro House (1,414,000 national reach) and Network 10’s Big Brother Australia Tue (853,000 national reach).
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