Media & Broadcast 3 min read

Optus Sport announces exclusive live UEFA EURO 2024 coverage as 100-day countdown begins


The 100-day countdown to UEFA EURO 2024 ticked over this week, with host nation Germany taking on Scotland on June 15 in the tournament opener. Optus Sport marked the milestone by announcing it will broadcast every match live to Australian viewers, aiming to repeat its record-breaking coverage of the 2020 event.

Optus Sport is the official Australian broadcaster and will be the only platform to watch all 51 matches between the 24 competing European nations at UEFA EURO 2024 live.

The Germany-Scotland showdown at Allianz Stadium in Munich is the start of a frenetic four weeks of football action, with 24 nations from across Europe vying for the Henri Delaunay Trophy – and Optus Sport will be delivering every moment to subscribers.

With live and on-demand coverage of every match, as well as analysis and preview and review shows, plus hosts stationed at their Sydney HQ as well as on the ground in Germany, subscribers will be treated to world-class, wall-to-wall coverage.

Recently, Optus Sport was recognised for its extensive coverage of the FIFA Women’s World Cup 2023 by being awarded Best Coverage of a Sporting Event at this year’s Australian Sports Commission (ASC) Media Awards.

“The countdown to UEFA EURO 2024 is well and truly on and everyone at Optus Sport has June 15 circled on the calendars as the excitement starts to build,” said Head of Optus Sport Howard Rees, peaking on the announcement of the 100-day countdown to UEFA EURO 2024.

“Just one year on from the incredible FIFA Women’s World Cup 2023, we’re expecting fans of all nations competing – as well as casual football fans – to flock to Optus Sport to ensure they don’t miss a single kick of the action.”

The final of UEFA EURO 2020, which saw Italy break the hearts of hosts England in a Wembley Stadium shootout after the match finished 1-all, holds the mantle of the highest viewed football match in Optus Sport history.

Cristiano Ronaldo (Portugal), Kylian Mbappé (France), Jude Bellingham (England), Kevin de Bruyne (Belgium) and Virgil van Dijk (Netherlands) headline a galaxy of global football superstars who will take centre stage at UEFA EURO 2024.

England, France, Germany, Spain and Portugal are regarded as the top contenders to take out the trophy, but Belgium, Italy and Netherlands are in the title contention frame, while Denmark and Croatia are dark horses that can’t be counted out.

“The tournament will bring together the biggest superstars from across 24 European countries as they vie for local supremacy,” Rees continued.

“The final of UEFA EURO 2020 between England and Italy remains the most viewed football match in Optus Sport history, so we’re hoping to see more records smashed by the end of this tournament.

“We’re excited to bring Optus Sport subscribers every moment, every kick, and every goal from every match – with extensive live coverage throughout the tournament, plus insights and analysis from the Optus Sport team, so you’ll never miss a moment.”

Similar Stories

Media & Broadcast 1 min read

Optus Sport Lands Multi-Year Deal for Emirates FA Cup Broadcast Rights

In another broadcasting win, Optus Sport has secured the Emirates FA Cup,...

Media & Broadcast 3 min read

New Data Highlight Growing Concerns For The Future Of Free-To-Air Sport

New findings reveal that a significant 69 percent of Australians now opt...

Media & Broadcast 2 min read

State Of Origin Game 1 Enjoys Highest Viewership Since 2016

Channel Nine has released the official ratings from State of Origin Game...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.