In an interview with Ministry of Sport, Managing Director of Performance54, responsible for the management and promotion of LIV Golf Adelaide, Nick Haslam, discussed the corporate hospitality experiences on offer, as well as the digital strategy to keep fans engaged throughout the year.

Corporate hospitality:

Commenting on the hospitality experiences, Haslam, said: “We have received an overwhelming response to the inaugural LIV Golf Adelaide, which is indicative of Australia’s longstanding love of the sport and how excited fans are to see many players on LIV Golf’s sensational roster play on Australian soil for the first time.”

“LIV Golf Adelaide’s Hospitality experiences will be the premier destination at the event. An array of curated offerings will be available for purchase, ranging from fine dining and silver service to relaxed lounges, and include some of LIV Golf’s signature experiences that fans overseas have come to love.

“We’ve received huge amounts of interest from local South Australian fans as well as interstate and overseas spectators, and we look forward to welcoming all ticketholders to The Grange Golf Club in April,” he said.

LIV Golf Adelaide will also provide a range of premium experiences, including LIV’s Club 54, Gallery Club and Birdie Shack.

The epicentre at The Grange Golf Club during LIV Golf Adelaide’s event will be The Watering Hole, located on the 12th hole.

Fans will also have access to exclusive hospitality areas, such as The Shark Shack, The Garden, The Beach Club, and The Cellar Door, which can only be found during the Australian leg of the LIV Golf League tour.

Digital strategy:

Along with providing fans with premium hospitality experiences, LIV Golf will continue to have different levels of social media engagement throughout the year.

“What’s helpful throughout the year is that this is the first full season of LIV Golf, where there’s 14 events as opposed to a one off event in Australia.

“It kicked off with Mayakoba, then there’ll be an event in Tucson, and then in Orlando before it comes to Adelaide, and then another 10 events after that.

“So, we’ll continue to have different levels of social media engagement throughout the year and the other thing that’s unique about the offering with live is that there’s a franchise model,” he said.

Haslam also commented on the new Seven broadcasting deal: “What LIV continues to say is that they’re adding to the ecosystem of golf, globally and in Australia, and the fact that there’s a top broadcaster where people can access it for free is excellent.”

Haslam also said LIV Golf Adelaide will be shown on Seven’s linear channels whereas the other events are on 7plus.

Additionally, LIV Golf Adelaide will announce their sponsors of the event in the coming weeks.