International Olympic Committee Partners with nWay to Launch Official Mobile Game for Paris 2024

The International Olympic Committee (IOC) has teamed up with game developer nWay to produce the official mobile game for the 2024 Paris Olympic and Paralympic Games, titled Olympics™ Go! Paris 2024. The game, set to release globally on June 11, will be available across iOS, Android, and PC platforms.

This game is a hybrid of casual sports and simulation that combines city-building elements with sports events from the Paris Games to offer a distinctive Olympic gaming experience.

Players can participate in various Olympic sports, such as break dancing, fencing, archery, golf, and swimming, in an arcade-style format. Success in these events allows players to construct and enhance a cityscape featuring prominent Parisian landmarks and Olympic venues.

This partnership with nWay represents a recent expansion of the IOC’s global licensing program, guided by the Olympic Agenda 2020+5. The program’s goal is to enhance the Olympic brand’s visibility and appeal continuously, not just during the Olympic events but in the intervals as well.

By integrating Olympic-themed elements into the gameplay of Olympics™ Go! Paris 2024, the IOC leverages interactive media to solidify brand recognition and deepen fan engagement.

Fans can also purchase official merchandise, collectibles, and souvenirs, which serve as physical reminders of the Games and embody Olympic values, available at the official Olympic online shop.

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