HomeAFLTop AFL Commercial Partnerships This Week: Bulldogs, Eagles, Kangaroos, And More

Top AFL Commercial Partnerships This Week: Bulldogs, Eagles, Kangaroos, And More


Top AFL Commercial Partnerships This Week: Bulldogs, Eagles, Kangaroos, And More

In a week filled with commercial partnerships in the AFL, here are some that you may have missed.

The Western Bulldogs have partnered with Maribyrnong Council to upgrade western suburbs ground, Skinner Reserve, on a shared $3 million dollar project.

The upgraded facility will provide local sporting clubs with improved amenities and a new realignment of the oval.

Bulldogs CEO, Ameet Bains, said this announcement demonstrates their push for more community initiatives.

“We are excited to be working closely with council on the upgrades to Skinner Reserve, which is an important project for us on many levels,” Bains said.

“We are about to embark on a major redevelopment of our own facilities at VU Whitten Oval, and for a period of time we will be unable to use our oval while significant works are completed.

“To have access to a high-quality training oval, which is close to our home base and has historical significance to our people and fans, is a fantastic outcome.

“An upgraded Skinner Reserve will also be a winner for the community.

“It will allow us to have a much greater presence with our suite of impactful community programs, helping us to connect even further with the people of the west,” he said.

Elsewhere, the West Coast Eagles have signed with digital brokerage platform, Stake, under a premium partnership deal.

The partnership comes as numbers of interest from Western Australian investors hit new highs on Stake.

Eagles general manager of commercial operations, Tony Haselhurst said: “We aspire to be industry leaders and like Stake, share a passion to innovate, be entrepreneurial and grow our services and business.”

The North Melbourne Kangaroos has extended their partnership with Comwire IT, signing on as a presenting partner.

The IT support company helped the club transition into a remote workforce through the COVID-19 pandemic.

Meanwhile, the Sydney Swans have signed a multi-year partnership with McDonald’s Australia, continuing to be the quick service restaurant and coffee partner of the club.

The fast-food chain will support the Swan’s digital channels and game day experience.

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