Dare Iced Coffee partners with 2018 Gfinity Elite Series Australia
Gfinity Esports Australia has secured Dare Iced Coffee as the series major partner.
The tournament scheduled to start this month will have Dare Iced Coffee supplied to players across the Rocket League, CS:GO and Streetfighter V matches within both seasons of the Gfinity Elite Series Australia.
Gfinity Esports Australia’s entry into the Australian esports scene as a new level of quality entertainment and professional gameplay aligns with Dare Iced Coffee’s proposition to be the drink that enables players and fans to “Drink it Through”.
The Dare Iced Coffee “Drink it Through” campaign will be integrated across the Gfinity Elite series 42 live broadcast events.
Darryn Wallace, Director of Marketing & Innovation at Lion Dairy & Drinks, who owns and manufactures the Dare Iced Coffee brand said it was the perfect partnership for Dare Iced Coffee.
“We are really excited about this opportunity and see it as a way to reach a highly relevant and engaged audience in a way that is entirely aligned to the brand proposition,” he said.
Dominic Remond, CEO of Gfinity Esports Australia, said of the announcement: “We are extremely pleased to have Dare Iced Coffee join the inaugural Gfinity Elite Series Australia, as a Series Major Partner across all three of our game titles in 2018.
“Dare Iced Coffee is a perfect fit for the gaming community because players can’t afford to have their heads all over the place when it comes to planning their game strategy.”
“We are excited by the content integration and promotion opportunities that we can deliver to the vast online audience. This is an exciting step, following on from our news earlier in the year announcing Dell as Presenting Partner for the Series,” he said.
“Given the Gfinity Elite Series Australia will broaden the audience of esports fans in Australia, as well as creating new heights for esports entertainment, I’m delighted that Dare Iced Coffee has identified this partnership as the best way to promote their market-leading brand with the highly sought-after esports audience.”