ATP extends partnership with Lacoste as official outfitter through to 2026
The Association of Tennis Professionals (ATP) has solidified its commitment to style and sportsmanship by announcing the renewal of its partnership with the iconic clothing brand, Lacoste.
The renewed collaboration, set to extend until 2026, reaffirms Lacoste’s position as the official outfitter of the ATP Tour.
As part of the extended partnership, Lacoste will continue to provide clothing for ATP officials and employees, including chair umpires. The ATP Tour’s rapidly expanding social and digital platforms will serve as a global stage for showcasing Lacoste’s fashion-sport fusion to a diverse and widespread tennis audience.
The partnership between ATP and Lacoste is more than a brand affiliation – it symbolises a shared tennis legacy. In 2023, Lacoste celebrated its 90th anniversary, while the ATP marked its 50th anniversary in 2022. By combining their passion for tennis and fashion, this collaboration aligns with the shared goals of ATP and Lacoste in uniting diverse communities.
Lacoste’s association with prestigious tennis tournaments, including Roland-Garros and the ATP Masters 1000 series in Madrid and Miami, further emphasises its deep-rooted connection to the sport. The brand’s ambassadors, including tennis luminaries like Venus Williams, Fiona Ferro, Grigor Dimitrov, Daniil Medvedev, Ugo Humbert and world No.1 Novak Djokovic, contribute to Lacoste’s strong presence in the tennis world.
In seventh heaven 🌠@DjokerNole #TeamLacoste pic.twitter.com/PHIVXW0e4W
— Lacoste (@Lacoste) November 20, 2023
Beyond outfitting tennis stars, Lacoste is dedicated to making a positive impact. The brand has collaborated with its ambassadors to provide free entry to sporting events for sports enthusiasts in less fortunate neighbourhoods.
The ‘We Are Etendard’ project, spanning over three years, has successfully reconstructed more than 20 courts for handball, basketball, football and tennis, aiming to encourage young people through sport.
Daniele Sano, Chief Business Officer at ATP, emphasised the enduring legacy of the partnership.
“For more than 20 years our partnership with Lacoste has blended tennis and style,” Sano said.
“It’s a timeless legacy of excellence we’re proud to continue, embodying the spirit of sportsmanship and elegance on and off the court.”
Thierry Guibert, CEO of Lacoste, echoed the sentiment, stating, “As we renew our partnership with the ATP Tour, we look forward to continuing our journey of uniting communities across the world through a passion for tennis, performance, and elegance. Together, we celebrate the synergy of our rich legacies, marked by 90 years of Lacoste’s iconic style and 50 years of ATP’s remarkable contribution to the world of tennis.”
