Tag: tennis
SPORTFIVE Announce Partnership with Australian Open to Expand European Fans
Hamburg-headquartered sports marketing agency SPORTFIVE has officially announced a partnership with Tennis Australia...
July 14, 2026
The Economics of Wimbledon 2026: How a Two-Week Tournament Built a Half-Billion-Pound Machine
In an analysis piece by Daniel Pereira, he shares how Wimbledon’s century-old strategy...
June 30, 2026
2026 Australian Open Delivers $722.32 Million Economic Growth for Victoria
The 2026 Australian Open has shattered domestic sports business benchmarks, generating a historic...
June 26, 2026
New Balance And Miu Miu Solidify High-Fashion Tennis Footprint With Coco Gauff Wimbledon Campaign
Global sportswear giant New Balance and luxury fashion house Miu Miu have launched...
June 24, 2026
Tennis West Welcomes waterdrop® as Official Partner
Tennis West has announced an official partnership with international hydration brand waterdrop®, designating...
June 4, 2026
ATP Signs Global Multi-Year Partnership with Investment Firm EQT
The ATP has officially signed a multi-year partnership with leading global investment organisation...
June 4, 2026
Carlos Alcaraz Signed as Global Brand Ambassador for Ant International
Ant International has announced the appointment of Spanish tennis phenom Carlos Alcaraz as...
May 20, 2026
BOSS named Official Lifestyle Outfitter of the Australian Open
Tennis Australia has nnounced a landmark partnership with global fashion powerhouse BOSS, naming...
April 14, 2026
Callum Beale Appointed CEO of Tennis SA
Tennis SA has announced the appointment of Callum Beale as its new CEO...
April 2, 2026
Olivia Thornton Makes History as First Female CEO of Tennis NSW
Tennis NSW has named Olivia Thornton as its new CEO, effective 11 May...
April 1, 2026
ATP Challenger Tour Appoints Two Circles as Official Global Live Production Partner
The ATP has expanded its partnership with Two Circles, naming the agency the...
February 10, 2026
Australia to Host Great Britain in High-Stakes Billie Jean King Cup Qualifier
Tennis Australia has confirmed that Australia will host Great Britain for the Billie...
February 9, 2026
Wimbledon Remains with Nine in Major Multi-Year Rights Win
Nine Entertainment has announced a multi-year extension with the All England Lawn Tennis...
February 2, 2026
AI Innovation Headlines Latest Australian Open StartUps Cohort for 2026
Tennis Australia has released the induction of nine new companies into its Australian...
February 2, 2026
Nine Unveils Heavyweight Sponsor Portfolio for 2026 Australian Open
Nine has released its commercial roster for the 2026 Australian Open, releasing a...
January 20, 2026
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