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Top NRL Club Commercial Partnerships: Storm, Rabbitohs, More


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he past week has seen a number of NRL clubs announce new and continued commercial partnerships, here’s the latest from across the league.

The Melbourne Storm has announced they have renewed their partnership with Grill’d until 2023, with six Storm players combining to create a limited-edition Grill’d Storm Burger for members and fans.

Grill’d founder, Simon Crowe, said: “We feel proud that our burgers are so healthy that they can fuel professional athletes, so the partnership makes perfect sense for us.”

“We know the Storm players love Grill’d, so we thought what better way to celebrate the season than giving fans a burger that’s been created by the boys,” Crowe said.

Elsewhere, the South Sydney Rabbitohs have announced an extension of their partnership with Ingenia Holiday Parks as the club’s official shorts and holiday parks and retirement living partner until at least the end of 2023.

Rabbitohs CEO, Blake Solly, said he is excited for the partnership to continue.

“As a club, we are extremely excited to extend the partnership and provide more opportunities for Ingenia Holiday Parks to continue to grow the popularity with our members and fans,” Solly said.

“Ingenia Holiday Parks have already shown their dedication to enhancing our game day experience for our fans by giving away holidays and the inclusion of Reggie’s Wagon, which has already proven to be a crowd favourite.

“We are extremely grateful to Simon (Ingenia Holiday Parks managing director and CEO, Simon Owen) and the team at Ingenia Holiday Parks for their continued support, and for making our game day experience even better,” he said.

Across the rest of the league, the Parramatta Eels have announced a new three-year community partnership with PCYC NSW, and the Cronulla Sharks saw six players commit to the World’s Greatest Shave campaign.

The six Sharks players have raised over $3,000 and shaved and/or coloured their hair in the effort to raise money and awareness of the fight against blood cancer.

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