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Sportradar Announces Baseball Broadcasting Partnership


Sports data company, Sportradar has announced a partnership with Baseball Australia, where the pair will collaborate to engage fans through a dedicated OTT platform for the Australian Baseball League (ABL).

The livestream service named, OnDemand, is one part of the multi-year deal, with Sportradar also serving as the exclusive betting data and audiovisual rights distribution partner for the ABL, connecting them to Sportradar’s global network of sportsbook operators and media operators.

Commenting on the OTT platform, Baseball Australia CEO, Glenn Williams, said: “An ability to house Australian baseball content onto the one platform for fans to see is something we are really excited about.”

“This is a one-stop shop for the fans to consume their baseball content from Little League all the way through to the ABL and Team Australia.

“Partnering with Sportradar, a global company who work with major sports leagues around the world, will be a major boost for baseball in Australia,” he said.

On the partnership, Sportradar director of sports media and partnerships, Dave Edwards, said: “We’re pleased to partner with Baseball Australia and the ABL to help them reach and engage new audiences both here in Australia and around the world.”

“By taking an intelligent, technology-driven partnership approach to content distribution, rights holders can directly control how their assets are commercialised, while learning more about their fans in the process.

“We look forward to assisting BA and the ABL as they pursue their ambitious growth strategy,” he said.

ABL general manager, Paul Gonzalez, added: “We are excited to partner with Sportradar to bring the ABL into the homes of sport and baseball fans across the world.”

“This is a revolutionary deal with the Australian Baseball League that will not only provide a high-quality stream but also integrity and opportunity to the league.

“We are proud to partner with such a global brand who works with other elite sports bringing the focus back to the Australian Baseball League and its athletes,” he said.

The announcement comes after Sportradar and the NBA announced an expansion of their partnership to include FanDuel.

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