Sports betting company, FanDuel, have entered a long-term partnership with Sportradar, the official data partner of the National Basketball Association (NBA).

Sportradar announced their partnership with the NBA in November 2021, although this doesn’t come into effect until 2023.

The seven-season deal, also starting in late 2023, will see Sportradar supply FanDuel with comprehensive NBA data.

The data will be used for both traditional betting markets and innovative player-tracking accumulators.

FanDuel will also have access to Sportradar’s Live Channel Trading, a system supporting in-game betting.

Commenting on the deal, Sportradar CEO, Carsten Koerl, stated: “As the largest operator in North America, FanDuel is an exceptional partner, trusting in our products and services to help define their market differentiation.”

“We are thrilled to further expand our relationship with FanDuel in a manner that will evolve and grow the skyrocketing market for sports betting in the U.S., while continuing to monetize our long-term partnership with the NBA,” he said.

FanDuel president, Christian Genetski, added: “FanDuel’s top priority is to provide a superior product experience to our customers.”

“As we forged this deal, it was critically important that our commitment to NBA basketball and its official data be tied to substantial reinvestment in product innovation and enhancements that will ensure FanDuel retains a market leading NBA offering.”

This latest agreement follows FanDuel becoming the official betting partner of the New York Yankees.