Yankees Name FanDuel As Official Sports Betting Partner
Major League Baseball’s (MLB) New York Yankees have made American gambling company, FanDuel, their official sports betting partner, as online gambling thrives in New York.
The pair originally established a partnership back in 2020, where FanDuel used the MBL franchise to promote its fantasy sports platform.
Now the expanded partnership will see FanDuel gain brand exposure throughout the Yankee stadium, permitted usage of the team’s marks and VIP access to certain areas of the ballpark.
When New York opened online betting in January, within 5 weeks the state brought in approximately US$2 billion (AUD$2.78 billion AUD) in wagers and US$80 million (AUD$111.57 million) in tax revenue.
According to The New York Times, since its debut, New York has surpassed Nevada and New Jersey to become the new nation’s gambling mecca.
Like all mobile sports operators in the state, FanDuel will have to pay 51% tax on its gross betting revenue.
FanDuel Group’s chief marketing officer, Mike Raffensperger, said: “There is no more globally recognised sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team.”
“One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.
New York Yankees senior vice president of partnerships, Michael J Tusiani, added: “We are very excited to be continuing our relationship with FanDuel – our partner since 2020.”
“We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”