QMS named Paralympics Australia’s Official Outdoor Media Partner for Paris 2024 Games
Prominent digital outdoor media company, QMS, has been confirmed as the Official Outdoor Media Partner for Paralympics Australia (PA) in anticipation of the Paris 2024 Paralympic Games.
In this capacity, QMS will collaborate closely with Paralympics Australia to promote the forthcoming Paris 2024 Summer Paralympics scheduled to take place from August 28 to September 8. These Games are poised to make history as the biggest and most remarkable edition yet.
This development comes on the heels of QMS also being named the Official Outdoor Media Partner for the Australian Olympic Team in the Paris 2024 Olympic Games and the 2026 Olympic Winter Games set to occur in Milan-Cortina, Italy.
QMS’s plans for the 2024 Paralympics encompass the presentation of groundbreaking Paralympic content across its Olympic screen network. This network will serve as a platform for key Paralympics Australia partners, spanning QMS’s prime digital large-format assets in the City of Sydney, Impulse and Gold Coast street furniture. This initiative aims to bring the latest news and stories from the Paralympics and Olympics directly to a broader Australian audience in real-time as these events unfold.
“We are honoured to Paralympics Australia’s Official Outdoor Media Partner for the Paris 2024 Paralympic Games,” John O’Neill, the CEO of QMS.
“In addition to our partnership with PA, our Australian Olympic Committee partnerships will bring the news of our best Australian athletes competing in Paris, to the streets of Australia.
“The Paralympics represents the best of humanity – united together through the power and spirit of sport, inspiring pride, promoting excellence and driving all Australians to imagine what is possible. We can’t wait to showcase these stories of excellence across our digital OOH network.”
Mark Fairhurst, Executive General Manager at QMS, added, “Next year’s Paralympics will be the first in Europe since London 2012 and the International Paralympic Committee has vowed to deliver the most spectacular Paralympics ever and, with less than a year to go, we can’t wait to be part of it.”
He also expressed his optimism regarding the enthusiastic support from marketers and agencies for the Paris 2024 Paralympic Games.
Paris 2024 is expected to witness the participation of over 180 National Paralympic Committees, surpassing the record set at London 2012. More than 4,400 athletes with significant support needs are set to compete, with a record 235 medal events exclusively for women.
Catherine Clark, CEO of Paralympics Australia, celebrated the power of Paralympic sport, characterised by tales of resilience, determination, and the indomitable human spirit.
“Through our partnership with QMS, we have a wonderful opportunity to work together to provide Australians with innovative ways of connecting with our athletes and their remarkable stories as they represent us on the global stage,” Clark stated.
Cameron Murray, Head of Commercial, Communications, and Brand at Paralympics Australia, echoed those sentiments: “The Australian Paralympic Team resonates with Australians more deeply now than ever before. In a constantly evolving media landscape, it’s exciting to join with QMS to showcase our Paralympians to even broader audiences in a new and compelling way.”
Partnership opportunities for QMS’ Paris 2024 screen network are now available.
Don’t miss your chance to be part of the #Paris2024 @Paralympics!
Be there for the final round – book your tickets now: https://t.co/V0BQsqfggs
📽️: @Paris2024 #ImagineWhatWeCanDo #RoadToParis pic.twitter.com/wq3IEjuWq5
— AUS Paralympic Team (@AUSParalympics) October 9, 2023
