News Corp extends Paralympics Australia sponsorship to Paris 2024 and Milano-Cortina 2026
News Corp Australia has announced an extension of its sponsorship agreement with Paralympics Australia, expanding its support to cover the upcoming Paris 2024 Paralympics and the Paralympic Winter Games in Milano-Cortina in 2026.
This partnership comes on the heels of News Corp Australia’s renewed sponsorship commitment to the Australian Olympic Committee, which includes not only the Paris, Los Angeles (2028) and Brisbane (2032) Olympic Games but also extends to the Pacific Games in the Solomon Islands in 2023, as well as the upcoming editions of the Youth Olympic Games in 2024 and 2026.
Michael Miller, the Executive Chairman of News Corp Australasia, emphasised the company’s unwavering dedication to sports coverage at all levels, from grassroots and hyperlocal news sites to spotlighting Australia’s leading Paralympic champions through CODESports.
“For too long the Paralympics were treated by mainstream media as an afterthought, but we are determined to continue championing this most extraordinary event comprising some of the most inspiring individuals you could hope to meet,” Miller said.
“Our Paralympians are the very definition of determination and the stories the Paralympics generates are always nothing short of awe-inspiring. They resonate strongly with our audiences, set an example for us all and bring Australians together like few other events.”
Paralympics Australia chief executive Catherine Clark stated, “We’re thrilled to join with News Corp Australia once again to help get the message out about our amazing athletes, the Paralympic movement and the upcoming Games in Paris and Milano-Cortina.
“So much of the power behind Paralympic sport lies in the stories of our athletes. Paralympians are unlike any other athletes in the way they emotionally connect with people.”
News Corp Australia is poised to deliver extensive coverage of the Paralympic Games through its array of metropolitan and regional news mastheads, including The Australian and CODE Sports. This sponsorship extension underscores News Corp Australia’s commitment to promoting and celebrating the achievements of Paralympic athletes, reinforcing the importance of inclusivity and recognising their extraordinary dedication and achievements.
