OneFootball, Serie A Partner To Boost International Coverage

German-based media company, OneFootball, has announced a digital collectibles partnership with Italian football league, Serie A, to grow their international coverage.

The partnership will see OneFootball present key moments from games, which fans can secure as digital collectible items.

Additionally, OneFootball’s Aera Marketplace will be the platform where fans can obtain the digital assets.

OneFootball CEO and founder, Lucas von Cranach, said: “Today’s news is unprecedented, Italian football fans, like so many of the billions of football fans on the planet, are obsessed with the game – and rightly so.”

“The Italian league provides adrenaline-filled excitement, passion, highs and lows – and fans are with their teams for the ride through better or for worse.

“Through recent history they’ve spent hard earned money on tickets, travel, kit, programmes – and now for the first time they can actually own part of the experience: match highlights from each week’s action as well as iconic moments from the archive,” he said.

Lega Serie A CEO, Luigi De Siervo, added: “Today marks the start of a new way for Italian clubs to connect with all our younger fans around the globe.”

“Together with OneFootball, we put the fans first by bringing them incredible new experiences, this time digitally.

“We have the most prestigious league, the greatest clubs and the best supporters in the world.

“Now we are bringing our global fan base the most cutting edge experience – something no-one has ever seen before in football.

“The upcoming season will again be filled with plenty of dramatic and exciting moments of match play and we can’t wait to offer those to our fans as digital video moments along with the most iconic archive footage from Serie A,” he said.