Cricket Australia has announced a partnership with global play and entertainment company, Hasbro that will see NERF become the official fun partner of the Big Bash League (BBL).

As part of the partnership, NERF will run activations across eight matches throughout the upcoming BBL season, with fans given the opportunity to compete in events on field during innings breaks and in the fan zone with prize giveaways available.

The partnership was launched via the NERF Cricket Challenge digital series, with players from all eight clubs featured in the series.

Hasbro Pacific marketing director, Natasa Zunic, said NERF will work with the league and clubs to boost the BBL’s entertainment appeal for Australian families.

“We are excited about partnering with the KFC Big Bash this summer,” Zunic said.

“Big Bash cricket is a wonderful fit for NERF, as a leading active play brand, we encourage Aussies to play outdoors,” she said.

Cricket Australia general manager of Big Bash Leagues, Alistair Dobson, said: “We are thrilled to welcome Hasbro and NERF to the Big Bash family for the KFC BBL|11 season.”

“The NERF brand is synonymous with outdoor fun and being active, all key ingredients of the Big Bash itself.

“We can’t wait to see the partnership come to life at matches throughout KFC BBL|11,” Dobson said.

With the partnership announcement, it was revealed one fan will have the opportunity to win the ‘Ultimate KFC BBL Stadium Staycation’ in the NERF House at Adelaide Oval, which includes return flights to Adelaide, an overnight stay in the NERF House, and other experiences.