Exclusive: The Changing Value Of Horse Racing Ownership
In an interview with Ministry of Sport ahead of the Melbourne Cup, MyRacehorse general manager of marketing, Ben Willis, spoke about the unique ownership model offering horse racing ownership to all Australians.
The ownership model combines an ecommerce platform with fixed-fee micro-share ownership to help racing fans own elite thoroughbreds without large upfront and ongoing costs.
Ahead of the Melbourne Cup on Tuesday, MyRacehorse revealed more than 1,000 customers will see the model c...
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