Bulldogs, ASICS to gift free footwear to over 1500 children in the West

The Western Bulldogs and ASICS Oceania have renewed their partnership to deliver ASICS footwear to more than 1,500 junior footballers across Melbourne’s western suburbs.

Following a successful rollout in Ballarat last year, the expanded initiative will reach 18 community centres, reinforcing both organisations’ commitment to supporting grassroots Australian Rules Football (AFL) development.

Backing the Next Generation

Western Bulldogs Chief Commercial and Strategy Officer, Kon Karavias, said the program is designed to give young players the resources they need to thrive.

“We’re delighted to announce the return of this initiative in partnership with ASICS, which will positively affect junior boys and girls in the western suburbs, who are the future stars of our game,” Karavias said.

“Supporting local communities is something both ASICS and the Club value highly. We hope this initiative brings a smile to kids and their families here in the West.”

ASICS Champions Community Participation

ASICS Oceania Managing Director, Mark Brunton, reiterated the brand’s mission to foster participation and wellbeing through sport.

“At ASICS, we believe in the positive power of sport to uplift the mind and unite community,” Brunton said.

The partnership aims to promote physical activity, confidence, and community connection among children, particularly in culturally diverse neighbourhoods.

Endorsed for Grassroots Impact

AFL Victoria Head, Greg Madigan, welcomed the program as a key contribution to grassroots football development.

“This collaboration between the Western Bulldogs and ASICS is a wonderful initiative to support grassroots football,” Madigan said.

He highlighted Melbourne’s western suburbs as a priority region for participation growth and community engagement.

Performance Footwear with Medical Backing

ASICS footwear used in the program features the brand’s latest product innovations and has been endorsed by the Australian Physiotherapy Association and Sports Medicine Australia. The designs focus on performance and support, helping athletes of all ages feel confident on and off the field.

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