3 min read

LIV Golf and Panini Group forge exclusive trading cards partnership


LIV Golf, the pioneering professional team golf league, has joined forces with The Panini Group, the world’s premier sports and entertainment collectibles company, in a landmark multi-year partnership.

This collaboration positions Panini as the exclusive trading card partner for the LIV Golf League, marking Panini’s inaugural entry into the realm of golf trading cards.

“LIV Golf is thrilled to partner with Panini, a global brand committed to connecting with fans around the world through the love of sport,” said Australian golf legend Greg Norman, the Commissioner and CEO of LIV Golf.

“Just as our league continues to innovate and bring professional team golf mainstream, our partnership will introduce new products to the market for millions of passionate fans and collectors to enjoy. As a former player, I’m particularly excited for our players and teams as we work with Panini to elevate their platforms in this space.”

The partnership will lead to the development of a new series of trading card products never before seen in the golf industry, catering to fans and collectors across the globe. Panini’s inaugural line of golf products will feature physical trading cards showcasing match-worn memorabilia and authentic autographs from LIV Golf players, elevating the collectability of professional golf memorabilia.

“I’ve been an avid collector of different types of sports memorabilia throughout my career, so to have the opportunity to partner with a premium trading card brand is personally very exciting for me,” enthused Ian Poulter, co-captain of Majesticks GC.

“While trading cards are often times associated with younger audiences, I think this partnership between LIV and Panini is a great opportunity to bring professional golf level with other pro sporting leagues by creating memorabilia for the kid inside all of us.”

Panini’s launch of LIV Golf trading cards will include popular brands such as Prizm and Impeccable, featuring exclusive content such as real-time cards capturing winning moments and memorable shots throughout the season. Additionally, Panini will introduce a LIV Golf Panini Instant card program, releasing cards after tournaments to commemorate key events and achievements.

“We have often thought about how to introduce some of our most popular trading card brands to golf, but the sport always had challenges,” added Mark Warsop, CEO of Panini America.

“LIV Golf brought in a whole new dynamic into the sport with their fresh, unique and innovative approach. The team and league format aligns itself to something that did not exist that creates another level of collectability for fans.

“LIV Golf, with the world’s best players and how the league targets a younger consumer audience with their event tournament format, aligns perfectly with our brands. We are excited to launch this partnership and build a lasting fanbase.”

Fans can now pre-order LIV Golf team card sets on paniniamerica.net, with additional products set to be released in the near future.

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