LED smart screens revolutionising fan engagement at stadiums
The global sports industry is continuing to find new ways to increase fan engagement and Minor League Baseball (MiLB) in America is leading the innovative.
MiLB has secured a long-term agreement with ISM Connect – a leading provider of data metric smart screen engagement technology built to promote enhanced live event experiences.
Select MiLB stadiums will be fitted with the LCD smart screens providing the stadiums with the innovative technology and data capabilities to create meaningful connections with fans before, during and after ballpark events.
Through dynamic digital display screens, interactive experiences and social media integrations, fans can engage with unique and custom content, digital marketing, and more.
The new technology will gather and generate data about consumers in each MiLB market with an eye towards driving enhanced fan engagement, increasing event-based revenue and facilitating meaningful access for strategic partners.
By leveraging ISM’s content management system, teams will be able to produce, schedule, and manage targeted marketing and custom branded content, allowing teams to drive engagement, incremental revenue and brand conversions.
“ISM Connect’s digital engagement network will transform how Minor League Baseball teams and ballparks connect their technology to their fans and in turn, enhance the overall consumer experience,”Chief Marketing and Commercial Officer for Minor League Baseball, David Wright said.
“This partnership will allow us to understand and connect with our fans on a deeper level while continuing to evolve as a leader in the technology space.”
CEO of ISM Connect, Kent Heyman added: ”MiLB’s unparalleled reach and scale along with their local market connectivity is a perfect fit for our network.”
“Baseball clubs, fans, and brands across the country will all uniquely benefit from ISM’s contextual live event advertising platform and the actionable insights we deliver to help measure live event engagement and campaign performance.”