Formula E accelerates media presence via renewed deal with Eclat Media Group
Formula E, the premier electric single-seater motor racing series, has reaffirmed its commitment to engaging Asian audiences by extending its exclusive multi-year media rights partnership with South Korea’s Eclat Media Group, operator of the renowned Asian sports broadcast network, SPOTV.
The renewed agreement, initiated in 2022, ensures that Formula E’s practice sessions, qualifying sessions and live races will continue to be broadcast across Hong Kong, Indonesia, Macau, Malaysia, Thailand, the Philippines, Singapore, South Korea and Vietnam.
SPOTV will air the events on both its linear channels and the SPOTV Now streaming service, offering comprehensive coverage to fans across the region.
“We are thrilled to be extending our partnership with Formula E,” said Mitchell Hong, CEO of Eclat Media Group.
“As SPOTV continues its growth, we aim to engage even larger audiences, offering top-tier competitive motorsports that champion sustainability.”
In a strategic move to enhance the viewer experience, SPOTV will provide race highlights and localised TV content surrounding the Formula E series on linear, digital and social media platforms in its designated markets.
Formula E has also enlisted UK-based sports broadcast production firm Whisper to deliver live race coverage and programming for the 2024 season. This collaboration will include English-language programming, pre- and post-race shows, and live race content throughout Season 10, kicking off with the season opener in Mexico City on January 13, 2024.
Looking ahead, Formula E has its sights set on the streets of Tokyo, eyeing a spot for the Tokyo E-Prix on its 2025 calendar. The proposed street circuit around the Tokyo International Exhibition Centre features 18 turns and is just over 2.5 kilometres in length. Formula E aims to make history by being the first series to race on the streets of Tokyo in March 2024.
“We are excited to unveil the track for the inaugural Tokyo E-Prix and are confident it will create a unique challenge for the 22 drivers in Formula E to showcase their elite driving skills and give fans in Tokyo an experience they will never forget,” enthused Alberto Longo, Formula E’s co-founder and chief championship officer.
Despite the inaugural race being scheduled for March 30, 2024, Formula E has already scheduled a second Tokyo E-Prix for May 17, 2025, demonstrating the series’ commitment to expanding its global footprint.
As Formula E gears up for its 10th season starting January 13, 2024, it has secured a partnership with UK clothing brand Hackett London. Hackett Sport, the brand’s newly formed sportswear subdivision, will serve as Formula E’s official apparel partner, providing premium sportswear adorned with Formula E branding.
“We are excited to welcome Hackett London as our official clothing provider for Season 10,” Jeff Dodds, Formula E Chief Executive, commented.
“Formula E and Hackett London share commitments to excellence and innovation, bringing a forward-thinking vision of performance and design into a new era of motorsport.”
Formula E’s commercial partners include ABB (title partner), Hankook, Julius Baer, and Sabic.
Image credit: Steffen Prößdorf