National Basketball League Announces New Media Partnership
The Hungry Jack’s National Basketball League (NBL) is set to reach a wider audience in the upcoming 2024/25 season.
The league announced the extension of its partnership with ESPN, alongside the establishment of a new free-to-air broadcast agreement with free-to-air’s Network 10 as well as an arrangement with NewsCorp Australia (NCA) to provide more extensive basketball coverage.
ESPN’s NBL programming will also be available via Foxtel, Kayo Sports and Fetch TV, and for the first time in a decade, the league’s marquee 2:30pm Sunday afternoon game with be shown on Network 10’s main channel.
This announcement comes off the back of a successful 2023/24 season, with the league enjoying a 26 percent increase in its broadcast audience, continuing the momentum from a similar growth the previous season. The NBL also celebrated a record-setting year in attendance, with 40 sell-out games, surpassing one million attendees for the first time in its history, and an 11 percent rise in overall crowd numbers.
This new media deal is expected to begin during the upcoming NBL season, setting the stage for enhanced fan engagement and increased accessibility to the league’s games through both subscription-based and free digital platforms.
