HomeAsiaWilson secures key partnerships with FIBA Intercontinental Cup and Basketball Champions League

Wilson secures key partnerships with FIBA Intercontinental Cup and Basketball Champions League

Wilson secures key partnerships with FIBA Intercontinental Cup and Basketball Champions League

Wilson, the renowned US sports equipment manufacturer under the ownership of Finnish company Amer Sports, has inked a partnership deal with FIBA Intercontinental Cup, a prestigious basketball competition akin to soccer’s Club World Cup.

Additionally, Wilson has extended its collaboration with the Basketball Champions League (BCL), the esteemed pan-European clubs competition.

As part of this agreement, Wilson is set to supply the cutting-edge Wilson EVO NXT Game ball for the next three editions of the Intercontinental Cup, spanning from 2023 to 2025. Wilson will continue to provide the official ball for the BCL for an additional three years, from 2024 to 2026.

Building on a successful four-year partnership with the BCL, Wilson and the league will join forces to produce engaging content, including player insights and monthly in-game highlight reels. The collaboration will also extend to a joint community program aimed at fostering a deeper connection between basketball enthusiasts.

Expressing enthusiasm about these developments, Kevin Murphy, General Manager of Team Sports for Wilson, emphasised the company’s commitment to expanding its global impact.

“We are pleased to expand our reach with the help of our new agreement with the FIBA Intercontinental Cup, as well as extend our collaboration with the BCL,” Murphy stated.

“These relationships will help to expand our footprint worldwide to help to better grow and develop the game of basketball, not just for current fans and athletes, but also to help introduce the next generation and incite in them a deep love for the sport.”

FIBA President Sheikh Saud Ali Al Thani echoed these sentiments.

“The FIBA Intercontinental Cup opened an exciting chapter in its history in September 2023, with the 33rd edition bringing the event to Asia for the first time,” he said.

“The competition brings together clubs from many corners of the globe, spearheading FIBA’s vision to reshape global club competitions. We are enormously pleased that Wilson is an active participant in this vision, assisting us to turn into reality what the FIBA family regarded as a distant dream when it gave birth to the FIBA Intercontinental Cup in 1966.”

BCL Chief Executive Patrick Comninos commended the pivotal role Wilson has played in elevating game experience standards for players since the initiation of their partnership in 2019.

“The start of our collaboration with Wilson, in 2019, was the cornerstone of our plan to elevate game experience standards for our players,” Comninos praised.

“The BCL has just entered its eighth season and, by now, our players take for granted that they will have the best possible equipment and the ideal conditions at their disposal, so they can focus only on their performance.

“The BCL and Wilson share a commitment to innovation in basketball and a passion for our sport, so extending our partnership is a natural step in our joint pursuit of excellence in basketball.”

Wilson assumed the role of commercial partner four years ago, replacing the Japanese sports equipment firm Molten. The brand has solidified its presence as the official game basketball supplier for esteemed leagues and competitions, including the NBA and WNBA, NCAA competitions, Basketball Africa League and FIBA 3×3.

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