Category: Asia
Malaysia offered £100m to host 2026 Commonwealth Games
Malaysia has received a lucrative offer of UK£100 million (AU$193 million) to step...
March 13, 2024
IPL teams gear up for 2024 season with major sponsorship deals
As anticipation builds for the upcoming 2024 Indian Premier League season, domestic Twenty20...
March 11, 2024
Star India partners with CricViz for T20 World Cup and IPL
Leading pay-TV broadcaster Star India has announced a collaboration with data and analytics...
March 5, 2024
Sony extends UEFA broadcast agreement in India with US$40m deal
UEFA's club competitions will continue to be exclusively showcased in India by pay-TV...
March 5, 2024
Professional Fighters League to launch MENA regional competition in April
The Professional Fighters League has confirmed the highly anticipated debut of its PFL...
February 28, 2024
Japanese streaming service U-Next secures deal with Professional Fighters League
U-Next, a prominent Japanese streaming service, has commenced a significant multi-year partnership with...
February 22, 2024
Saudi Arabia to host historic women’s international football tournament
Saudi Arabia has been awarded the honour of hosting the 2024 West Asian...
February 7, 2024
Japanese Grand Prix gets five-year extension at Suzuka
The Japanese Grand Prix has been safeguarded for the foreseeable future with Formula...
February 5, 2024
BCCI seeks commercial partners for 2024 IPL Season
The Board of Control for Cricket in India (BCCI) has initiated the search...
February 2, 2024
Porsche gains naming rights for Singapore Classic on golf’s DP World Tour
German sports car manufacturer Porsche has broadened its global golf presence by securing...
January 12, 2024
Luckin Coffee signs on as Australian Open partner in China and Southeast Asia
Tennis Australia has partnered with Luckin Coffee, the prominent Chinese coffee house chain,...
January 11, 2024
UFC extends partnership with Sony Pictures Networks India until 2028
The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its broadcast...
January 10, 2024
Cricket Australia and RISE Worldwide strike deal for exclusive virtual sponsorship sales in India
Cricket Australia (CA) and RISE Worldwide have sealed a four-year collaboration, spanning from...
December 22, 2023
Tennis Australia extends sponsorship contract with Luzhou Laojiao for Australian Open
Tennis Australia has extended its partnership with Luzhou Laojiao, solidifying the Chinese liquor...
December 21, 2023
Australian duo shatter Indian Premier League auction record
Australian fast bowler Mitchell Starc has secured the title of the most expensive...
December 20, 2023
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