BCCI seeks commercial partners for 2024 IPL Season

The Board of Control for Cricket in India (BCCI) has initiated the search for commercial partners for the upcoming 2024 edition of the Indian Premier League (IPL), the world’s most lucrative domestic men’s Twenty20 competition.

The BCCI has officially released a request for quotations (RFQ), inviting brands interested in partnering with the 10-team tournament, which is scheduled to run from March 23 to May 26.

This tender follows the recent extension of the BCCI’s title sponsorship deal for the tournament with the Tata Group conglomerate earlier this month.

The BCCI has stated that it reserves the right to cancel or modify the bidding process at any stage without providing a reason. The governing body has listed categories of brands prohibited from entering into commercial deals related to the IPL, including alcohol products, betting, cryptocurrency and tobacco, among others.

The Tata Group has served as the IPL’s title partner for the past two seasons, replacing Chinese mobile and smart technology firm Vivo. The new agreement, announced on January 20, comes with a fee of INR 2500 crore (AUD$458 million), marking the highest-ever sponsorship sum secured by the IPL.

Tata Group also holds a title sponsorship deal for the Women’s Premier League (WPL), which commenced last year.

In addition to Tata Group, other commercial partners for the IPL in 2023 included RuPay, Aramco, the Saudi Tourism Authority, CEAT Tyres, Dream11, Herbalife, and PayTM.

Brands keen on participating with BCCI can acquire the RFQ documents until February 19 by making a payment of just over $6,000 and contacting [email protected] with payment details.

Image Credit: Royal Challengers Bangalore