Brands, Media & Broadcast 2 min read

Adelaide Crows Fan Wins Crypto.com’s “Kick Your Way To La” Competition

Written by MOS Editorial Team

Published on 6 May 2024

Over the weekend, the Adelaide Crows, in partnership with Crypto.com, celebrated the completion of a unique new fan engagement campaign.

The “Kick Your Way to LA” fan competition came to an end during Thursday night’s Showdown between the Adelaide Crows and Port Adelaide Power, with a lucky Crows fan kicking the Sherrin through a basketball hoop to win a trip to the Crypto.com Arena in Los Angeles and a $1,000 Crypto Wallet, in a prime example of how sporting clubs can leverage global partnerships to enhance the match-day experience.

Held at three-quarter time in front of a sold-out Adelaide Oval, the event was strategically designed to maximise audience engagement and media coverage. The execution not only provided a memorable experience for fans but also garnered significant attention on national television with coverage on The Project and Channel 7, and digital platforms, accumulating in over 1 million views.

The success of this activation highlights the effectiveness of integrating innovative marketing strategies within sports events to boost fan interaction and engagement. By connecting a global partnership with localised sports marketing efforts, the Adelaide Crows and Crypto.com have set a benchmark in the sports business community for enhancing fan experiences through technology and creative promotions.

Watch the winning kick below:

@afl
From downtowwwnnnnn. This Crows fan drained a long range bucket and won himself a trip to LA, thanks to @Crypto.com (via: @Adelaide Crows)
♬ original sound - afl

Stay connected with the Ministry of Sport for continued coverage on this story and join our community to stay informed on the latest trends and strategies that shape the sports business landscape.