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APL Announces Betting Rights Partner

APL Announces Betting Rights Partner

Sports data and technology company, Genius Sports, has been announced as the exclusive distributor of betting rights for the A-Leagues.

The partnership will see Genius Sports protect Australian football from match-fixing and betting-related corruption, through their bet monitoring technology and education services.

Genius Sports will also be granted exclusive rights to capture, manage and distribute official data from every A-League Men and A-League Women game and distribute it to its global network of sportsbook partners.

Commenting on the partnership, APL director of strategy and digital, Michael Tange, added: “Genius are global leaders in data and integrity services and we are delighted to be building this partnership with them.”

“Data underpins the Australian Professional Leagues’ strategy to make soccer Australia’s most entertaining sport,” he said.

Genius Sports head of Australasia sportstech, John Curzon, added: “Australian soccer is expanding rapidly with participation, engagement and broadcast numbers all showing exciting growth in recent years.”

“We’re thrilled to be partnering with the A-Leagues at this critical stage of its global expansion, connecting Australian soccer with millions of fans around the world as their exclusive official data partner,” he said.

The announcement comes after the A-Leagues entered a partnership with Komo Technologies.

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