Australia’s premier men’s and women’s football competitions, the A-Leagues, has announced audience engagement platform, Komo Technologies, as their official fan engagement technology partner.

The engagement tools will rollout across the A-Leagues’ website and app, where fans will be able to access news, content and club digital platforms.

Additionally, Komo live-screen integrations will add another element fan engagement, including live fan data feeds.

Commenting on Komo, A-Leagues director of marketing and data, Rob Nolan, said: “Komo’s tools and expertise are helping both A-Leagues and our partners understand and connect with our fans on a deeper level.”

“Whether fans are watching the game, on the couch or in a stadium, the Komo engagement hub allows us to connect with them to develop an ongoing relationship.

“This is key to our overarching business strategy to understanding and enhancing fan experience,” he said.

Komo co-founder and CEO, Joel Steel, added: “We are thrilled to be working with the team at the A-Leagues to continue enhancing not only the fan experience but also to provide greater value for their sponsors and importantly being part of their mission to deepen their understanding of the fans, to ultimately serve them better in the future.”

“Second screens are a part of the sporting experience, and we can provide real value to the fan with interactive and gamified content through a second screen digital experience, you can connect with the fan on a whole new level.

“This is going to be an exciting offering, to the A-Leagues, their partners, and fans. Our team of engineers are continually enhancing our platform with new games, competitions, integrations, and most importantly for brands, live analytics, and deep data insights,” he said.

The A-Leagues digital hub will also provide immersive opportunities for fans, which will include branded and interactive content, over 50 plug and play games, including polls, trivia, quizzes, live predictor games, instant win games and competitions, as well as social and rich media integrations and rewards.

The announcement comes after the A-Leagues partnered with GoBubble to monitor online hate.