Sydney Bears Appoint Jaimee Rogers And James Bracey as Directors

The North Sydney Bears Rugby League Football Club has appointed media professionals Jaimee Rogers and James Bracey to its Board of Directors, effective immediately.

The appointments follow the resignation of club legend Billy Moore, who stepped down after nearly four decades of service. The Board has passed a resolution to nominate Moore for Life Membership in recognition of his significant contributions.

Strategic Appointments Aligned with NRL Aspirations

The new board members bring extensive experience in media, brand building, and community engagement, as the Bears strengthen their commercial positioning in pursuit of a return to the National Rugby League (NRL).

Jaimee Rogers, known for her work with Sky Racing and Big Sports Breakfast, brings a background in strategic growth and broadcasting, along with strong ties to Sydney’s North Shore.

“It’s an honour to join the board of the North Sydney Bears — a club with a proud and storied history that holds a special place in the heart of rugby league,” said Rogers.

“This is an incredibly exciting time for the Bears as we work towards a long-awaited return to the NRL.”

Rogers’ appointment is expected to enhance the club’s community footprint and expand CSR-led partnerships. Her involvement in initiatives such as Gotcha4Life (mental health) and Our Oceans (conservation) reflects a values-driven leadership approach aligned with modern sporting organisations.

James Bracey Returns with Media Influence and Continuity

James Bracey, Channel Nine’s chief NRL host and a long-time supporter of the club, also joins the board. He previously served as a director and brings both continuity and extensive knowledge of the Australian rugby league media landscape.

“I’ve bled red and black from birth, so it’s an honour to be able to play a part in the Bears’ future,” said Bracey.

With over 15 years of broadcast experience, Bracey’s network and insight into sports storytelling and audience engagement will be vital as the Bears seek to grow brand recognition and commercial reach.

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