HomeFree ArticleLatest NewsSix Nations Rugby, Sage Partner To Provide Greater Insights

Six Nations Rugby, Sage Partner To Provide Greater Insights

Six Nations Rugby, Sage Partner To Provide Greater Insights

European rugby competition, Six Nations Rugby and technology company, Sage, have announced a partnership that will provide fans with greater insights into each game.

The partnership will enhance fans’ viewing experiences by utilising real time data and analytics, captured through smart ball technology and advanced predictive analytics.

Commenting on the partnership, Six Nations Rugby CEO, Ben Morel, said: “Six Nations Rugby is a fan-focussed organisation, working in collaboration with each union, Federation, and partner and to deliver truly unmissable experiences. “

“The partnership with Sage is incredibly exciting for everyone involved, as they share a desire to enhance the experience for audiences, and ultimately bring even more fans into the game.

“To offer fans even greater data and insight from the on-field action through innovative broadcast and social presentation is going to be another important step in ensuring we are offering the best possible experience for the audience, as well as supporting the teams on and off the field,” he said.

Sage CMO, Cath Keers, added: “Becoming the Official Insights Partner of Six Nations Rugby is an exciting step for Sage, as we continue to bring our insight and decision-making capabilities to life, in a human and accessible way.”

“For some teams, the Autumn Nations Series will be the first time they have been able to gather data and insight from the smart ball technology.

“This is incredibly exciting, given our ambition to support teams in their decision making in training and during games, based on data led insight.

“For fans watching, Sage wants to use its role as Official Insights Partner is to help bring that new insight to life and enhance their experience, both through broadcast coverage and across social media.

“Our Sage customers, partners, employees and communities internationally will also benefit from the partnership with access to tickets, experiences, and content,” she said.

The deal builds on Sage’s growing partnership portfolio which includes the Hundred and Major League Baseball.

The announcement comes after the 2023 Rugby World Cup organising committee terminated the contract of CEO, Claude Atcher.

Share With:
Rate This Article
No Comments

Sorry, the comment form is closed at this time.