Repco Australia, CRC Industries, and Equip Super Drive Commercial Momentum for Kayo Sports’ MotorRacing 360

Kayo Sports has announced Repco Australia, CRC Industries, and Equip Super as foundation partners for the high-profile program MotorRacing 360.

The partnerships highlights accelerating corporate demand for premium motorsport content following record-breaking digital viewership on the streaming platform during the previous year, which saw streamed Formula 1 and Repco Supercars Championship seasons surge by 26 per cent and 42 per cent year-on-year respectively.

As the newest addition to Fox Sports’ acclaimed 360 franchise, the weekly program serves as a dedicated midweek destination for fans, delivering in-depth analysis, expert opinion, and live debate covering Supercars, Formula 1, and MotoGP.

Aired every Wednesday night and co-led by Fox Motorsport presenter Jess Yates alongside media personality Paul Murray, the hour-long broadcast features an elite panel of industry insiders, including motorsport journalist James Phelps, five-time Supercars champion Mark Skaife, and six-time Bathurst winner Garth Tander.

Commenting on the announcement, Foxtel media chief sales officer, Nev Hasan, said: “Kayo SPORTS is already the undisputed home of motorsport in Australia, boasting the very best in content and live coverage of all major races annually, including Supercars, Formula 1, MotoGP, Bathurst 12 Hour, NASCAR, World Superbike Championship, and more.”

“MotorRacing 360 gives brands a genuine role in the conversations motorsport fans are already having each week, creating deeper, consistent engagement. 

“As demand for premium live sport continues to grow, we’re giving advertisers more opportunities to connect with passionate audiences through content that’s authentic, trusted and built around the moments fans care about most.

“The best sports partnerships don’t interrupt the experience; they become part of it,” Hasan said.

Capitalising on the surging popularity of motorsport across Australia, the commercial agreements feature bespoke brand integrations tailored to each corporate partner.

Repco Australia has taken the wheel as the official naming rights partner of MotorRacing 360 while also sponsoring the weekly segment titled What Gets You Goin.

Meanwhile, CRC Industries fuels the Quality Performance of the Week segment with comprehensive on-set product integration, and Equip Super backs the Confidence Call segment.

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